This case study will identify an overview theory of power, conflict and legal issues in a Small and Median Business Enterprise (SME) ‘Grove Juice’. It will develop an integrated overview of Grove Juice background and define concepts related to the distribution channel of a Business to Business (B2B) relationship in marketing. Through examining B2B relationships for the Grove Juice company, readers will have a better understanding of power and conflict issues that are associated with the business. It will also explain how the issues in products and pricing can significantly influence the target market and consumer behaviour. It will highlight the positives and negatives of a B2B relationship and the disadvantages of Grove Juice competing …show more content…
This case study will help provide the organisation with a deeper understanding by examining the management issues related to Grove Juice. Through looking at the elements of conflict, power, and the legal issues in the company, it will determine the weaknesses in the organisation and implications can be made to benefit and improve the business model within the context of its marketing channel. This can be done by using the marketing mix strategy to find about the history of the business, product or service, promotion and distribution, and their pricing strategy.
Grove Juice (GJ) Pty Ltd is an independent owned and operated business manufacture that has been located in Mansfield, Brisbane and was founded in 1969 (See Appendix A & B for images of the business and more detail). The company structure is currently a proprietary limited legal entity (Pty Ltd) that has been around for approximately 30 years and was registered and owned by an Australian family in 1989 (ASIC, 2015). The Grove Juice company is also known as a brand which sells juice products of five different flavours and unique blends such as, orange, mandarin, apple, passionfruit, lime, strawberry and mixed fruits (Grove Juice, 1969). Grove Juice bases much of its business models on selling fresh good quality natural fibres and organic juices. Extended service of Grove’s products is also available through transport, delivery and pickup.
Grove
This case was created in order to come to a decision on Chris Prangel’s dilemma involving the Mountain Man Brewing Company and its declining profit margins. Located in the Analysis section is the current situation of MMBC’s product and the different kind of consumers their brand serves. Along with the distinctions of their product and customers is a definition of what a brand is and how brand equity is created and impacted. The analysis was conducted by having a firm understanding of the case and Prangel’s current situation. This report recommends that Prangel should consider his financial and marketing situation of both choices before making his choice. Finally, it was decided that to make it in the tough industry, MMBC should take the harder and more rewarding path of risking creating a new lite version of their Mountain Man Lager.
* Determine if companies should ask for consent from potential and current employees when using social media as another form of background check. Suggest an advantage or disadvantage inclusive to the traditional credit, criminal, or reference checks when using social media. Provide a rationale for your position.
Due to globalization and this fast-growing business environment, firms struggle to earn above-average returns. They strive to establish a competitive advantage in order to earn higher returns. It is not enough for firms to establish a competitive advantage, they should also figure out ways to sustain it. There are several factors that can affect the competitiveness of a firm including customers, suppliers, existing rivals, new entrants, and substitutes. Firms should take into account these factors in order to sustain their competitive advantage. This paper analyzes Yoffie 's (2009) Cola War case, assesses concentrate producers, bottlers, and retailers in terms of Porter’s (2008) five forces of competition and provides recommendations to Coca-Cola.
I prepared an analysis of several marketing strategies that can be used by executives at A.1. Steak Sauce. This case analysis will provide a summary of A.1.
Natureview Farm is a small yogurt manufacturer with annual revenues of $13 million. It produces three different size cups – 8 oz. cup, 32 oz. and 4 oz. cup multipack. However, Natureview’s goal is to increase its annual revenue to $20 million in two years. With a solid relationship with its current, successful strategy in the natural foods channel it is considering expanding into the supermarket channel. Conversely, it does not want to hurt the company brand it has created as a premium yogurt brand in the natural foods market and betray those loyal, natural foods customers who made their business what it is today.
Michael Porter developed five different forces in a framework he felt influenced industries. This framework was designed to help companies find ways to off-set a rival company and to help develop a more solid business plan. It has been known over the years a rivalry has existed been two of the biggest soda companies, Coca Cola and Pepsi. Three of Porter’s forces that are exemplified in this “coke war” are buyer power, barriers to entry, and rivalry which will be explained and elaborated on in the following essay.
Power of buyers: The soft drink industry sold to consumers through five principal channels: food stores,
Mid-Town Office Products is a small regional office supply company located in eastern Los Angeles (Johnston & Marshall, 2009). Within the 12 years that Mid-Town has been operating they have managed to accumulate a catalog with over 11,000 products (Johnston & Marshall, 2009). Although Mid-Town has higher prices than their mail-order competitors, Mid-Town’s offers a range of services that include next day delivery, online ordering, and a tracking system that their mail-order competitors cannot provide (Johnston & Marshall, 2009). In spite of Mid-Town being a small business only serving a small segment, Mid-Town has been successful. Their success as a company has allowed them to develop an expansion plan that includes other areas of Los Angeles
This project scope “Competition” has been designed to involve all stakeholders of D.A. Garden Supplies so that all aspects of the business can be analysed through collecting invaluable information and data by the research methods below. Our aim is to identify the cause of the problem so that future marketing can be targeted accordingly for positive
In this report, we analyze the data presented in the “Green Ox” case, with a view to determining a marketing strategy for Palmer Jackson, Inc. The time is fall of 2003; the data presented is with reference to this, if not explicitly stated otherwise. All market research data has been provided by Marketing Studies, Inc. Other mentioned data has been taken from the case. Data from any other sources is explicitly identified.
Jamba Juice is a member of the food and beverage industry with an already established repertoire of international businesses with plenty of room to grow. The issue at hand is where to invest their future growth, in either Australia, Ireland, or Norway. We have conducted in depth research on each country’s political and legal systems, cultural differences, factors of production, economy, trade regulations, and infrastructure. We have analyzed each country’s food and beverage industry to see how well the company would size up, and came to a unanimous decision that Australia would be the most beneficial from a business perspective. Australia was the best fit mainly because it is the most similar to Jamba Juice’s home country, USA, in culture, business structure, economy, and government. The transition would be pain free and Australia is well capable of growing or acquiring the products needed to fit the quality standards Jamba Juice has established to appeal to their target market.
In this case about Hawaiian punch, a woman named Kate Hoedebeck has been given a promotion to the director of marketing for the Schweppes American beverage company. As director she was in charge of coming up with a new marketing plan for the product. Since she was facing major competitors, according to the case, one of her major objectives was “a review of the two manufacturing, sales and distribution networks”. The profitability of Hawaiian punch in the market was also a concern of hers since she was the one responsible for both revenue gains as well as revenue losses. Due to the changes in the industry that are happening, the problem that is currently being faced is that the company is trying to figure out how to position the product within the market all while coming up with new innovative ideas for new flavors and for marketing to different segments of consumers.
Porter 's Five Forces model (PFF) is a powerful instrument that can be utilized by companies to investigate its situation and identify its industry 's competitors. Analyzing industry will help any business in determining the competitive strength and weaknesses. By using PFF model, investors can gain valuable information regarding what the actual factors that affect the organization 's profitability (Evans & Neu 2008). This paper will analyze the Cola Wars case study based on the PFF model, and the primary components of soft drink industry. At the end of this paper, some recommendations will be given to Coca-Cola company to enhance its position in the market.
Healthy Potion business specializing in production and sale of distinctive beverage generated desirable sale figures and an increasing trend in sale. It appears that healthy potion has substantial customer base (O’ Connor 2014a). To maintain this sale momentum, the business needs to develop strategic plans to further expand the business. There are possibilities of a shift in demand for healthy potion by customer and new competition entering into the market. Thus, the business needs to adopt strategic planning tools such as SWOT analysis to evaluate the business’s strength, weakness, opportunity and threats (Bovee and Thill 2014) as the first step to develop a plan for expansion of the business. This essay will perform strategic analysis on the business, develop and discuss some possible strategies the business could apply, determine the best strategy the business could undertake, and finally outline how the plan can be funded.
Purpose - In a seminal article, Webster argued in 1992 (Journal of Marketing, Vol. 56/October, pp. 1-17) that some changes in concept and practice have fundamentally reshaped the field of marketing. He claims that customer relationships' are now the key strategic resource of a business. Strategic partnerships and networks are replacing simple market-based transactions. The purpose of this paper is to investigate this claim in the context of various relationships maintained by the adidas® group.