A Small And Median Business Enterprise

This case study will help provide the organisation with a deeper understanding by examining the management issues related to Grove Juice. Through looking at the elements of conflict, power, and the legal issues in the company, it will determine the weaknesses in the organisation and implications can be made to benefit and improve the business model within the context of its marketing channel. This can be done by using the marketing mix strategy to find about the history of the business, product or service, promotion and distribution, and their pricing strategy. Grove Juice (GJ) Pty Ltd is an independent owned and operated business manufacture that has been located in Mansfield, Brisbane and was founded in 1969 (See Appendix A & B for images of the business and more detail). The company structure is currently a proprietary limited legal entity (Pty Ltd) that has been around for approximately 30 years and was registered and owned by an Australian family in 1989 (ASIC, 2015). The Grove Juice company is also known as a brand which sells juice products of five different flavours and unique blends such as, orange, mandarin, apple, passionfruit, lime, strawberry and mixed fruits (Grove Juice, 1969). Grove Juice bases much of its business models on selling fresh good quality natural fibres and organic juices. Extended service of Grove’s products is also available through transport, delivery and pickup. Grove