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A Study On Responsiveness Of Customers Towards Print Media And Deliverable Satisfaction

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CHAPTER – 1
INTRODUCTION

“A Study on Responsiveness of Customers towards Print Media and Deliverable Satisfaction”
INTRODUCTION
If you don 't read the newspaper, you are uninformed, you are unexciting ; if you read the newspaper, you are well-informed and you are conversant. Daniel J Boorstin
Today Newspapers are considered to be the best source of news and information. In many respects it is also a medium of communication among the peoples across the world.

There are thousands of newspapers published around the world. Readers are keen and got desire to learn more and more about the affairs and news of the world. This has enabled because of the spread of education throughout the world which has …show more content…

It plays a vital role in developing the civilization and the society.

Reading of any newspaper, magazine, journal or any article has helped the readers as a source of knowledge, of happiness, of pleasure and even moral courage sometimes even as an entertainment. In today 's world with so much eager to know and to learn has developed the need which has increased the importance of reading among the readers.

Media: Media is considered to be any means of Communication through Newspaper, radio, Television, magazine, outdoor etc.. which can reach the mass audience and influence large number of People is widely accepted as the definition of Media.

Print Media:
The terminology print media refers to any medium which disseminates information in a print form. Print media consists of various forms including mainstream papers, Magazines and journals, Broachers, directories etc.. This will fall under the category of print media.
Printing is all about the process for reproducing the text and pictures, photos, charts etc.. typically with black and white impression meaning ink on paper using a print jets. It is often carried in a large-scale process.
The earliest form of printing was woodblock printing which was a technique of printing the images and texts on the wood and rock during the olden days. Woodblock printing wasz the most popular form of printing in the olden days in Egypt, china,

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