CHAPTER – 1
INTRODUCTION
“A Study on Responsiveness of Customers towards Print Media and Deliverable Satisfaction”
INTRODUCTION
If you don 't read the newspaper, you are uninformed, you are unexciting ; if you read the newspaper, you are well-informed and you are conversant. Daniel J Boorstin
Today Newspapers are considered to be the best source of news and information. In many respects it is also a medium of communication among the peoples across the world.
There are thousands of newspapers published around the world. Readers are keen and got desire to learn more and more about the affairs and news of the world. This has enabled because of the spread of education throughout the world which has
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It plays a vital role in developing the civilization and the society.
Reading of any newspaper, magazine, journal or any article has helped the readers as a source of knowledge, of happiness, of pleasure and even moral courage sometimes even as an entertainment. In today 's world with so much eager to know and to learn has developed the need which has increased the importance of reading among the readers.
Media: Media is considered to be any means of Communication through Newspaper, radio, Television, magazine, outdoor etc.. which can reach the mass audience and influence large number of People is widely accepted as the definition of Media.
Print Media:
The terminology print media refers to any medium which disseminates information in a print form. Print media consists of various forms including mainstream papers, Magazines and journals, Broachers, directories etc.. This will fall under the category of print media.
Printing is all about the process for reproducing the text and pictures, photos, charts etc.. typically with black and white impression meaning ink on paper using a print jets. It is often carried in a large-scale process.
The earliest form of printing was woodblock printing which was a technique of printing the images and texts on the wood and rock during the olden days. Woodblock printing wasz the most popular form of printing in the olden days in Egypt, china,
In chapter 2 of The Filter Bubble by Eli Pariser, after discussing how although two newspapers still create the base of almost all news stories that get shared online, newspapers are failing daily. He then explains how news became centered around “public opinion” instead of just information about the outside world. Pariser reminds us that:
Newspapers and other forms of news are very vital communication methods in the world today. The goal of news is to sell us their ideas by being biased and talking about how their idea is best. News can give us biased information although, the viewer could do further research on the
A newspaper would show future generations what was going on in the world and what was important at the time.
Media Analysis ‘Media’ is the plural of the word ‘medium’, which often refers to different ways of communicating with other people; if the target is a large number of people, then it is called ‘mass media’. There are many types of media, such as TV, radio, films, newspaper, Internet etc. The main purpose of media is to entertain; however they can also be used to persuade, inform, explain and advice. Media can be very powerful; therefore people are influenced and affected by them.
In 1690 is when the first newspaper was printed in the United States. Ever since then, some have used the newspaper to convey the latest events within our country and around the world-around the world. In completing this stimulation I was very successful at the good decision- making. Scoring a 4 out of 5 showed that my interest in the newspaper editor role was one of my strong points as a leader. I feel the editor acts as a guardian of our society; therefore helps in public opinion. The newspaper acts as a mirror to society and informs everything in detail that helps our society forming their opinion. In our Political Science book discusses how newspaper media is the new parent to your younger generation.(pg190). Many have to agree, because the teens are more focused on what they read than what someone is communicating to them through teaching in a classroom setting. Ever since the development of society newspaper has always assisted people. In the general level, the editor informs people about the incidents or promotes products of the companies. It even informs about job opportunities and admission in educational intuitions. If one is unsure about what to study or how to get admitted just read the students corner and find all the answers. It is simple, cheap and quickly available. The best part is, it can be referred back any time and can be documented for future
* Media – Media can includes TV, Radio, Newspapers, magazines and internet. The media can write about organization. Firm also can advertise their product and service through media.
In ‘What is Media In the Digital World?’ by Nelson Granados digital media is described by this quote: “While earning my communications degree, I was taught that media is communicating via television, print, and radio. The idea or content could be in the form of video, print, or audio and it could be fiction or non-fiction. It could be professionally produced or non-professional (think public access). I think that definition still applies to the term media in the digital age, but it has been expanded to include online and social media.” Media can be the message itself, especially for those who create and own rights to content.
The newspaper industry is undergoing a radical change in three primary areas caused by technology. First, the underlying two-sided business model is changing. With the Advent of internet, news content is easily and freely available from various sources but lacks quality journalism and credibility. Revenues from online advertising are not large enough to compensate for decline in revenues from print advertising & subscription. Newspaper industry is experiencing new realm of new content delivery and in process of understanding and establishing sustainable sources and
Unlike the TV news, newspaper are portable and has no time limited, this has the advantages that people can read them whenever they want. But I believe that getting news from TVs is due to its efficiency, convenience and easy understanding is a lot better than just reading the
In 1760, The Boston News-Letter was the first newspaper to be continuously published in the United States. A 250-year legacy of printed news could not have lasted if it newspapers didn't not have it uses. Aside from the entertainment value, newspapers exist for the main purpose of bringing news of international, national, and local news to the doorsteps of the people. Without such frequent and stable form of communication, it would be difficult for any nation to call itself a free democracy. Today however, it cannot be expected that newsprint will last forever. Statistical data firmly suggests newspapers around the world are falling both in number and circulation. The past several years have been difficult for newspapers as other news
Both traditional and new media provide information, news and messages to inform us happenings around the world (UK Essays, 2013). Regardless of if it is the newspaper, magazine or Facebook, e-magazine, all types of media are able to relay information and entertainment.
The belief that journalism is in decline has triggered major alarms, because society needs an informational environment that is easily available to all citizens such as newspapers. There is a large body of journalist that suggests that if television has taken over from the press as our main source of news this may limit our capacity to learn about public affairs; newspapers are believed to be far more effective than television at conveying detailed information necessary to understand complex and detailed issues. There is also widespread concern that if journalism fails as a profession it will not be able to reach large sections of the community, particularly younger or less educated readers. This may reinforce a growing gap among citizens between the information that they receive.
The newspapers were first public during the 16th centuries and since then have thrived even in the face of competition from radio and televisions. However, the news content and the channel through which it is communicated started with paper which is the regular daily print with deliveries, and later changed to combination of paper print and radio and later changed to paper, radio and television, and now moved to digital print and blogs via the internet. Moreover, newspapers have survived the advent of radio in the 1930s, cinema news in the '40s and television in the '50s. On the other hand, the arrival of internet has create major challenges to the old business models of print newspapers
Information is transmitted by media. The important thing is to forward the information, so one has knowledge of the subject. That is why television, newspapers, and the Internet can inform people about different things. It is true that information through the newspaper can be provided as it is a way of communication. Today, many people still read the newspaper, but many things have change. Many people have stopped reading encyclopedias, newspapers, and books, because everything can be found on the Internet. However, the internet has made the rate of reading the newspaper decrease. While publishing a newspaper certain arguments that are in it; many people eat breakfast and spend time at home reading the newspaper, not everyone is up to date with technology and / or do not have the resources to use it, and analyze and be aware of things that go on around us on a daily basis. Although a newspaper might be wrongly interpreted, it is still a very useful, easy access and common way of getting information.
News is the abbreviation of the four directions-North, East, West and South, meaning that it covers all the events happening around us. News provides information which enhances knowledge. It is the right of a human being to know what is happening around him/her. Throughout time, the journalism industry has gone through several changes. At the beginning, there were only weekly magazines providing readers with information and knowledge about the society, and then came the daily newspapers which provide all the happenings in our country and abroad. After that came the TV which provided audiences to view as well as listen the news and then came the internet which gave birth to online news allowing people to get news over the