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A Very Brief Look at Starbucks Essay

Decent Essays
Starbucks was founded in 1971 on March 30, by three partners. All three partners met while students in University; English Teacher Jerry Baldwin, History teacher Zev Siegl, and writer Gordon Bowker. All three were inspired by Business man and entrepreneur, Alfred Peet, who had been in the roasting business some time and was known for high Quality roasts at affordable prices. Originally the company was to be named Pequod, after the ship mentioned in the children’s classic book, Moby Dick, however the name was later rejected by some of the co-founders. The name Starbuck was agreed on by taking the name of Chief Mate Starbuck from The story Moby Dick. The first Starbucks Café was opened Seattle, 2000 Western Avenue. During the time of opening…show more content…
Other products such as hand crafted beverages include smoothies and non-coffee blended beverages. Their merchandise sells from stores and online, the products range from Coffee and tea brewing equipment, mugs and accessories, packaged goods, music, books and gifts. There are over 87,000 possible drink combinations at Starbucks. These products have attracted many customers (the average Starbucks customer visits the store 6 times a month while the loyal customer visits 16 times a month)
Starbucks has been expanding globally and has such a recognized label they know don’t even have to put it on some of their drinks. Starbucks has added an average of two stores on a daily basis since 1987, reaching a steady growth, with California having the highest concentration: 560 stores within 25 miles. They opened their first store in Beijing in 1999 and there are now 376 stores in china. They expect to reach 1000 by 2015.

Starbucks CEO Howard Shultz was given a pay package worth roughly $16 million in the company’s 2011 fiscal year. Starbucks performed well the previous year’s however Shultz compensation shrank 26% compared to 2010 when he turned the company out of recession and doubled its profits, all this saw him a paycheck worth $22 million. With a revenue of 10.07 billion last year and shops in over 40 countries, Starbucks is clearly the world top coffee retailer. Starbucks investor information shows
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