ASPCA ASPCA Uses Aristotle's Power of Persuasion Essay

Pathos is a method that affects the audience’s emotions, whether it be an attempt to make the viewer happy, mad, sad, joyful, surprised, etc. In this advertisement there are a variety of methods used to appeal to the audiences emotion. The first method demonstrated is the use of vivid imagery. The announcement shows a lot of different animals that all have been recently rescued.

Pathos means the emotional argument. It's thought that the best copywriting appeals to emotions. The logic behind emotional selling goes that if you sell by emotion, the thing you are selling is a want. If you sell based on logic and need people will go for the lowest cost option. People are much more likely to spend more money on something they want than something they need so selling my emotion and want allows you to sell your product even if it's not the lowest option by a long shot.

The first, and most prominent, reasoning behind the commercial is emotion, or pathos. An argument should include an emotional connection to the audience to make logic and credibility more humanizing. The two-minute video primarily includes clips of previously abused animals, the staff caring for them, and singer Sarah McLachlan talking about how the viewers can help. Reason one that the argument is effective in the use of emotion would be the use of animals. The clips used include dogs, puppies, cats, and kittens whimpering or looking “sad.” These were meant to evoke an emotion to the individuals, and hopefully ignite the compassion needed to donate to ASPCA. It gained popularity from the sadden reactions of people, and for good reason. To quote

Throughout history, literature, pictures, and speeches have been laced with modes of persuasion. In modern society, thousands of advertisements are produced a day. Each one uses either ethos, pathos, or logos to convince viewers to shift and support a certain belief. One field of advertisements that relies heavily on pathos and ethos is the health field. The national anti-smoking campaign advertisement, below, uses blatant visuals and medical facts to make viewers understand how smoking negatively impacts people’s lives.

Advertising appeals to emotions, rather than reason. Most ads try to attract your interest or stimulate your desire by either scaring you into doing something or appeal to your emotions by tying a product to your “happiness or well-being”. Successful ads also use compelling visuals to entice the audience into action. Many also use celebrities because research shows we are more likely to associate truthfulness with a known celebrity figure.

Pathos is from the Greek words “suffering” and “experience” and is for the most part an emotional appeal. As the name implies, emotional appeal targets the emotions and feelings of the audience to create a type of relationship with the author. Because humans are such emotional creatures, it is helpful for writers to employ this strategy in their rationalizations. It is an appeal

When it comes to these sad, pathetic animals displayed on the commercial, humans feel so strongly towards them because a huge population of the people own animals themselves. When people see the images of hurt pets in this commercial, they could picture their own pets as the ones that are malnourished or beaten. This makes the effect of pathos so much stronger here. The animals shown scared with wide eyes, frail legs and overall shabbiness, emphasize the animals’ helplessness and more importantly, aims to bring out the emotion of the audience. The slideshows of the animals are shown slowly to really catch the upsetting look upon the animals’ faces. The main focus of the video is that there are abused, neglected and lonely animals out there that can be rescued, fed, and sheltered if the viewers could just contribute a monthly gift of $18 a month. The clips of the animals in agony like the broken dogs in bandages, and cat shown with a missing eye, serves to visually affect the audience, while Sarah, who is a musician known for her emotional music, and for being a true supporter of animal welfare, is used to feature her song "Angel" in the background, and make a guest appearance. Sarah 's song is used in the commercial to

Advertisements all have one purpose, which is to make a customer aware of them so that the product or message being advertised can be brought to their awareness. The goal of gaining a person’s attention towards a product so that it can be bought is often achieved by appealing to the author’s credibility. An example can be seen in the American Red Cross Poster reveals that by giving blood, it brings communities together and it helps save lives of many (Red Cross). It can be seen that credibility is trying to be gained by showing that the audiences best interest is being made by stating that the blood would help save other lives and people would be closer together. Another example of the appeal to ethos can be seen in a passage from the book

The world and its people are not the only things that need assistance. We must not forget about the animals.Because animals cannot speak their concerns, we have to be their voice. There are animals roaming around homeless with no food or water and most of them have been abused. Animal lovers including myself, wont let this continue. Yes, there are many charities that have contributed to making animal abuse and neglect stop, but this issue hasn't been fully ceased yet. In result, I would like to support the non-profit corporation, ASPCA (the American Society for the Prevention of Cruelty to Animals). The ASPCA was the first humane society to be established in North America and is, today, one of the largest in the world to stop animal abuse and/or neglect. It was founded on the belief that animals are entitled to kind and respectful treatment at the hands of humans and must be protected under the law. This organization is a no kill for space shelter. These are only some of the reasons why this organization is a noteworthy

ASPCA helps because animals are homeless and have no food. The way they help is by going out in the city and looking for animals (cats, dogs) that have no home. There basically doctors because like if they find a animal with no legs they give them a wheelchair type. One time I was looking at a story on TV and animal had ran away and the woman had

Advertisers use a variety of appeals to convince the viewer’s to buy certain products or bring a topic to the awareness of the viewer. The anti-child abuse announcement that San Francisco Human Services Agency released is no different. A public service announcement is designed to publicize a problem the nation is facing. Advertisements can appeal to the audience through a variety of elements such as images and speech. In this advertisement pathos and ethos are represented through the sounds and visual content while logos is presented through the statistics given at the end of the advertisement. With this advertisement it is also important to consider the

According to the ASPCA website, every sixty seconds an animal is abused. Abuse can be in the form of beating, neglecting, or shearing for fur. Animal abuse is a crime that happens far too often in this country. Many cases of animal abuse go undocumented because dogs, cats, horses, birds, sheep, rabbits, etc. do not have a voice. Animal rights organizations try giving these animals a voice to stop horrible abuse. The Humane Society, ASPCA, and Peta display various images, choose specific diction, and express tone to motivate their audience to contribute to their campaign. These campaigns inform people through their advertisements about the issues occurring by using similar and different methods.

Pathos: It is the use of emotion and affect to persuade the audience. In this appeal, the author creates an emotional statement: “ an overworked single mother may find herself over stressed and fatigued at the end of the day, making

Advertisements are used to catch multiple people's attention every day. When creating an advertisement to do just that, the advertisers must be creative and strategic by placing ethos, pathos, and logos into that advertisement. The animal adoption organizations have perfected the art of capturing people's hearts in a short period and making them feel something in themselves. When others feel that sense of emotion, they are urged to do something about the hurting animals and that benefits the animals and their organization. In the animal adoption advertisements, the organizations use the elements of emotion, the credibility of the organization, and the logical standpoint the advertisement is trying to give to make their advertisements work.

Their many years of experience have also afforded them several resources. They have a paid staff of over 800, several high-profile celebrity and corporate partnerships, a ASPCApro network of volunteers in profession animal care fields, and a CEO with a long standing history in nonprofits. The ASPCA also boast a powerful social media strategy. Using an image centric model and large social media presence the ASPCA has crafted a powerful way to gain the attention of millions.