ability to persuade others. The art of persuasion is a talent that is often overlooked. However, if one is unable to persuade others effectively, they will never be taken seriously in a professional environment. In his book, Rhetoric, Aristotle spends quite a bit of time on the subject of persuasion. In fact, he defines rhetoric as, “ the faculty of observing in any given case the available means of persuasion" (Rhetoric). According to Aristotle, persuasion can be divided into three factions known