Rhetorical Analysis Of Animal Adoption

Throughout time people have integrated pets into their families and have viewed them as valued members of their families. According to the American Society for the Prevention of Cruelty for Animals, more commonly known through its acronym the ASPCA, “approximately 44% of all households in the United States have a dog, and 35% have a cat”("Pet Statistics."). Despite these animals having a home, many face neglect and abuse. The Humane Society released an advertisement successfully addressing the correlation between households with domestic violence and animal abuse present. The advertisement by the Humane Society effectively does this through the melancholic imagery and deep-seated message it conveys. The effectiveness of their advertisement can be discerned by analyzing its ethical, emotional, and rational appeal.

There are many causes that people are adamant about in today’s society. People are aiming to acquire support for their cause, to provide services that will support their cause, or to find solutions to a problem. A common cause is to neuter/spay animals to lower the unwanted pet’s population in a given location. An Ireland advert and a Delaware advert offer the same solution: to neuter or spay animals. Ireland’s Spay Aware ad indirectly solves the problem by educating pet owners, the benefits of spaying and neuter of pets and using emotions to hook the audience to go through with spaying their pets. The Delaware SPCA’s ad is more direct by offering a free service to spay and neuter stray cats using logic and other incentives to

The argument of this ad is that you should adopt animals instead of shopping for them. The ad states many facts to support this such as, every 7 in 10 cats are euthanized in shelters because there is no one to adopt them. Also, only 10-20% of animals owned are adopted. This appeal to logos should leave an impression on its reader that they should consider rescuing an animal before buying from a breeder.

The advertisement I have chosen clearly identifies the sponsor as ASPCA. I know this is the sponsor because under the tab that you rip there is text that says adopt today ASPCA.ORG. My assessment of the ad is that they are trying to get more people to adopt dogs. I believe this because they have the statement that 10,000 dogs are euthanized every day on a pull tab, trying to make you feel bad for the dogs. Underneath the pull tab they have text saying adopt today, which is the solution to the dogs being euthanized, resulting in you thinking about adopting a dog. The call to action for this magazine ad is adopting a dog. They want you to adopt a dog because the number of dogs that get euthanized every day is at a very high amount. The text in this ad is very brief. However, I feel that the briefness of the text works very well. The reason for the briefness working very well is that the line of text saying that 10,000 dogs are euthanized every day brings out sadness. After you hear that statement you want to do anything in your power to help the dogs that are going to get euthanized. I believe the statement that advertising is known for absolute detail is true for this ad. The ad is highly produced and doesn’t look like it was just thrown together. The ad seems like it took a very good amount of time to create. Every detail of the ad was looked at before being released, from the way the dog is looking up at the person who would be euthanizing him to the way the tab would get

Bob was a first grade teacher. His favorite thing to do was play games on his tablet.

The animal charities always show the animals being abuse and having their gloomy eyes looking at the camera for more effect in which to get the audience just to feel depressed and spending their money to help the cause. When it comes to this advertisements, it only works if the advertisers use emotional appeal just to get their audience to spend their money. If the advertisers have to use emotional appeal just to get people to spend then why don’t they get the animals that they have to just appear in the advertisement. Animals could possibly somewhere else and not even at the charity as some charity claim. the audience would not even know and the charities could just making seem like the animals are at the charity and being well taken care

The World Wildlife Foundation is an organization that is well known for animal rights activism. A typical advertisement by the World Wildlife Foundation focuses on endangered animal species, and lobbies for aid for such animals. The World Wildlife Foundation has recently released a series of advertisements promoting the protection of well-known predators. The animals portrayed in the advertisements are animals that are often disliked and feared. Advertisements of this theme have featured sharks, vultures, snakes, and scorpions. The purpose of this advertisement is to portray the need for all animals, even predatory animals, to be protected. This advertisement is effective because it employs the use of striking arrangement, shocking connotations,

The unconditional love of an animal is one of the best feelings, second only to a child. An animal will bring years of happiness, laughs, kiss, hugs, and love. When it comes time to add a furry 4-legged pet to a family, adopting from a local animal shelter is a better option instead of buying from a private breeder. An animal adopted from a local animal shelter obtains a second chance of life instead of dying like the three million euthanized animals. Adoptions gives an animal a second chance at life, find a forever home and helps with the control of animal overpopulation.

Animal shelters try to find good homes for the animals in their care but not all are successful. Dogs are great family protectors and make excellent companions for the elderly but often do not get a chance to for adoption because the people coming in to the shelter are few and far between. One way to encourage more pet adoptions is to advertise in various ways some of the animals the shelter has that need good homes. Here are a few ideas for ways to increase animal adoptions by raising awareness and educating potential pet owners.

Two pictures sit side by side. In the first picture, a balding, gray haired man stands alone at the beach. He wears an outdated blue knit sweater and blue jeans. Weeds and dying grass grow at his feet. He shoves his hands in his pockets and looks down to the side. Gray storm clouds loom over murky water, which looks cold and uninviting. Next to this picture, sits the exact same picture; however, one thing changes. This time, a dog sits next to him. Handsome and shiny, the brown dog stares adoringly at his owner. Above the man sits the words, “A dog makes your life happier. Adopt.” Pedigree, a dog food company, created this advertisement to bring awareness to the dogs that need adoption. Instead of creating an advertisement with bright colors and idealized settings, they approached this advertisement from the angle of the fears humans have. This Pedigree advertisement tries to convince people to adopt a dog by

Many would agree there isn’t anything cuter than a plump, furry kitty. But apparently potential pet owners require a bit more “tugging” to put things in perspective as a recent advertisement by The Shelter Pet Project suggests. By tugging, I’m referring the to the “heart strings” of the audience. The ad features a somewhat large, orange cat looking into a bathroom mirror. Nothing too peculiar about that image right? Wrong. The text of the ad, ‘Does this fur make me look fat?’ is within a cloud shaped thought bubble followed by the claim ‘There’s nothing wrong with shelter pets.’ Joined with the uncertainty and sadness of the cat’s reflection; the ad depends heavily on the emotional connection these thoughts

Every day we see advertisements all around us that are there to specifically persuade viewers to buy a product or donate money to a certain organization. While these organizations are morally good the authors of advertising continually come up with new ways of persuasion to, as stated before, persuade. As the endorser of the BCSPCA Sarah McLachlan persuades viewers to help abandoned and abused animals she appeals to our pathos, logos, and ethics while also applying weasel words, and multiple propaganda strategies.

As an example, the first advertisement of Budweiser consists of animals. Ethos “represents credibility or an ethical appeal which involves persuasion by the character involved,” ( ). The purpose of this advertisement is to buy beer with a companion. These entrepreneurs made their clip specifically for those who are into drinking beer. Since a small scene concluded of a celebratory for the recovery of a missing dog, teens have a higher risk of being tempted into wanting to drink. This can mislead to a negative effect on alcohol advertisements which many teenagers are more eager to do. Then these entrepreneurs assure themselves that it is believable for things to get uncontrolled as well as following along with the pathos. It has a way of “convincing people with an argument drawn out through an emotional response” ( ). Humans fall in love with animals while others don’t. Throughout this mind process, these entrepreneurs assisted themselves with statistics

Advertisements come in all shapes and forms; billboards, commercials, signs, prints...etc. Yet, they all have one thing in common: to spread a message. The sole purpose of an advertisement is to not only inform their target audience, but to make their audience carry out an action. These actions can range from buying a specific product, eating healthier, or helping those in need. The advertisements i’ve chosen are print ads. Both ads share the same purpose; the prevention of animal and domestic abuse. These two images focus on the rhetorical device pathos; the term pathos is defined as emotion. Though, different, the two images are highly effective in sending their message: report animal and domestic abuse. Through imagery, color schemes, and key phrases; which inform the audience and hopefully prevent the situation.

The first common trap is to tug on the heartstrings of Americans. Companies frequently create advertising that portrays people or animals dealing with difficult situations and asks the viewer for money to improve their lives. A real-world example of this type of advertising is the numerous commercials produced by the American Society for the Prevention of Cruelty to Animals, or ASPCA. Most of their ads focus on an abandoned animal that shows obvious signs of neglect in order to encourage the viewer to empathize with the animal and donate money for their cause. Many people end up donating when they see ads like this because they may feel guilty about not helping another person or animal in need when they have the chance to do so or they may feel that their donations can directly help end the other person's or animal's suffering.