Abstract for Choices, Values, and Frame

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Reading 2.2 Kahneman,D and Tvesky, A. (1984), ‘ Choices, values, and frames’. Ameriacn Psychologist, 39 (4) Abstract This article discuss when consumers feel a certain price which is bringing the "loss" rather than the "income", they are more sensitive to price. Consumers are feeling a certain price more cost-effective manner and the other a less cost-effective. They will accord the cognitive psychological evaluation to exhibit a completely different personal attitude and decision making. Economic decision making theory has always been that people are fundamentally rational animal. However, human beings have irrational features in many aspects. One of the most attract somebody 's attention example is calling the “framing effect" In…show more content…
In conclusion, the author solves the problems in the information technology process in the theory of concepts. Consultants adopted the theory of ‘sociology of translation’ to solve organizations’ problem. Discuss the nature of the relationship between external management consultants and customer or user groups. The author considers the other resource management role and differential access to its knowledge and skills, such as an important exercise of power relations. Example ERP (Enterprise Resource Planning): Enterprise resource planning system is basing on information technology. The use of information technology implementation of enterprise supply chain management, in order to realize scientific management of each link in the supply chain. ERP integrates information technology and advanced management ideas become the modern enterprise mode which reflecting the era of enterprise reasonable allocation of resources. It maximizes the creation of social wealth and become the cornerstone of corporate survival. In the company, the general management mainly includes three aspects: production control (planning, manufacturing, logistics (distribution), procurement, inventory management) and financial management (accounting, financial management); three systems are integrating and the importance of human resources constitutes the primary module of ERP system. The ERP system of business each module refinement, split, forming a relatively
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