Ad-Comm Group "Whitebook": Cross-Marketing Platform for Luxury Brands in Japan

In Breazeale’s text, “In Spite of Women”, he touches on how the magazine, Esquire, focuses on incorporating content that is solely directed to the attention of the heterosexual man. In the magazine, Breazeale states that it is an attempt to make men fantasize women only sexually which leaves men with the power and control that they believed that had lost post-depression era. Throughout Kenon Breazeale’s text, he shows how that for there to even be a male consumer, there must be women involved. So, while the magazine touched on things like food, apparel, and home décor, Esquire needed to incorporate erotic images of women in order to capture the attention of heterosexual males. In Breazeale’s text, his purpose is to focus on Esquire to emphasize men’s dominating nature over women in society. In my rhetorical analysis, I will concentrate on analyzing how Breazeale argues that Esquire magazine utilized erotic text, cartoons, and illustrations about women to place the consumer role on males.

Considering with the economic downturn, Barnes & Noble has found the way to offer price discount to all its customers specially price seekers. Since Barnes & Noble was a leading bookstore, it attracted many suppliers and publishers. Barnes & Noble was taking advantage of the situation where it had the ability to access a large customer base to arrange a better price deal from publishers and suppliers. Since it had a power of negotiate the price, it would add more value and strength to its business. The company was able to offer up to 30% off on the actual price from the publishers for hardcover bestsellers and 20% for all children books. In addition, Barnes & Noble offered discount program to its members. All members can receive extra 10% additional on top of 30% to hardcover bestsellers only if they agree to pay a $25 membership fee per year.

While value is a competitive advantage for Barnes and Noble’s retention of market share, their prices are not low enough to impose a low cost strategy.

In the article Demographics, Mega Media Marketing reported that approximately 6,544,000 men and 780,000 women get their hands on a copy of Motor Trend annually. Factually, more men are captivated by cars than women, which can be seen in the prior statistics. It’s only logical that Dodge would place an ad for the Challenger in a magazine that men worship instead of Seventeen Magazine. A subscription to Motor Trend can range anywhere from 12 issues for 10 dollars to 24 issues for 18 dollars (Subscribe). If an individual can afford the fee for the magazine, then he or she must have some form of disposable income. Also, individuals with a large amount of disposable income tend to be content and act in a more patriotic manner. Middle to upper-class men with a love for American cars seem to be the target audience that Dodge successfully

Yes, the book is definitely expensive. The paper is printed with a beautiful background, and the Japanese symbols are hand drawn.

“Marketing Professors’ Perspectives on the Cost of College Textbooks: A Pilot Study” is a paper by Lawrence S. Silver, Robert E. Stevens of Southeastern Oklahoma State University and Kenneth E. Clow of University of Louisiana. It was published in the Journal of Education for Business Volume 87. The first half of the paper starts off by explaining why the cost of textbooks is an issue. They go on to explain different competitors’ textbook have in the marketplace today and how publishers are trying to appeal new customers through professors. The second half of the paper focuses on a study that was done by surveying random marketing professors in the United States. The survey contained questions asking about the pricing of textbooks and how they

The first goal this company sets in its mission statement is “to operate the best specialty retail business in America, regardless of the product [it sells]” (B&N website). Through its focus on providing a comfortable atmosphere, employing knowledgeable staff, and offering a wide range of quality products, Barnes & Noble, Inc. is well-known and respected throughout the United States. This store has achieved a level of success rare in specialty retailers through its commitment this goal.

The following case analysis will assess Coach Inc. and its strategy in the accessible luxury brand goods market. The coach strategy focuses on its luxury rivals in matching key quality styles while offering it at a cheaper price. The company offers most products at a 50% off discount price less than other brands which gives them a competitive advantage pertaining to its customer base. Coach marketed its products to middle –income consumers desiring taste of luxury, but also affluent and wealthy consumers with means to spend considerably more on a handbag (Gamble, 2012. P.C-73) .The Company also has several other strategies such as to increase global distribution, improve same store sales productivity and continue its multi-channel business model which includes indirect whole sales to third party retailers but also focuses on direct consumer sales. Coach has done well in the luxury goods industry but the companies profit margin is still below the levels achieved prior to the onset of a slowing economy in 2007 ( Gamble, 2012. P.C-73.The Company had experienced a decline in sales as they are unsure if the company recent growth could remain constant and maintain their competitive advantage with other successful luxury lines Michael Kors, Salvatore Ferragamo, Prada and Dolce & Gabbana.

2-B&N and the book publishers are changing their business models to deal with the Internet and e-book technology by B&N developing its own e-readable devised called Nook. In order to meet demand and supply, they started to be actively in control of its supply chain by developing,

Luxury is uniqueness, attitude and ethnicity. Internet is purely a medium of communication for Luxury brands. The industry has been showing less dedication towards integrating complex technologies and its associated interactive and digital tools in marketing and overall commerce strategies. There is also a push to be present on the internet to evolve consumer needs and expectations. The initiation of internet as a universal supply channel provided an unparalleled medium by which to boost brand awareness and recover market share. This proposal provides an outline for exploratory research in sustaining the luxury brands online. The study overlaps research findings on internet marketing and consumer behavior for luxury brands.

There is strong rivalry in each of the SBUs, there are many big brands including supermarkets and specialists as well as independent retailers and online retailers. There have been in the recent year's considerable price wars on books in an attempt to maintain market share in an increasingly cramped market.

Better World Books (BWB) was founded in 2002 as a B corporation, meaning it targets successful performance in three fundamental areas: financial, social, and environmental endeavors. BWB has grown successfully since its creation as a small, socially motivated firm to one of the larger, more successful corporations of its kind. Despite the impressive and inspiring performance and growth through creative expansions, BWB acknowledges the changing conditions of the used book marketplace and is pleased to outline a brief review of current strategy and recommendations for supporting operations moving forward.

The final magazine I will be examining is Marie Claire. This is another publication aimed at a more mature audience, with a deeper focus on beauty through materialism. Like Complete Woman, it contains more explicit sexual detail and a more serious focus on relationships. Also, because of its abundance of advertisements of expensive cosmetics and clothing, we may assume that this magazine is class-specific to a wealthier consumer. Marie Claire’s cover stories include “What Your Style Says About You”, “How to Get Perfect Skin: 44 Products that Really Work”, “How Often Do You Have Sex?”, “Men: What They Don’t Want You To Do”, and “428 Fashion and Beauty Ideas”.

The Company 's strategy is to increase its share of the consumer book market, as well as to increase the size of the market. The operating strategy is focused on increasing its customer base and rapidly extending its brand. B&N.com has pursued a strategy of focusing on the sale of a broad range of knowledge, information, education and entertainment related products. To be consistent with the goal to be recognized as the most innovative and customer-focused of e-commerce merchants, the web site has been designed for simplicity and to reflect the completeness of its product selection while providing personal and gratifying experiences for customers.

Xerox's "Book In Time" is a revolutionary product, presenting some new opportunities for the company. It is simply a matter of costs. The Book-in-Time equipment allows for a publishing company to produce a 300-page book for $6.90, something which could have been previously reached only for lots larger than 1,000 copies. A significant decrease in publishing costs, given the fact that these cover up to 20 % (including the paper and binding the book), would create the possibility of an increased profit margin.