Randomized patients, whose colonoscopy revealed the presences of adenomatous polyps, viewed a power point presentation that documented the precancerous nature of adenomatous polyps and associated an increased risk with immediate family members. Additionally, a randomized portion of the adenomatous positive population received a one page personalized letter reinforcing the information contained in the Computer Based Education Program (CBEP). Furthermore, each patient received a follow-up telephone survey to quantify how well they absorbed the information concerning adenomatous polyps. Access the full study @ https://rtips.cancer.gov/rtips/programDetails.do?programId=1472737 . Beneficiaries of the CBEP and the personalized letter, attained …show more content…
Behavior learned by observing loved ones defines the modeling concept. The one paged, personalized, letter of reinforcement, given to randomized adenomatous positive patients, included photos of their precancerous polyps. While family members did not observe the actual colonoscopy, they observed the procedure vicariously through photos. Therefore, the photos fulfilled the modeling component of the social cognitive theory. Defined by Coreil (2010), perceived consequences or benefits of an action are outcome expectations. As family members observed the polyps, conceptualized the precancerous nature of adenomatous polyps, and internalized their own inherent risk, it is plausible they realized the benefits of colorectal screenings. Self-efficacy, or the belief that one can carry out an action, has long been a barrier to colon cancer screenings; Mikocka-Walus et al. (2012) explained, “It's a Tube up Your Bottom; It Makes People Nervous”. However, open dialogue amongst trusted family members could prove paramount to changing social norms that influence health behaviors, ultimately increasing individual self-efficacy toward colorectal screenings. The acquisition of social support from trusted family members, knowledge of the importance of colon cancer screenings, and new social norms …show more content…
According to the social marketing conceptual framework, there are three categories of products: actual products, core products, and augmented products. Actual products, in this instance, are the colorectal screenings marketed to adenomatous positive patients and their family members. Benefits of colonoscopy participation (core products) include decreased risk of developing cancer, life, and the added benefit (augmented product) of saving loved ones from cancer diagnoses. With respect to colonoscopies, the price is a perceived loss of dignity, embarrassment, and pride (Mikocla-Walus, 2012). Post recovery, adenomatous positive patients viewed an educational video regarding precancerous polyps, therefore the marketing strategy takes place in the recovery room; and The Computer Based Education Program and the one paged, personalized, letter of reinforcement are the tools used to promote awareness of adenomatous polyps and the importance of colorectal
The Health Belief Model (HBM) “postulates a person’s perception of disease threat and benefits of taking action will predetermine taking action” (Rivers, 2009). The HBM is used to determine the African American male understanding of prostate
In fact, it was not the behavior change project that changed my thought process but rather my family member’s diagnosis and the timing was perfect for this paper. Over the course of the past 5 weeks or so, I have moved from precontemplation to the preparation stage and will be moving into the action stage in the coming month. I have implemented some new healthy behavior in regards to breast cancer prevention and I have plan of action such as talking with my physician. I will carry out the above screening tools that were mentioned as well as continue to lean on my family for support. Something that I have learned through this process is that fear can be a major motivator. Regardless of where it comes from there needs to be some form of motivation. If my family was perfectly healthy and I felt fine, I would feel like there was no reason for me to even consider breast cancer prevention. This experience has made me realize that it is important to consider all aspects of my own health. Just because I feel fine now does not mean that I will be fine in the future. Exactly as my family member mentioned, prevention is key. Women need to take the time to support a healthy lifestyle, perform self-exams, and get regular mammograms. This is something that I will hold onto and hopefully be able to implement into my nursing practice and educate when I
However, finding out about a deadly disease on a timely manner outweigh the risk of not knowing. For example, as mentioned before, a close friend name Yvonne died of colorectal cancer couple of years ago. The reason for her death was that she found out too late that she had CRC. Worse, after spending all her life savings, even though she had insurance, she had to listen to the physician telling her the most famous but detrimental words “there is nothing we can do for you at this stage.” With that said, the plan is to use stories like Yvonne’s to persuade all stakeholders that increasing the statistics with the number of survivors is the only and most advantageous option for all. Also, the Health Department can help convince policy makers to provide more funds to sustain such program relying on the fact that early screening can prevent colorectal cancer-related death by finding precancerous polyps, or by discovering CRC early (Center for Disease Control and Prevention, 2011). Early detection of CRC at a less advanced stage is easy to treat; therefore cost effective (Center for Disease Control and Prevention,
Colon cancer is a condition in which polyps form in the lining of the colon (large intestine).
The Health Belief Model (HBM) of health behaviour change was originally developed in the 1950s in order to understand and explain why vaccination and screening programs being implemented at the time were not meeting with success (Edberg 2007). It was later extended to account for preventive health actions and illness behaviours (Roden 2004). Succinctly, it suggests that behaviour change is influenced by an individuals’ assessment of the benefits and achievability of the change versus the cost of it (Naidoo and Wills 2000).
As stated by Dr. Debra Patt from Texas Oncology “the educational content enhancements to My Care Plus will allow me to provide patient education more easily and help me to improve patient’s health literacy” (McKesson 2016). One unique feature to McKesson products, in particular to their oncology product, is that it provides patients with a unique outline of their diagnosis (McKesson 2016). This includes more information about their disease, medical reports, and what to expect throughout their treatment plan (McKesson 2016). It is evident that McKesson products are currently utilized to their fullest extent and among these resources is patient education. The establishment for a central location for patient data enables patient education to continue both inside the health care facility, as well as, at home. McKesson products recognize the need for health education and also recognize that education does not end at the physician office but is also
Martin Weiser, Stuart H.Q. Chair at Memorial Sloan Kettering Cancer Center, believes the advice provided “helps frame the cancer treatment discussion, set expectations, inform patients about complex therapies and support their participation in a difficult decision-making process” (Weiser). His job ensures each individual gains full awareness of their symptoms and which treatment plan is best, whether they get all the information from a physician or only some. The feeling is mutual with Lisa Hanchey, author of “WebMD: good or bad medicine?’ She focuses her article around the opinions of doctors. For example, Dr. Gautum explicitly states “an informed patient is one who is going to help me take care of them” (Hanchey). The doctors mentioned in her article all agree, a patient calling with questions of concern will benefit them rather than cause anxiety. Weiser and Hanchey reach a common ground because the results provided online are resourceful, but a doctor’s visit should occur shortly
The appropriate approach for this health promotion is through an educational approach. With this type of approach, it provides knowledge as well as helps the people to gain or developed necessary skills to guide them in making an informed decision about their health behaviour (Lucas & Lloyds, 2005). This approach does not set out to persuade or motivate change in a person’s decision-making process; the promoters are simply acting as a guide in educating the people about the disease
Hearing a diagnosis of cancer leaves most patients in a state of shock and unsure of what their next step should be. While they are still wrapping their brain around the diagnosis, they are being bombarded with information, testing, and multiple physician appointments. They need guidance and support to direct them through the complicated health care system in a timely fashion that reduces the delay in their treatment, as well as assist them in identifying and overcoming any barriers to these delays.
Imagine having an almost 100% chance of developing colon cancer. That is what people are told with Familial Adenomatous Polyposis (FAP) if they do not have their over 100 polyps, or growths, removed. FAP is a genetic disorder where normal cells that line your large intestine can grow into cancerous tumors. These tumors must be removed before they become cancerous. This disorder is passed down from parents on the APC gene which is on your fifth chromosome. If the APC gene is mutated you are more likely to develop these growths which lead to cancer in your lifetime. This disorder has an autosomal dominant inheritance pattern, which means if either parent has just one dominant mutated APC gene you have a 50% chance of inheriting it. Symptoms of FAP do not just include the growths in your colon. They can also include skin changes, osteomas or bone growths, and extra or missing teeth.
The signs and symptoms of colon cancer include blood in the stool, weight loss, change in movements in the bowel and fatigue. Most colon cancers are adenocarcinomas because they begin in the cells responsible for making and releasing mucus and other fluids. Colon cancer usually begins as a type of growth known as a polyp which forms in colon or rectum’s inner wall. Some polyps may develop to become cancer after some time. Diagnosing and removing polyps is used to prevent cancer. In the United Kingdom, colon cancer is 3rd most common type of cancer for women and men. However, deaths associated with the cancer have been decreasing after the use of colonoscopies as well as fecal occult blood tests which are used to check for the presence of blood in people’s
Boskey (2014) concludes that a person’s willingness to change their health behaviors includes perceived susceptibility, perceived severity, perceived barriers, and cues to action and self-efficacy. For example, Carpenter (2010) report the Health Belief Model stipulates that a change may occur if individuals see an adverse health outcome to be severe and perceive them to be vulnerable to it. Other perceptions include benefits of behaviors that reduce the likelihood of that outcome to be high, and the barriers to adopting those behaviors low (Carter, 2010). Furthermore, the HBM addresses the relationship between a person’s beliefs and behaviors. It provides a way of understanding and predicting how clients will behave about their health and how they will comply with healthcare therapies (Boskey, 2014).
Healthcare marketing consists of strategic, tailored plans to promote services or products to consumers. Branding, a marketing strategy, allows organizations to target populations promoting specific services, products, and images in the new arena of consumer-driven healthcare systems. In today’s society, U.S. healthcare providers encounter educated consumers with higher expectations in healthcare and customer satisfaction, requiring competitive business and marketing strategies. Branding provides avenues to create awareness of a service or product while establishing consumer loyalty of stakeholders (McPherson 2008). While consumers possess the ability to make multiple choices in healthcare, branding a healthcare facility or service, aids
Familial adenomatous polyposis (FAP) is an autosomal dominant disease caused by mutation in the adenomatous polyposis coli (APC) suppressor gene on the long arm of chromosome 5 (Kennedy, Potter, Moir, & El-Youssef, 2014). Patients diagnosed with FAP had more than a hundred adenomatous polyps in their large intestine. FAP is dominantly inherited and is close to 100% penetrant (Hegde, Ferber, Mao, Samowitz, & Ganguly, 2014). Therefore, it is essential to have knowledge of the disease in advance in order to have sufficient medical preparation and family planning before the onset of the disease.
Social media would be such an important aspect of a plan such as this because already today there are such mass movements associated with different diseases. By taking that one extra step and adding a screening component to these already established brands (such as f cancer), the student involvement would drastically increase.