Advantages And Disadvantage Of A Company's Control Of Goods Distribution Method

2. The brand can also have a product failure if the consumers do not like the taste.

2) Explain the role of channel intermediaries in the product distribution process. Why is their role important?

Distribution channels are organized in several ways: conventional, vertical, horizontal and multichannel (Kern R. 2013). Some of these organizational methods are more structured than others. When a distribution channel deals with more than one independent producer, such as wholesalers and retailers, the channel is known as a conventional distribution channel. (Kern R. 2013) These channels are not normally known to be strong and typically don’t give the customer the quality of product that they deserve. In a vertical marketing system, the retailers, wholesalers and producers, join forces to create a unified front, promoting an individual product (Kern R. 2013). Vertical distribution channels are stronger than the conventional distribution channels because all of the companies involved carry some of the load of power. (Kern R. 2013) In a horizontal distribution channel, companies join up and combine all of their finances and resources, in order to take on more than one company or product (Kern R. 2013). A multichannel distribution channel is where a large corporation uses two or more marketing channels to better target their desired customer segments (Kern R.

Different retailing businesses have very different distribution methods based on the types of product that they sell, some arguably more effectively than others.

the company. First of all, the company is unable to generate a sufficient amount of sales. The

If the company has a good reputation among consumers and its products is a popular choice, the customers become interested in the company’s ability to maintain stability of manufacturing.

solution in this situation is brought down to survival of the fittest. The owners and manufacturers

A manufacturer of durable medical equipment would have to do what any product manufacturer would do. His distribution channels would depend on:

15. If a manufacturer is concerned with the breadth of the assortment its distributor can provide customers, the manufacturer is

the distributor, whereas there is no such risk to a sales agent. For example, distributors often

In consideration to the defaults the management had to appeal to their best customers. Happy Chips has no options to guarantee their safety from loss but have only one way to save it. Accepting the decisions made by Buy 4 Less firm as due to lack of their appropriateness, they got the customers angry to no despicable point. For the safety of their reformation, they would have to comply with the customers’ decision in accordance to the logistic analysis. The direct cost of labor is a basis for bigger losses in the Happy Chips as the work would be increased but wages decrease. The cost of production would rise while the demand of the products decreases due to broken customer relationship. Eventually the firm would experience bigger losses in general. The changes desired by Buy 4 Less should be adhered to by Happy Chips firm. The core reason as to why they should comply is because they might end up closing the firm taking into consideration that the head of logistics who had already submitted the analysis of the outcome.

Hence, manufacturing department should not interfere in the distribution department, and the latter should be experienced in distribution of products like Omnivue to the end customers.

In general, there are several methods for data collection and the different data collection methods provided its own advantages and disadvantages (Sekaran 2003, p. 223). For carrying out the data collection, the appropriate methods should be applied. In the research, the data collection could be done through the interview, for example, face-to-face and telephone interview. To collect the data by using interview technique, the questionnaire is commonly employed as the instrument for gathering data, the questionnaire could be able to distribute by mail or electronic mail. In addition, the data collection could be conducted by observation of individuals with or without audio or video recording. Before choosing the methods for data collection the expertise of the researcher, the degree of accuracy required, time and resources must be taken into consideration. Thus,

2. If they reject the contract their product line will stay the same and they will not have

Turnbull (1986) recommend that a major weakness is a one-sided focus on the activities of the manufacturer together, that negotiate in the flow of goods and services to the customer