Advantages And Disadvantages Of Chick-Fil A

Fast food marketing is a dirty political game. Marketing is a tool of power, more specifically money power. Successful marketing strategies propelled fast food and beverage companies to some of the most stable corporations in the world. But how did these mom and pop shops dominate the competition? They created a commodity through marketing. Cool people drink coke not pepsi. Ronald and his friends hang out at McDonalds, and so should you, were the implications. Marketers went as far as advertising in schools. Coke or Pepsi for lunch instead of water and milk. Big Cola poured Millions of dollars into the struggling public education system. This accomplished a cradle to the grave type of marketing for beverage and fast food companies. Things changed so fast and the public made huge illogical leaps in the name of saving time. And in doing so, endangered our children.

The company of restaurants started in 1946 when Truett Cathy opened his first restaurant in Georgia. They are credited with inventing the Chick-Fil-A’s boneless breast of chicken sandwich. In the 1960’s, he pioneered the opening of the restaurant in different malls in Atlanta. It has grown to become the largest quick service chicken restaurant chain in the United States based on their domestic annual sales and with over 1900 branches countrywide. The restaurant is privately held and family owned and has been progressing in the delivery of exclusive services to all their customers. The mission of the restaurant is to give identity and value to their clients and the vision is to be America’s best service quick restaurant.

Fast food has turned into a genuine fundamental of our everyday life and made a religion of establishments that reaches out to the millions of Americans across the country. The Fast Food industry in a few eyes has been one of the sharpest developments this world has seen. It has been driven by our stomachs and our wallets for 40 to 50 years it's as yet developing to this date. The man who make-believe it can be known as the best representative, this nation has ever observed. The Fast Food Industry is big to the point that it has influenced our wellbeing, changed our way of life, and misshaped our territory as far back as the very first moment.

Another social outcome from the fast food industry is that Ronald McDonald, McDonald’s fictional character, is now the second most recognized fictional character behind Santa Claus and some don’t even recognize Jesus Christ (Schlosser 4). The Golden Arches of McDonald’s are now more widely known than the Christian Cross (Schlosser 5). It is these things that are scaring a lot of Americans. Kids recognize and know more fast food companies than they do about school, religion, and other things they may need to know in the future.

According to the Chick-fil-A Team Member handbook, “... we strive to maintain an atmosphere of hospitality for all customers. We want to create a pleasant experience for all who visit our restaurants. We maximize the opportunity to build the business and to positively influence others by creating a welcoming environment. We are hospitable to all customers.” Employees are specially trained to provide a favorable experience when handling visitors or long-time customers. Chick-fil-A began in 1946 in Hapeville, GA, when Truett Cathy opened his first restaurant, Dwarf Grill. Credited with inventing the original boneless breast of chicken sandwich, Mr. Cathy founded Chick-fil-A, Inc. in the 1960s and pioneered the establishment of restaurants in shopping malls. The first Chick-fil-A restaurant opened in a mall in suburban Atlanta in 1967. Starting then, Chick-fil-A has steadily grown to become the second largest quick-service chicken restaurant chain in the United States, with more than 1900 locations. Many reviews on the dining experience are 3.5 to four out of five stars. Based on 91 reviews from Consumer Affairs dot com, the average rating was four out of five

Eric Schlossers book Fast Food Nation is not only an expose of the fast food industry but also shows how the fast food industry has shaped and defined society in America and other nations as the fast food culture spreads globally. He connects the social order of society to the kind of food it eats and the way it eats that food, and relates fast food to other social processes and institutions. His facts are based on years of research and study, and are presented in and easy to follow narrative. Schlosser is so thorough and convincing in his argument, it's impossible to

“OVER THE LAST THREE DECADES, fast food has infiltrated every nook and cranny of American society”, Schlosser writes. Fast Food Nation, written by Eric Schlosser, includes topics about fast food chains impact on the community, jobs relating to fast food, and health issues. Fast Food Nation uses logic to appeal to the aspects of fast food chains by giving relatable examples from the devastating effects on the communities to the millions of jobs offered for our country. Moreover, fast food chains have contributed positivity to society, but with dire consequences.

The modern fast food industry has undeniably transformed and helped define the American way of life, but not all in positive ways. The industry capitalizes on the exploitation of workers, consumers, and the environment, and Eric Schlosser’s book Fast Food Nation addresses these very issues of the fast food industry. Schlosser criticizes these fast food corporations, projecting his argument to all consumers of fast food. Eric Schlosser’s primary goal is to reveal the deplorable business practices utilized by the fast food industry, and he uses the three appeals of ethos, pathos, and logos all as tools to help persuade the reader and strengthen his argument.

This book discusses the fast-food industry and seeks to describe the impact of the industry on the U.S. economy and society. Also, it talks about the guys who has been investigating the fast food industry for many years. From his broad research, he has uncovered an abundance of little-known, frequently unsettling truths about the fast food industry.

They also offer a false sense of control. You appear to have many choices - a Big Mac, a cheeseburger, a quarter pounder, a double quarter pounder or a "Big 'N' Tasty" - but they're all pre-packaged, frozen, pre-cooked hamburger. If you want to be radical, have fried chicken, fried fish pieces, even flatbread sandwiches. But you have no control over portion size, or the way your meal is cooked. One of the ways we learn who we are is by the choices we make. Americans let this happen. Now fast-food corporations are infiltrating our public schools, in the form of funds in exchange for advertising. The deliberate marketing soft drink and fast-food companies direct at the youngest of children is wrong. It seem that Americans have just become so used to the fact that McDonalds is always there for when they are running late and do not have time to fix dinner. Or to calm their children down if they are acting up. Fast food industries make it so easy for people to be lazy. The number of obese adults and children in America has risen directly alongside the increase of fast-food restaurants and has extracted high personal, physical, and financial cost to the nation. In the end Americans are like guinea pigs for the fast food industries, being used to see what they can do and how far they can go.

Chick-fil-A is known for their famous Chick-fil-A sandwich, but also for their private, family –controlled ownership structure, philosophy on management and biblical principles. Chick-fil-A uses the differentiation strategy to set them apart from other fast-food chains. Chick-fil-A mission was “To glorify God by being faithful steward of all that is entrusted to us and to have a positive attitude influence on all who come in contact with Chick-fil-A”, and to be “America’s best quick-serve restaurant.” One of their strategies they use to set them apart was focusing on people. This strategy included interview process, golden rule, consistent

Chick-Fil-A is a fast food restaurant that I love it got wide variety of foods including breakfast in the mornings, grilled chicken, and more healthier options. The drinks always have free refills It also is very child friendly has most restaurants where they even have a play land for the kids and have kids meals. The restaurant is always clean inside and the wait for all foods are less than 15-20 minutes. The employees look very clean they always have ironed clothes and is always wearing their full uniform. When I went to order I ordered a regular chicken sandwich meal with fries and a milk shake. The person who take my ordered smiled and was very polite, I have had always good service at Chick-Fil-A. When I got my food

The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food

All aspects of fast food have been criticized significantly, especially since the health food trend craze came around. An argument by culinary Luddites that is often thrown around is that our ancestors never had the access to these options and lived a much happier natural lifestyle. Rachel Laudan brought these points to the forefront to be critiqued in her writing “In Praise of Fast Food”. Rachel Laudan brings the argument that individuals have always participated in the consumption of convenience based foods, the goal in growing and producing food has always been to alter produce to make it more convenient as well as better tasting. Fast food is not as new of an invention as many believe it to be. Modern mainstream media outlets have pushed the belief that processing food has been the worst thing for the well being of the human body. Rachel Laudan makes some very solid points in the fast food debate that should be noted.

186,627. That is the exact number of fast food restaurants that existed in the United States in 2012, according to Numberof.net. The fast food industry has become the face of America. On every intersection there is a McDonalds, Burger King, Jack in the Box, Taco Bell, Chipotle, or Church’s. As an American, one can go anywhere in the country and find the same fast food that they’re used to in nearly every state. Many of these places have already figured out how to attract their customers and leave them wanting more, which in turn has caused an increase in the market size of these corporations. On the surface, many would argue the positives of the fast food industry, but, if one looks closer, it is easy to see the negative side that the fast food industry contains. The fast food industry is horrible for a person’s health, provides low paying jobs, and false advertises their products.