Advantages And Disadvantages Of Co-Marketing Agreements

The benefits of Partnership Company are that business is anything but difficult to build up and start-up expenses are low. There is more capital accessible for the business. Workers that are of high-bore are made accomplices. The burdens are that the obligation of the accomplices for the obligations of the business is boundless . There is additionally danger of differences and contact among accomplices and administration. Every accomplice is an agent of the partnership and is at risk for activities by different accomplices. This means that it brothers choose this type, they will be responsible for each other’s action irrespective of the fact whether they like it or

Why is partnering described as the highest-quality selling relationship? Why has the building of partnerships become more important today?

The foreign partner can also become a competitor by selling its production in places where the parental company is already in.

This is important as the selling organization can know how to improve the demand for their products through promotion promoting the demand for the others organization’s products. This can be achieved by either selling quality products to the other organizations that will ensure that they produce standard products or services that meet the customers’ needs or even coming up with mechanisms to promote the demand for the other companies’ products. For example advertising for the other companies’ products, carrying out the market research for the other organizations or any other activity to boost the sales (Antonelli,

Corporations nowadays partner with each other because separately those firms have internals needs they cannot fulfill by themselves (Mohr & Sengupta, 2002). When businesses join in cohesive collaboration, each party begins to absorb each other’s knowledge and skills internally to acquire strengthen in marketplace (Mohr & Sengupta, 2002). All in all, inter-firm learning brings success in business partnerships if organizations select a project that offer innovative benefits that peak each partner’s interests, selecting a partner which suits the company’s style of the business, and managing joint projects which lead to developing a competence in working with others (Dickson, Coles, & Lawton Smith, 1997).

Again in everything there are pros and cons. The pros to a partnership is that obtaining a partner is easy, when there is more than one owner this increases financial stability allowing each partner to contribute funds and potentially increase their borrowing capacity. Depending on the business and its need for additional partners this could increase employee retention because employees will see an opportunity to one day be a partner.

“A joint venture is a legal organization that takes the form of a short term partnership in which the persons jointly undertake a transaction for mutual profit. Generally each person contributes assets and share risks. Joint ventures are also widely used by companies to gain entrance into foreign markets.” (Cornell University Law School) In way to engage ones customers with new stuff, joint venture has become paramount in satisfying customers with variety and also infuse modernization and advance technology. An example is the introduction of the popular video streaming website “HULU” created by a joint venture in the year 2008 by NBC Universal Television Group, Fox Broadcasting Company and the Disney –ABC Television Group. This venture

International joint ventures is an overseas business owned and controlled by two or more partners; starting such a venture is often as an entry strategy (Deresky, H. 2014.p.377), while joint ventures refers to an independent entity jointly created and owned by two or more parent company.

The lesson learned from this is that sometimes it is easier and faster reach a new market via joint venture, even though the profit will be less, but the company can save a lot of money in studying the new market trying to understand the new culture and how they purchase and also it can minimize the risk because there is a national brand supporting the new international brand, which gives confidence and security to the customers.

vertically integrate instead of attempting to collaborate with their partners and allowing their partners to control the

of the joint venture would benefit both companies if the terms of the agreement were favorable for both parties. It is also noted in the case that Sakari had

It is because through the joint venture, the company is more familiar with the situation of the company there. The negative outcome is that the management system different between the company. So it is hard to make a decision making. It is because there is different opinion of each person.

• It takes time and effort to build the right relationship and partnering with another business can be challenging. Problems are likely to arise if:

In addition, both companies gain access to foreign markets. Joint ventures allow Sony to get back to global business by

In cross-shareholding alliance the companies own stocks in another company and decisions should be made together. Both firms are still independent