Advantages And Objectives Of H & M

H&M’s vision is that all their operations are run economically, socially and environmentally sustainable. They believe that affordable fashion with high quality can be produced and sold in a way that is both fair and sustainable to the

The speed objectives is concerned with how long time it will take the customer to get to the store, buy the product and arrive back home again. The customers would like to do this as quick as possible and Tesco's operation managers should try to make this process quicker than its competitors.

In addition, their customers are sophisticated, confident people who seek not only trendy clothing, but also the best product available.

Attention getter: Brands like H&M, forever 21, Zara have a dark secret that they don’t want you to know. Digging deeper in the world of fast fashion I found out of the vicious cycles that our clothing is manufactured in.

* Inbound logistic: One of the core values of H&M is the sustainability, and, thus, sustainability in production. The aim of H&M is to offer good quality fashion at the best price and to achieve it, H&M tries to avoid the waste. In this purpose, all the waste coming from the manufacturing, the transport and other sources are planned to be reused, recycled and reduced.(H&M, 2012)

“We are completely obsessed with our customer! We know her well and listen to everything she has to say. We always give her what she wants and surprise her with more than she expected. We never stop thinking about her, selecting only relevant fashion that she can afford. And we never take for granted that she considers our brand her destination

Current HSM customers tend to prefer a knowledgeable salesperson to help pick out clothes made of quality fabric. The status of the brand is also an important distinction. The HSM customer tends to wear suits often to work and to client meetings, and often view a perfectly tailored high quality suit as necessary to present a professional image. Custom tailoring is also important to the “professionalism” image the HSM client demands. A suit that doesn’t fit perfectly is fairly obvious to even a lay-person let alone a business executive that demands a similar status from his/her clothes. As a result, it is important to an HSM client that their clothes fit perfectly for them. As a result, HSM suit pants come unfinished on the bottom due to the assumption of guaranteed custom tailoring with the purchase. Also, this type of customer might also be busy during the day and significantly value the convenience of personalized service and expertise, and be willing to pay a slightly higher price for that convenience.

We respect our customers and hence we struggle to only offer quality products. All the products that we sell are going through a rigorous inspection that is conducted by our suppliers, prior to being introduced for sale on the market.

A successful competitive strategy focus on creating value to customers, by efficiently use and integrate of these components.

Furthermore, this particular topic helps the business world in so many ways. Competitiveness, Strategy, and Productivity are the three important characteristics of any business. Competitiveness in this chapter refers to the effectiveness of an organization in the marketplace similar to the other operations that offer familiar products or services. Strategy is known to denote a particular plan for achieving

Sweden 's Hennes & Mauritz, more commonly known as H&M, is a retail-clothing company, famous for its reasonably priced “fast fashion.” With 6 different brands sold in 3,300 stores spread out over 54 countries, the company is second only in size to its direct competitor Zara. H&M uses psychographic segmentation, targeting at customers who belong to the group of fashionable and trendy consumers, who see shopping as a social activity providing pleasure in their daily life.

H&M sells the latest trend. It adapts to every age and also to the tastes and needs of its customers.

“Competitive strategy involves positioning a business to maximize the value of the capabilities that distinguish it from its competitor’s” (Porter 1980:47). A successful business plan requires first and foremost the formation of an appropriate strategy. Through the implementation of a suitable strategy, the company is able to obtain its own industry niche and gain an understanding of its customers (Porter 1985). Whichever strategy is adopted it must be adequately integrated within the firms goals and missions to achieve a competitive advantage (Parker and Helms 1992).

A company that pursues and achieves strategic outcomes that boost its competitiveness and strength in the marketplace is in much better position to improve its future financial performance.

Based on the PESTEL Analysis, the external environment of H&M is hostile as there are more threats than opportunities. This is mainly due to the high unpredictable of Socio-Culture factor where customer’s trend preferences and expectations on apparel are difficult to gauge and manage. Furthermore, Economic factor further intensifies the competition as it tends to control customer’s willingness to spend.