Advantages Of Restaurant Franchising

1. Franchisees gain numerous advantage when they purchase a franchise. First, while a franchisee may be opening a new store, it is part of an already established business and system. This means a franchisee has access to turnkey operations, allowing an increased speed to establishing and growing the business. Franchisees also get support for management and training activities, as well as financial assistance. Going hand in hand with this, a franchise already has an established brand name, quality of goods and service which have been standardized across the franchisor’s larger company, and national advertising programs from franchisors. Franchises also have large-volume, centralized buying power. A franchise has proven products, and

The franchiser can attain rapid growth for the chain by sign- ing up many franchisees in many different locations.

Franchise is treated as a form of business that is more popular during the present context. Its popularity has to do with its proven track record of success,

The first choice of business is the franchise. In a franchise, legal binding agreement is entered into between two firms, the franchisor (the product or service owner) and the franchisee (the firm to market the product or service in a particular location). The franchisee pays a certain sum of money for the right to market this product” (Rubin, 1978, p.224). The franchising is more prevalent in the restaurant industry (Hoffman & Preble, 2003). The two distinct features of this business type include; first, in order to notable service components should

Franchising acquired its popularity by establishing a common method of service which gave customers the comfort that they look for when they look for a meal.When the customers go out

Only UK and Ireland’s business model is different with less than 30% franchised restaurants and the rest is obviously mainly owned by the corporation.

Multinational companies opt to franchise as a way of expansion strategy (Siebert, n.d.). Chick-fil-A is dominant only in the US market. The firm has only ventured into the Canadian market in the airport of Calgary. Many United States Corporations have engaged in franchising in the United States as a form of the expansion strategy. Laws concerning franchising are neither strict in Canada. Our form of non-equity mode will be franchising, therefore our form of entry will be a small-scale entry. This will allow our company to get exposure in key locations and learn from Canadian consumers. The benefit to franchising at first is that it is less costly and less risky for the franchisor.

Franchising is defined as “a commercial agreement between a party that owns a trade name or trademark (the franchisor) and party that sells or distributes goods or services using that trade name or trademark (the franchisee) (Kubasek et al., 2015, p. 431). There are key advantages for choosing a franchise when starting a new business. First, there is many times instant brand awareness that is identifiable by potential customers, which you as a new owner do not have to concentrate on building. Secondly, on-going marketing of your business is backed by the power of the established brand, and could be as simple as contributing a fee to a advertising fund that is driven by the franchisor. Thirdly, the Return on Investment (ROI) will most likely be faster as the customers are “ready-made” and eager to buy your product or service. Fourthly, the franchise model provides a built-in support model, both from the franchisor and from other franchisees throughout the region and nation. Lastly, the franchise will provide consistent and extensive training in every aspect of the business (Goldberg, 2015).

This Literature review explains if a franchise is high or low risk way of entering into a market. It also explains whether a franchisee is suited for a certain franchise. Franchises can be seen all over the world, with everyone being introduced to them, as consumers, from a young age (Longenecker et al., 2011). Thomas and Seid (2000) agree with this and believes due to it, people think they understand a lot more about a franchise than they actually do, creating myths about the rate of success and the ease of entry. Antitrust Law and Economics of Product Distribution (2006, p.5) defines a franchise in a 3 part way as, “(1) a franchisee (a) offers, sells or distributes a franchisor’s goods or services, which are identified by

The Advantages and Disadvantages of Franchising in France 1 Running head: International Trade: Licensing and Franchising The Advantages and Disadvantages of Franchising in France Presented by: Deon E. Boswell Of Team McWorld University of Maryland University College AMBA606 November 4, 2005 The Advantages and Disadvantages of Franchising in France 2 Executive Summary The tremendous growth in franchising over the last decade can be traced directly to the explosion of growth in international trade and globalization. As organizations, attempt to enter new markets they are finding that direct investment via subsidiary creation is an expensive proposition and that their capital expenditures could be used for other opportunities

Three of the most popular Mexican restaurants for today’s modern consumers are Chipotle Mexican Grill, Moe’s Southwest Grill, and Barberitos Southwestern Grille and Cantina. There are large franchises that have grown to become successful and the leaders in there industries. Comparing their financial status, financial performance in the last 5 years, current market share, business and marketing strategies, current leadership, and the history behind each franchises is the only way to have a clear understand of who is the leader and who’s following behind in the industry. According to franchises direct, the retail food market share is 7.85% of the total franchise industry. There are approximately 70,722 total retail food establishments in the US.

Firstly, I would like to put some light on the trade market that was there is late 1800s and early 1900s. This was the time when businesses used to trade within their countries only. Slowly businesses started growing. This was the time when the entrepreneurs started trading globally. Hence, in 1950s the growing of businesses internationally was termed as ‘Globalisation’. Globalisation is the process by which the world is becoming increasingly interconnected as a result of massively increased trade and cultural exchange (http://www.bbc.co.uk/schools/gcsebitesize/geography/globalisation/globalisation_rev1.shtml). Globalisation has increased trade internationally. Firms which were national firms are today Multinational Companies. Globalisation has rapidly increased in the last 50 years. Hence globalisation has resulted in increasing demand of the products, hence benefiting the economies of scale. As there is an increase in investment by the companies, there is sharing of knowledge and technology between the countries. It has also helped to reduce unemployment all around the world. But like everything, globalisation also has its disadvantages. As countries are becoming more and more dependent on each other, a bad economic shock in one country can affect the economy of other countries as well(http://www.economicsonline.co.uk/Global_economics/Globalisation_introduction.html). It has also

Franchisors are increasingly having to be more and more selective in the adoption of franchisees with factors such as economic climate and the potential difficulty with growth playing key factors in the decision making process. It is not simply an ability to grow which creates a successful Franchise and nor is it the desire of any franchisor to adopt every potential franchisee. Franchisors are becoming more and more scrutinising as the global economy declines. There is a general understanding within any franchised

There are a couple of steps you will want to take before expanding your business in a foreign place. You will need to know your business inside and out. After making sure you know all the precise details about your company, your next step will be too learn about the legal issues you will have to face. They will need to pay close attention to Item 19 on their FDD filing, this is where a franchisor outlines financial performance information. A great resource to look at if you need some guidance is the International Franchise Association. You will also want to know how you want to grow. You will need to grow at the rate natural to your business and do not get ahead of yourself just because you might want to be successful. Then next step is important and it is screen your franchises. You should carefully choose who to franchise the business and make sure their head is in it for the right reason and they know what they are doing and getting their self into. You will need to feel them out to make sure they’ll take your company in the right direction in a new market. After giving franchisees very important instructions on hiring, training, and other practices, there will be certain freedoms that will be allowed. As the

By buying into a franchise you are gaining the benefit of the franchisors experience as well as the name and reputation that has already been built up by the franchisor. Therefore it is no wonder that ‘according to the U.S. Commerce Department, an estimated 95% of franchises succeed, whereas only 25-35% of independent businesses succeed.’ (http://money.howstuffworks.com) It is also not surprising that franchising makes up for about 3.2 percent of all businesses and 35 percent of all retail and service revenue in the United States, proving that it is big business. Franchising is very often a wise choice because consumers like