Advertisements For Smoking Should Be Banned Essay

Tobacco ads have stood out to me from a young age, I was used to seeing cigarette ads in every magazine and street corner. When I was 11 I joined a tobacco advocacy group, I wanted to inform young people my age about the dangers of tobacco but mostly I joined because they paid me. I found these two ads and I remembered sitting in an empty classroom analyzing tobacco ads and discussing how they appeal to us. I found two ads, both from the most recent issue of a popular celebrity gossip magazine. The first major difference one notices is that of the ads is catered to a completely different audience. Blu E-cigarettes cater to the new age of tobacco consumers. While Newport menthol cigarettes are tried and tested, a classic. The major differences in this ad make it difficult to pick which one is most effective at getting more buyers of their product. Newport’s ad is

According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.

Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.

Anti-smoking advertisements occasionally pop up throughout our society which is often showing the viewers the harmful effects of tobacco through startling images. This advertisement uses the elements of ethos, pathos, and logos in order to make people rethink about smoking. The video advertisement uses children to make a point across by showing real scenarios on the effects of smoking. It shows that the commonplace for smoking, in today’s time, is acceptable for teenagers to smoke and jump to an assumption that children are starting to try it. Once the children are introduced into this advertisement pathos is

For as long as e-cigarettes have been around the market of cigarettes alike, the controversy of whether or not e-cigs should be regulated from advertisement has been alive almost as much as the light of electric cigarettes themselves. To add on to this debate myself, e-cigarettes are bad for the public and should therefore not be advertised on television, radio, or other forms of media devices. These advertisements can influence minors to try e-cigs, influence use of nicotine, and defies the purpose of regulations on cigarettes in general. E-cigarettes are bad for the health of an average human being, and with the advertisement of e-cigs, it influences the people to inject themselves with the many poisonous, harming chemicals in e-cigarettes

Tobacco has been around since the 17th century and was the first crop grown for money in North America. In 1612, the settlers of the first American colony in Jamestown, Virginia grew tobacco as a cash crop. Tobacco helped pay for the American Revolution against England. By the 1800’s, many people had begun using tobacco in different ways. Some chewed it, others smoked it in a fancy pipe, and some even hand rolled a cigarette or cigar. Most people only smoked about 40 cigarettes a year. It wasn’t until 1865 that the first commercial cigarettes were made by Washington Duke on his 300 acre farm in Raleigh, North Carolina. He made hand rolled cigarettes and sold them to the soldiers at the end of the Civil war. In 1881 cigarette smoking became wide spread due to James Bonsack’s invention of the cigarette making machine. Bonsack’s machine could make 120,000 cigarettes a day. Because of this machine, he created a business with Washington dukes son, James Duke. They built a factory and made about 10 million cigarettes the first year and around one billion cigarettes only five years later. They packed the cigarettes in a box with baseball cards and called them Duke of Durham. They were known as the first brand of cigarettes. Buck Duke and his dad started the first tobacco company in the U.S. and names it the American Tobacco Company. The American Tobacco Company became the largest and most powerful company until the early 1900’s. By then, several companies had started making

In 1881, James Bonsack invented the cigarette-making machine. Soon after, he started a business with James Duke. In their first year, they built a factory and made 10 million cigarettes. Five years later, they made 1 billion cigarettes. The first brand of cigarettes was called ‘Duke of Durham ' and was packaged in a box with baseball cards. Cigarettes main target consumers were men and later branched out to women. World War I (1939-1945) and World War II (1939-1945) gave the tobacco industry lots of business. Soldiers lived off of cigarettes when they were overseas. Similarly, the women at home also began smoking a lot of cigarettes. In 1944, cigarette production rose to 300 billion a year. Eventually, the Surgeon General of the U.S. notified the public about the dangers of cigarettes in 1964. He announced that the tar and nicotine caused lung cancer. So in 1965, the Congress of the U.S. passed the Cigarette Labeling and Advertising Act, which states that every pack must have a warning label that reads, "cigarettes may be hazardous to your health." This was how the general public became more aware of the health effects of tobacco.

Advertisements are a vital part of any company’s marketing strategy, and are used to inform or persuade an audience about a certain product or service. In fact, North American companies are among the world’s highest advertisers (Boone et al., 2010, 502). Today, an average consumer is exposed to hundreds of advertisements every day. It is when these companies attempt to promote a dangerous product that restrictions must be, and have been put in place. For several years, Canada’s regulations on tobacco advertisements have become stricter, while

According to ScienceDaily, Anti-Smoking campaigns aimed towards kids are most effective when convincing youth that their friends are listening to the ads (1) . While outdated and ineffective ads focus on telling individuals to avoid tobacco or die horribly, Hye-Jin Paek, assistant professor at UGA College of Journalism and Mass Communication, says new advertisements across the world focus on changing the social norms surrounded by smoking. Instead of an ad saying “every cigarette you smoke takes nine minutes off your life,” these billboards could read “over 66% of Kentucky's high school students are smoke free.” This is a great example of a shifting focus from health risks associated with tobacco to how a young adult's peers feel about tobacco. A social standard is set for high school students when ads clearly state that the vast majority of teens aren't smoking.

A major issue today in tobacco advertisement is the controversy over ads targeting children and teenagers. The two companies under the most fire for their advertisements are Marlboro and Camel. Marlboro uses a fictional “Marlboro Man,” while Camel uses a high rolling and sophisticated cartoon character, Joe Camel. Camel has been attacked by several Tobacco-free organizations as a major influence on children. Dr. Lonnia Bristow of the American Medical Association remarks, “To children, cartoon characters mean that the product is harmless, but cigarettes are not harmless. They have to know that their ads are influencing children under ten to begin smoking, but choose not to stop creating them” (Thomas). Researchers have conducted studies that show six year olds recognize Joe Camel as well as they recognize Mickey Mouse. Every industry denies that their advertising goal targets people under twenty-one, and they claim their goal is to simply promote brand switching and brand loyalty (Breo). Jeff Pearlman sums up the attitude of the tobacco and advertising industries by saying, “Is the use of a cartoon character in an ad proof that you are ‘targeting children‘? If so, what about the Pink Panther selling insulation or Snoopy promoting insurance?” (Bill Clinton...).

yet it is one of the most dangerous things you can do to yourself. Many people

Smoking is an expensive habit. People who smoke cigarettes can spend as much as $2,500 a year on them. Smokers’ claim that it helps relax them and it releases stress but the negative aspects of smoking outweigh the positive. Smoking is a health hazard for smokers and non-smokers. Smokers should have the right to choose what to do with their own health but they should respect non-smokers. Many people believe that there are good and bad outcomes from smoking. I believe that smoking is bad and that it should be banned.

The authors point out how anti-smoking advertisements do not send a clear message to the students to understand how smoking can impact their health. It seems that the advertisements trick people by sending the wrong message, such as demonstrating that smoking is not as bad as it seems that the more the students see those advertisements, the more propense for the students to smoke. The source is relevant to my hypothesis because it demonstrates that teenagers are unaware of the health consequences that they can get. The author’s goal is for teenagers to understand anti-smoking messages are not explicit and are not demonstrating a clear understanding of the risks that smoking cause. The authors conclude that new advertisements need to be more carefully evaluated for teenagers to recognize that their intentions reflect undesirable outcome in the antismoking advertainments for teenagers to understand smoking and the inevitable result that can be provoked due to smoking.

Advertising for tobacco is another source that cause teenagers smoke and adults smoke. Recently, tobacco companies have found new ways to promote their products to youth. They support their sporting events, concerts and movie. Many people favor idols or stars smoke in the movies and they seems very cool. And Teenagers are curious about imitation. Smoke containing nicotine acts as a stimulant to the brain. Nicotine in the bloodstream acts to make the smoker feel calm. In fact, nicotine is a lethal poison, affecting the heart, blood vessels, and hormones. Tobacco smoke contains over 4,000 chemical compounds. More than 60 of these are known or suspected to cause cancer. What is more, secondhand smoke can be harmful in many ways and it ruins thousands of non-smoking people, children's health. The US Surgeon General and the US Food and Drug Administration are among those who have examined the evidence and concluded that tobacco advertising does increase overall consumption. If we ban adverts on tobacco products, they will gradually lose their appeal, because they won't symbolize anything "cool", "smart" or "amazing". Tobacco products will become ordinary consumption goods and thus the number of young people who take up smoking in order to "be somebody" will decrease.

This problem of creating a trendy stylish image of cigarettes are hurting many people by recruiting new young smokers from all around the world, winning over sales due to the false image and then addiction. Third world countries are hurt the most by this unethical way of advertising because they don’t have money for this extra expense that they now need due to addiction. Critics claim that sophisticated promotions in a unsophisticated societies entice people who cannot afford the necessities of life to spend money on luxury- and a dangerous one at that. Every cigarette manufacturer is in the image business, and tobacco companies say their promotional slant is both reasonable and common. They point out that in the Third World a lot of people cannot understand what is written in the ads anyway, so the ads zero in on the more understandable visual image. Due to actions such as this and the negative effect it has on people economically and physically, this is a good example of how the tobacco industry is unethical.