Advertising Is A Kind Of Communication

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

During the era after World War 2 ended and before the Cold War began, advertising started to become increasingly popular. Companies would use ads to persuade the consumer into buying various goods or services that were being advertised. These propaganda agencies used a “you should buy it to fix your problem” mentality. The ads in today’s society target certain age groups with a variety of aspects that might interest them into buying a product because they, the consumer, want to fit in and be a part of something.

As societies advance deeper into technology, so do the corporation and businesses that we as consumers support. The means of advertisement has changed significantly over the decades. For example before the television sets or radios were invented, general advertisement was commuted by word of mouth from shopkeepers, and posters, to the general populous. After the radio was invented, businesses could pay a fee to be promoted by local broadcasters over a larger radius than, word to mouth advertising would. Through the centuries many methods of advertising have spawned, however the most effective form of advertisement are televised commercials. Thanks to the use of television, companies and businesses have the ability to create intrapersonal commercials

In today's world, advertisements have become a huge part of our everyday lives. Advertisements are considered persuasive, powerful, and manipulative tools that many businesses use to persuade consumers into buying or using their products or services. So, it's no surprise that no matter where we look, we see them everywhere; newspaper, magazines, billboards, buses, online, television, and etc. It seems as though the whole world is drowned in them. Similar to how writers explain their purpose through rhetoric, advertisers use the same effective techniques to persuade their consumers.

The aim of advertising commercials is to win the interest of different groups in the society. Art Markman who has a PhD and is a professor of Psychology and Marketing at the University of Texas writes in his publication “What Does Advertising Do” that the most powerful effect of advertising is to create a good feeling about a product by surrounding it with other things that consumers like (1). The commercial tries to convince the people that its consumption has been embraced

In our day to day endeavors we are exposed to a lot of different advertisement in the world around us. Some of them were interesting to even become our favorites. Advertisements are meant to influence people into buying a product or service. For an advertisement to be more effective, the advertisers attempts to learn more about their potential customers that is the audience.

companies use advertising to induce potential customers to purchase their products and services. The intro-

Anytime a business makes a commercial, its main goal is to get whatever product they are showcasing to sell. Several methods are used to attract the audience that is being targeted to purchase a product. You can explain the word advertising as a promotional strategy that is design to encourage purchase and re-purchase through brand loyalty. For this paper I am going to analyze a famous advertising campaign by Old Spice. Old Spice is a well-known company that develops men’s hygienic products such as body washes and deodorants. The company has an advertising campaign for their line of men’s body wash. The TV and Internet advertising campaign are very appealing and humorous. These advertise are designed to get the products noticed in marketplace.

Did you know that 81% of people skip commercials? Or that 44% of direct mail is never even opened? How about the fact that 68% of the 1250 people polled by Adobe found online advertising to be "annoying" and even "creepy?" Advertising is all around us in today's society, and plays an enormous role in marketing a product. But have you ever really thought about the techniques and strategies that go into advertising? Chances are, like most others, you haven't, but the truth is that companies spend countless hours and dollars devising a way to get us to desire their product. Perhaps the biggest goldmine in advertising is to young males, specifically between the ages of 18 and 34. The evolving world of technology and the ability to evade commercials

Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.

To answer this lets look at the history and evolution of advertising. During the 1950’s Cold War, characters were built around products to create a following between viewers and brands. In the 1950’s the product was the seller being distributed mainly through TV or magazines. Today, ads are focused on community building and brand awareness. Now, advertising has two purposes selling the product and the brand.

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.

Advertising could be a technique used to attract people’s attention. Advertising may be a vital and easy to follow for firms to create themselves best known results. Most advertisements are often found in newspapers, buses, internet, magazines, signboard and on the radio, flyers, newsletters or posters. the two most positive routes of publicity are tv and magazines. This can be for the most part as a result of the thought of the populations need to listen to those classes of technologic communication. Introduction: advertising suggests that creating a factor recognized to the individuals commercially. We tend to board an era of publicity. Advertisements are supposed to push the specific interest of a certain person, caused, or the sale of merchandise. Oral publicity by far is the most ancient type of publicity is carried on by hawkers. Today, however, publicity in print, internet, and tv media is more essential and intensive sort of advertising. Perhaps, the most widespread is the combination of oral and written publicity that is found in modern television.