World Journal of Social Sciences
Vol. 3. No. 2. March 2013 Issue. Pp. 103 – 113
Affiliate Marketing: The Case of Online Content Providers in
Bangladesh
Farooq Hossan* and Issa Ahammad**
The purpose of this study is to explore the knowledge of affiliate marketing and investigate the views of content providers toward it in Bangladesh. Both primary and secondary data are used in this paper. This paper is exploratory in nature.
Affiliate marketing is an agreement between a merchant and content providers to promote merchant’s products or services at their websites against payment.
Here the task of content providers is not only to deliver the advertisement but also to persuade viewers to convert into customers. Findings from the
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Our research questions are: what are online advertising and affiliate marketing? What are the different advantages, disadvantages and compensation models of affiliate marketing? What are the responses of content providers by various characteristics of affiliate marketing in
Bangladesh?
In the context of Bangladesh, online advertising and affiliate marketing practice is new and it is developing. It offers various opportunities for the content providers and the merchants in our country. In near future, it is expected to gain more acceptability and popularity. Already some companies have started using affiliate marketing in
Bangladesh. So, this is the time to conduct the research on such issue to understand affiliate marketing and to disseminate the knowledge gained from findings. The research findings are different from previous studies from the sense of uniqueness of this paper in Bangladesh. This study is conducted to (i) investigate the knowledge of affiliate marketing and (ii) find out the views of content providers toward it.
The remainder of the paper is designed in eleven sections. Section 2 presents the literature review leads to spell out the objectives of the study in section 3. Section 4 discusses the methodology. Section 5 and 6 highlight online advertising and affiliate marketing, and advantages-disadvantages of affiliate marketing. Authors put compensation model in affiliate
|Individual |Resource: Literature Review in Research: An Annotated Bibliography Grading Criteria |Wk 1 D7 |10 |
Bangladesh, a developing country, is relatively unknown in the globalized world and is often confused with its dominant neighbor, India. The country as we see it now did not exist even 50 years ago.
References to various other studies are made in the literature review, according to Parahoo (2006) describing other people's studies indicates that the researcher has made clear a link between previous knowledge which informs the reader of the background of the study. Benton & Cormack (2001) advocates the literature review should start with an introduction which should contain some reference to the sources discussed as well as an indication of the amount of previous work published. The reader fe
Analyze and critically appraise evidence-based literature to support the solution to the identified problem. A minimum of (5) articles must be identified. This may include guidelines from the National Guideline Clearinghouse, Joanna Briggs Institute, or a review from the Cochrane Database of Systematic Review.
· The results of the study, the interpretation of the data by the authors and any conclusions they include at the end of the article.
A. the literature review provided articles that were relevant and a number of relevant studies and theories were described throughout the study.
In the literature review, process and develop a conceptual framework of the issue or problem that is being researched. This section should present a comprehensive review of the historical and current literature on the topic. The literature review should:
1. a summary of the research support - why did the author(s) do this study? What are
o Review of related literature: In what ways does the literature review support the need for this study?
The discussion briefly describes the results, but it failed to restate the purpose of the study. It discusses the results with many new citations that had not been provided in the introduction. It discussed future research implications but not in great detail. One of the greater strengths of the discussion was that it discussed multiple implications for professionals to consider. Additionally, the limitations and strengths of the study were discussed in detail.
There is an exact explication to the original study and backed by a uniform structure, while every component may not be applicable in all circumstances (in sequential order) – Title Page, Abstract, Introduction, Literature Review, Methodology, Results, Discussion, Conclusion, References, Appendices. Over the time, people have modified their use; the general
The sources for this literature review were selected from various electronic databases that were given access to CSU Stanislaus students. The main key words used during
A review of the literature provides more detailed information on the chosen topic. Its purpose is to give the researcher knowledge that will form the foundation for his or her study and therefore, the information must be related to the topic. Not only does it provide basic information on the variables in the topic but also covers various relatable studies conducted in the past; how, where they were conducted, and the conclusions that the researcher(s) came to. Literature can be obtained from a wide variety of sources; newspapers, journals, databases, books, encyclopedias, digital sources, and much more. Information obtained in this section helps the researcher understand the magnitude of the problem defined in the first stage, recognize any consequences and gaps that other researchers may have not filled, and identify potential strategies to combat the problem. It serves as a secondary source of information. Based on
Bangladesh has got a population of around 150 million (2011) with a life expectancy at birth of around 63 years, and an adult literacy rate of 47.5%. The recent Human Development
Literature review of the important aspects of study has been divided under the following heading and sub-headings which are stated in this chapter.