Aflac

First of all, the commercial has accomplished successfully of building its ethos (credibility). The ad is made by ASPCA (American Society for the Prevention of Cruelty to Animals), a non-profit organization that receives monthly donations for saving animals from being abused or ignored. (Wikipedia) From ASPCA’s website, you can find its organizational structures, annual financial statements, policies and positions, etc. It provides a transparent way to process and broadcast organization resources. By doing this, for a person who is trying to donate, he/she can make sure the money is spent for a good reason.

Capital One uses IT through its information-based strategy (IBS) to “record, organize, and analyze data on the characteristics and behaviors of their customers,” as stated by CEO Richard Fairbank. Their philosophy was to exploit information by constructing scientific models that could be used to both assess the creditworthiness of potential cardholders through FICO scoring, and to customize product offerings for existing ones. This was done through data mining, sorting, customizing offers and marketing campaigns, and then analyzing this data to see what campaigns worked – for what reason and what

Geico Insurance Company is known for using humorous and absurd mascots as a main selling point in their advertisements. Mascots that Geico has used in the past include the infamous Geico gecko, with the mysterious accent and the Geico caveman who seemed to be a jack-of-all-trades. Geico has recently taken a new approach to advertising their insurance. Authors of Geico commercials have recently introduced their newest mascot, Mike McGlone, a well-known actor, to play the role of pompous reporter. Through the use of their new character, Geico is able to able to reach their target audience of anyone that is uninsured by Geico. Geicos new technique of advertising is based on a heavy use of the pathos appeal to play on the audience’s emotions while using lesser amounts of ethical and logical appeals. This new strategy has proven to be a very effective method of marketing.

The American Association of Retired Persons (AARP) is a nonprofit, nonpartisan, and social welfare organization that makes sure elders are properly cared for. The organization was founded in 1958 by Dr. Ethel Percy Andus. Before it became AARP, it was called National Retired Teachers Association (NRTA). Dr. Andus started this organization to promote productive aging and retired teachers healthcare. This organization consist of three principles: to promote independence, dignity, and purpose for older persons, to enhance the quality of life for older persons, and to encourage older people "to serve, not to be served".

In the world today, media is one of the major ways that companies and businesses sell or inform the society about their products. Television specifically uses commercials to get the attention of their audience by using language, sound, visuals, and persuasive strategies. The commercial, “A Boy and His Dog Duck,” was created by the company IAMS. This commercial is meant to persuade their target audience into buying IAMS food for not only one stage of their animal’s life, but for all stages of its life. The commercial that IAMS created, is quite effective for middle-class new mothers wanting their children to have a long-term companion.

The American Association of Retired Persons is a powerful special interest group that protects the interests of retirees across the US by lobbying politicians to pass legislation in the organization’s favor. Inside you will find detailed information outlining AARP’s mission, purpose, and scope.

The American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) are two groups that merged in 1955 to become one of the largest labor unions in the United States (Houghton Mifflin Company, 2005). Furthermore, AFL-CIO is an umbrella federation of the United States unions with 56 unions representing millions of working men and women (About AFL-CIO, 2015). It insures that all workers receive the proper rewards for their work (About AFL-CIO, 2015). AFL-CIO works hard to make the voices of working people heard in the White House, in the states capitol across the country, Capitol Hill, and in corporate boardrooms (About AFL-CIO, 2015).

WellPoint Company is an independent licensee of the Blue Cross and Blue Shield Association (BCBSA) and the association of independent health benefit plans. WellPoint is headquartered in Indianapolis, Indiana and employs 48,200 people (Market Line, 2014). WellPoint’s total revenue was $71,023.5 million in 2013, operating profit was $4,588.2 million and net profit was $2,489.7 million. According to the Market Line (2014) research analysis, WellPoint’s strength is having a broad membership via affiliate medical plans and individual subsidiary plans. Through WellPoint’s deal making legacy in merger and acquisitions and has the potential to increase its portfolio and attract new markets.

Anthem Blue Cross and Blue Shield focus on helping members get healthy and stay healthy. They serve you in the best way they can, each year they look closely at the medical care and programs that is best for you. They measure their quality and safety. The process of figuring out how to improve your care is called Quality Improvement programs. Anthem cares about the member’s satisfaction with their medical care, delivery of care, their doctors, health plan and service they deliver. https:\www.anthem.com

Amazon.com spends a substantial amount on Web advertising and marketing. The firm spent over $340,000 for the first half of the 1996 and ranked 34th in Web ad spending. Since then, however, these expenses have gone up significantly. Also, the firm invested much on their warehouse and state-of-the-art distribution center in New Castle, Delaware. Amazon.com turned its inventory 150 times a year. This make the firm have a lower cost structure than physical stores. Their marketing and operation cost kept the firm a deficit. By August 1996, sales were growing at 34 percent a month. The firm posted revenues of $147.8 million for 1997, an 838 percent increase over the previous year. However, the net loss for fiscal 1997 was 27.6 million, compared to a net loss in fiscal 1996 of $5.6 million. The firm claims to have exceeded expectations and has made its business plan more aggressive.

Ally Bank is the subsidiary of Ally Financial Inc., which is a different type of bank, unlike traditional banks, All Bank does not have a lot of branches and ATMs, and it just has only two offices. Ally Financial Inc. was mainly used for General Motor vehicle purchases as a independent department of General Motors Acceptance Corporation (GMAC). In 2009, GMAC renamed Ally Bank, Ally Financial offer financial services for insurance and purchases for automotive department, while Ally bank provide the highest-level service to customers at the lowest cost. So this cooperation make the Ally bank become the best one in their industry.

Imagine a store that never advertises, has no signs in its aisles, doesn’t bag what you purchase, and charges you a fee just to walk in the door; Costco Wholesale is that shop. The purpose of this report is to illustrate how Costco as a multinational corporation strategically manages its marketing operation across global markets. For research purpose, this report will be focused on Costco wholesale in Japan and USA.

Since cultures change from region to region, one can see that it would be virtually impossible for a firm competing on a global scale to have one product which hails all markets and appeals to everyone’s preferences. Therefore, Heinz does not have one product that it must mold to different rules and regulations in order to sell it to different markets.

They have succeeded in focusing on the brand image, customer retention and adding social and ethical benefits to every bottle they sell (Coca-Cola.com, 2014). “In advertising, everything depends on strategy applied on the market, which is adjusted to the positioning” (Moraru, 2010).

Dixon is raising debt capital by issuing long3 and short term bonds; an interest rate of