In the case of Air Asia strategic management, describe a strategy that made by CEO of Air Asia. And analyze how Air Asia becomes winning the award of the airline. According to the following vision: “To be the largest low cost airline in Asia and serving the three billion people who are currently under served with poor connectivity and high fared”. As you can see, the vision statement,it is about wanting to be the largest low-cost airline company in Asia and delivering low fares and concern about
1. Air Asia Background Air Asia is a World’s Best Low Cost Airline. It had been established since 2001 with only two aircraft. The company started with a debt of USD11 million (MYR 40 million). Starting from year 2001, Tony Fernandes served as Chief Executive Officer. Nowadays, Air Asia has strengthened its position in the market and it manages to be a great competitor in the airlines industry. Recently, they have won the World’s Best Low Cost Provider and Asia’s Best Low Cost Airline for seventh
Feasibility study of setting up a budget airline in Hong Kong (Success factors of setting up a budget airline in Hong Kong) Prepared for Final year project Coventry University & SCOPE, City University of Hong Kong Presented by Steven 52657161 February 13, 2012 Table of Contents 1. Introduction…………………………………………...P.1 2. Background/ Problem Statement…………………..P.1- 3 3. Literature Review…………………………………P
The five generic competitive strategies which one to employ -Air Asia- INTRODUCTION There are several basic approaches to competing successfully and gaining a competitive advantage over rivals, but they all involve delivering more value to the customer that rivals or delivering value more efficiently than rivals. Competitive strategy relates to all the different strategies a company may do to: • Gain a competitive advantage • Retain existing market share • Capture new market share • Identify and
Applied Management Subject: Introduction to Marketing Executive Summary Since the late of last century, the business model of low cost airline represented by Southwest Airlines has been spreading all over the world, has influence and changed the framework and development of the world airline industry. This report is the analysis of the youngest airlines companies of Low Cost Carriers (LCC) Tiger
The Hong Kong Polytechnic University MSc Marketing Management MM579 International Marketing Group Project Hong Kong Airlines – Expansion to India as a Low-cost Carrier Group Members: CHAN Ho Yan Anna (12016408g) CHAN Ling Yin Minty (12016376g) CHAN Tsz Ho Will (12017495g) LAM Yiu Hang Eric (12017557g) SUN Tsz Han Candy (12024075g) Table of Content 1. Introduction 3 2. Current Marketing Mix 4 3. Current Marketing Strategy 6 4. SWOT Analysis 9 5. Expansion
Airasia Japan , Airasia Thai and other country . In addition, Airasia also is the low cost airline based on Kuala Lumpur, Malaysia. It is also the first Airline in the region to apply fully ticketless travel and unassigned seats. Task1 1.1 Assess the business mission, vision, objective, goals and core competencies on their strategic planning. Vision Airasia want try to be the largest low cost airline in Asia and serving the 3 billion people who currently underserved with poor connectivity
AIR ASIA 1. a) Air Asia’s vision: • To be established as the leading low-cost carrier in the Asian region. AirAsia’s mission: • A low cost airline carrier that offers five-star service with 95% of on-time performance. • To be able to provide affordable airfares, at the same time promoting Malaysian hospitality and the local food. • To focus on customer’s needs by stimulating demand and offers the lowest fares, comprehensive distribution channel and developing various products and services. AirAsia’s
By operational the low price principle, Air Asia Berhad aim to maximise their sales and mininize their expense. supported their locution “Now everybody will Fly” have consummated the needs for those passengers United Nations agency value more highly to fly with low price airlines particularly students, those family with lower financial gain and lower financial gain earners. Therefore, it will increase the demand of movement. Extensive of E-Commerce Air Asia Berhad has the profit for mercantilism
CHAPTER 1 INTRODUCTION Rationale of the Study The airline industry in the Philippines started in 1941 when the Philippine Airlines was founded. PAL then operated as a monopoly in domestic travel. Then other airline companies emerged in the industry (Reference: PAL History, PAL Website). The airline industry is very dynamic. It changes from time to time. An airline company closes and another one opens. The changes are very drastic making it very interesting to study about. One thing that proves this