AirAsia Case Executive Summary SMO 441 Submitted: March 8, 2011 Abi Sanni Aly Remtulla Kelsey Gamble Kendra Jocksch Nancy Moke Company background Tony Fernandes, as the Chief Executive Officer of AirAsia, decided to pursue his dream to start an airline with the following vision: “To be an airline that flies long-hauls with low fares with a corporate culture that is flexible and functional”. In January of 2002,
AirAsia Case Executive Summary SMO 441 Submitted: March 8, 2011 Abi Sanni Aly Remtulla Kelsey Gamble Kendra Jocksch Nancy Moke Company background Tony Fernandes, as the Chief Executive Officer of AirAsia, decided to pursue his dream to start an airline with the following vision: “To be an airline that flies long-hauls with low fares with a corporate culture that is flexible and functional”. In January of 2002, Tony re-launched AirAsia (previously a struggling
Airport. Air Asia has affiliate airlines namely Thai AirAsia, Indonesia AirAsia, AirAsia India, AirAsia Japan, Philippines AirAsia, AirAsia X, Thai AirAsia X, Indonesia AirAsia X. The mission of the Air Asia is to be the lowest-price airlines so that the passengers can travel via air with the highest of quality service and with the maximum comfort level so as to provide the smoothest journey possible. This report will focus on operations of AirAsia India which is one of Air Asia‘s international subsidiary
INTRODUCTION AND HISTORY AirAsia is a very successful low cost carrier. In a very short time, it became a market leader in the Asia region. The company successfully adopted cost leadership through operational efficiency and effectiveness. Using the slogan “Now Everyone Can Fly,” AirAsia positioned itself successfully in the niche LCC market. AirAsia was the creation of former music publisher Tony Fernandes. After watching a television show in a pub about easyJet successfully competing against British
AirAsia The reason I chose to research about AirAsia is because; Air Asia is a very outstanding company in airline industry and among their competitors in the low-cost career (LCC). I have learned from one of my university course called Airline Business Management that the airline industry is intensively competitive. To survive in this industry the airline business must be strong and has well strategy to overcome every high challenge in the industry. AirAsia has becoming more and more successful
Grant, Robert M. Case Studies Section : case 9, Air Asia : The world's lowest cost airline Grant, Robert M., (2010) "Case Studies Section : case 9, Air Asia : The world's lowest cost airline" from Grant, Robert M., Contemporary strategy analysis : text and cases pp.625-635, Hoboken: Wiley © Staff and students of Edinburgh Napier University are reminded that copyright subsists in this extract and the work from which it was taken. This Digital Copy has been made under the terms of a CLA licence
OUMM2103 1.0 INTRODUCTION TO AIR ASIA AirAsia 1 : The AirAsia Logo AirAsia was established in 1993 by DRB-Hicom, a Government-owned conglomerate. It started operations in 1996. Tune Air Sdn Bhd, Tony Fernandes’s company purchased this heavily indebted airline business from DRB-Hicom in 2001. AirAsia managed to become profitable and world renowned low-cost airline through visionary leadership and innovative business approach. Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International is AirAsia’s
on how TOMS executes its strategy within the constantly changing marketing environment. After viewing the video featuring TOMS Shoes, answer the following questions about the marketing environment: What trends in the marketing environment have contributed to the success of TOMS Shoes? Did TOMS Shoes first scan the marketing environment in creating its strategy, or did it create its strategy and fit the strategy to the environment? Does this matter? 3. Is TOMS ' strategy more about serving needy children
Introduction AirAsia is the airline industry started based on the low cost carrier (LCC) concept in Malaysia. The low cost concept is introduced in the year of 2001 with the belief that “Now Everyone Can Fly” by Tony Fernandes. AirAsia was first established in 1993 and began its operation on 18 November 1996. In the year 2001, Anthony Fernandes (or known as Tony Fernandes) bought the airline which is suffering a loss. It was re-established as the low cost carrier after the bought over. AirAsia’s
STRENGTHS WEAKNESSES Article taken from WSJ dated Wednesday May 02, 2012 “AirAsia Flies Better Without Flag Carrier” • largest budget carrier (Economy of scale) • Very strong management team • Very good in strategy formulation and execution (Economy of scale) • Strong brand equity - AirAsia’s brand name is well established in Asia Pacific (Learning Curve) • Cost advantage (Economy of scale) • Market share leadership- AirAsia is the low cost leader in Asia (Economy of scale) • International alliances