The Strategy Of Airasia X

AirAsia Case Executive Summary SMO 441 Submitted: March 8, 2011 Abi Sanni Aly Remtulla Kelsey Gamble Kendra Jocksch Nancy Moke Company background Tony Fernandes, as the Chief Executive Officer of AirAsia, decided to pursue his dream to start an airline with the following vision: “To be an airline that flies long-hauls with low fares with a corporate culture that is flexible and functional”. In January of 2002, Tony re-launched AirAsia (previously a struggling

on how TOMS executes its strategy within the constantly changing marketing environment. After viewing the video featuring TOMS Shoes, answer the following questions about the marketing environment: What trends in the marketing environment have contributed to the success of TOMS Shoes? Did TOMS Shoes first scan the marketing environment in creating its strategy, or did it create its strategy and fit the strategy to the environment? Does this matter? 3. Is TOMS ' strategy more about serving needy children

STRENGTHS WEAKNESSES Article taken from WSJ dated Wednesday May 02, 2012 “AirAsia Flies Better Without Flag Carrier” • largest budget carrier (Economy of scale) • Very strong management team • Very good in strategy formulation and execution (Economy of scale) • Strong brand equity - AirAsia’s brand name is well established in Asia Pacific (Learning Curve) • Cost advantage (Economy of scale) • Market share leadership- AirAsia is the low cost leader in Asia (Economy of scale) • International alliances

Introduction One of the most exceptional and economic wonders of the post-war period is the growth in a new form, known as multinational enterprise or venture (Buckley 1976). Multinational Enterprise otherwise called a MNE, is characterized as the association which involves itself in investing resources in a foreign land. Also known as foreign direct investment (FDI), this venture maintains a value added activities in more than one nation or country other than its home country. Few of the professional

strengths are internal factor that reflect a company’s core competencies. A company can completely control, and fully utilize its strengths to gain benefits for the company. Airasia Berhad has its own strengths that enable itself to become more competitive in the airline industry. 2.1.1 Strong Connection With Outsiders Airasia Berhad has a very strong and cooperative management team. The company acquires executive management members team with different background from different industries’ professionals

Soo Kyung Song MKT 102: G Feb. 2, 2016 AirAsia: The Sky’s the Limit According to Principles of Marketing, marketing environment consists of microenvironment and macroenvironment factors (Kotler and Armstrong 90). On one hand, microenvironment states that a successful marketing requires building relationships with other company departments, suppliers, marketing intermediaries, competitors, various public, and customers. On the other hand, macroenvironment states that there are several

The five generic competitive strategies which one to employ -Air Asia- INTRODUCTION There are several basic approaches to competing successfully and gaining a competitive advantage over rivals, but they all involve delivering more value to the customer that rivals or delivering value more efficiently than rivals. Competitive strategy relates to all the different strategies a company may do to: • Gain a competitive advantage • Retain existing market share • Capture new market share • Identify and

Introduction 2.0 Importance of e-Commerce and m-Commerce 3.0 Corporate Appraisal 4.0 Competitive Advantages 5.0 m–Commerce 5.1 Differences of m-Commerce & e-Commerce 6.0 Recommendations 6.1 Benefit of Microsoft Vista and m-Commerce to AirAsia 6.2 Benefit of Microsoft Vista and m-Commerce to Customers 7.0 Conclusions APPENDIX REFERENCES 1.0 Introduction Purcel and Toland (2004, 241) said “Internet and Communication Technology offer the opportunity to reduce the barriers of distance

1. Abstract This report consists of an internal and external analysis of AirAsia using various methods including a PEST, Organization analysis, SWOT analysis and Porter’s 5 forces model. The main outcomes of the report are: 1.1 Conclusions reached: 1.2 Recommendations reached: 2. Introduction The company chosen for this report was AirAsia. The assignment required that: • A management report of 3,500 to 4,000 words is written on an organization. The report should describe, analyze and assess the impact

STRATEGIC ANALYSIS OF AIRASIA THE BEST LOW-COST CARRIER AIRLINES IN THE WORLD ASSIGNMENT FOR MICROECONOMICS FACULTY OF ECONOMICS AND BUSINESS NATIONAL UNIVERSITY OF MALAYSIA BY: IWAN BUDHIARTA P-46048 MALAYSIA – 2009 I. INTRODUCTION 1 A low-cost carrier (also known as a no-frills or discount carrier) is an airline that offers low fares but eliminates all “non-essential” services. The typical low-cost carrier business model is based on: – – – a single passenger class a