Stamford Plaza Essay

Part of Principal Hayley Hotels, or PH Hotels, it is one of the group’s iconic landmark city centre hotels across the UK.

Study indicates that satisfaction basically consists of cognitive and affective variables. Cognitive measures include disconfirmation and expectations (Oliver,1980), also perceived performance (Tse and Wilton, 1998). Other measures include equity and performance (Oliver and DeSarbo,1988), “fairness” (Oliver and Swan,1989), expectancy disconfirmation (Oliver and Burke, 1999), need fulfilment (Oliver, 1995), and price acceptance or desire to pay (Huber et al., 2000). This measurement can lead to the discovery of affective variables by trying to improve satisfaction. There are two affective variables that Westbrook (1987) found. One is positive affect the other is negative affect. He stated that both positive and negative affect are linked to post-purchased word of mouth. Thus, this makes that there’s a relationship between quality and customer

Premier Inn is the name of a British Budget Hotel chain running the largest hotel brand in the United Kingdom. Hotel chain is running 690 hotels with more than 50,000 rooms built in different countries. The hotel chain listed in London Stock Exchange in 1987 with brand name of “Whitebread” and started trading of its services under the chain of “Travel Inn” in order to compete with travellodges. Business operation of Premier Inn is not only limited to city centers but also covering suburbs and airports locations Hotel chain is following the expansion and acquisition policies since the time of its inception and acquired hotel chain named as Premier Lodge in 2004 (Whitebread, 2013). This acquisition increased the number of hotels and the profit as well. Premier Lodge was running with 141 hotels and contributed 70% of the total profit of “Whitebread”. Target market of the hotel chain is not only the leisure visitors and families but also the world business class seeking countless business and travel facilities. Award winning business services, comfortable sleep on king size beds and delicious breakfast are further adding value for the hotel chain while elevating the status of Premier Inn to be the first choice of families and business class to take their stay decisions at Premier Inn. The ambitious and high paced profitable progress of the Hotel chain is opening new ways of expansion and development. The hotel chain is therefore, planning to increase around 45% i.e. 75,000 rooms

Showcasing a uniquely convenient location in Lucknow, India's vibrant Vibhuti Khand business district, our brand new hotel will provide you with everything you require for a distinctive experience. Settle into your impeccably appointed hotel room or suite, which offers a variety of four-star amenities like luxurious bedding, a flat-screen TV, an elegant marble bathroom, and an ergonomic workspace. Keep fit and focused during your time in India at our fitness centre, savour delectable international fare at Kava, our hotel restaurant, OR unwind with a craft cocktail at our stylish on-site bar. With over 10,000 square feet of cutting-edge event space, our hotel can set the stage for a successful wedding or business meeting. And thanks to our perfect placement, you can benefit from simple access to IIM Lucknow, Lucknow-Charbagh railway station, and more. Create unforgettable memories at the Fairfield by Marriott Lucknow.

Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer’s expectation. Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage and improve their

The research paper aim to evaluate a business report for Ashford International Hotel’s Food and Beverage department so is to help them enhance their services for their customers. The report intents to highlight the target market of the hotel and detailed marketing mix and audit on the basis of Macro and Micro analysis to formulate appropriate marketing strategy for the hotel. It concludes on a set of recommendations for Ashford International to help them overlook several options that would further help them increase their services.Ashford International Hotel is a UK based modern hotel nearby Ashford International train station with magnificent location that attract tourist and nearby town people towards the Ashford for tourism purposes. The

Customer satisfaction is determined by whether the total shopping experience has met or exceeded the expectation. Customer satisfaction towards the marketing mix of the retailer is important because it costs the average retailer four times to get a new customer into store as it does to retain the customer. Retailer has to provide the customer with good quality products and customer services. The services ranges from ease of shopping, ease of transactions and post purchase

the highest grade you can have for that particular assignment is a “B”. You will get an “F” if

The benefits of supplying quality customer service are well documented for creating value for the business. Customer service leads to profitability and brand reputation (Armistead and Clark, 1992); Quality customer service leads to higher levels of competitiveness (Chan et al. 2005); Quality customer service reduces costs and boosts profitability (Crosby, 1980); and quality customer service increases customer retention and improves brand image (Stamatis, 1996).

The customer satisfaction is not only influenced by service quality perceptions but also by personal preferences, situational factors and price (Aldridg & Rowley, 1998; Patterson &

Customer satisfaction can be experienced in a variety of situations and connected to both goods and services. It is a highly personal assessment that is greatly affected by customer expectations. Satisfaction also is based on the customer’s experience of both contacts with the organization and personal outcomes.

In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.

Barber, N & Goodman Jr., R 2011, ‘A strategic approach to managing customer service quality’, Journal of Service Science, vol. 4, iss. 2, pp. 17-32.

Customer satisfaction is to meet customers’ expectation according to measuring of products or services’ value and it provides a chance for company owners or marketers to ensure what customers want and what they can improve.

In today’s competitive world, Service Quality is becoming one of the most strategic tools in measuring customer satisfaction. (Gustafsson, Johnson and Roos, 2005). To create high level of satisfaction and to develop a strong relationship with customers, customer satisfaction is very important (Deng et al., 2009). Due to these reasons, the companies consider customer satisfaction as very important element while devising their core strategies.