Al Ain Dairy

When examining competitive advantage, it is also important to consider the market and take into account the existing competition against larger firms.

Managers generally consider the rivalry among competitors as a major source for deriving strategy. As explained by the Michael Porter it is a narrow view of competition. A set of other parameters should be evaluated, mentioned in article as five competitive forces, along with industry

Competitive analysis main objective is to research, analyze, and compare the competition in relation to the company. Analytical tools used for competitive analysis include the five forces framework, value net, driving forces, strategic groups, competitor analysis, and key success factors are analytical tools. The competitive analysis will enable the trucking company to understand more about the industry and the competition, to be able to develop a competitive strategy that will give the company a competitive advantage by taking into account the actions and responses of the competitions (Thompson, Peteraf, Gamble & Strickland, 2016).

Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market.

Although there is a high potential for A.1 to lose its market share to competitors, their product is distinct in its flavour, name and packaging. A.1’s market tests

An understanding of a competitor’s position can be a key for a business to determine where funding and resources should be allotted to create new products or services.

kosher dairy products must come from a kosher animal. For example, donkeys are not considered kosher, therefore donkey milk is non kosher. Dairy products also may not contain non-kosher additives, and they may not include meat products or derivatives (for example, many types of cheese are manufactured with animal fats). Also, a number of pre-processed foods contain small portions of milk products, such as whey. According to food product regulations, such tiny additives do not have to be declared on the packaging but the product may be considered non-kosher.

Competition being one of the major issues that often must be addressed in the business world, it is important for a firm to learn on ways to reduce the impact of the competition. Competition is definitely an important factor in helping a business

To remain competitive a company must consider who their biggest competitors are while considering its own size and position in the industry. The company should develop a strategic advantage over their competitors’

 In general, manager’s look at competition has been too narrow. There is a broad set of competitors that need to be looked at, which are described in “The Five Competitive Forces That Shape Strategy” by Michael E. Porter. The model explains that there are several other forces in the competition for profits that the strategist should be aware of when forming a stagey. Those forces determine the profitability of the industry and are the most important to look at when you are forming a strategy. These five forces are are the “industry structure” model which contain: New Entrants, Suppliers, Buyers, Substitutes, and Existing Competitors.

Basically, branding is a philosophical expression of the human condition. It is about belonging/attachment. Belonging to a tribe, to a religion, to a family and to a product. The Branding establishes a sense of attachment. It has this function for both the people who are part of the same group and also for the people who don’t belong. The origins of branding are basically related to the nature of the human condition. A tribe is a brand—religion is a brand. When it shows itself in a modern, fashionable form, you are expected statingbranding that began in the 19th century. It was basically affiliation with fast-moving consumer goods. But that is a distortion of what branding is. That type of branding is a manifestation of differentiation. It’s a differentiation of onefast-moving consumer product from another. Brands are a direct consequence of the strategy of market segmentation and differentiation.

From the professional perspective, to build corporate brand building is to build CI (Corporate Identity) including mind identity, behavior identity and visual identity.

 Dairy mother has a market share of about 33% in the branded sector in West Bengal where she sells 3.4 lakhs litre of milk per day on average and undertakes its marketing operations with about 51 distributors and 600 retailers Kolkata itself. It has a huge advantage over its competitors because it is the only player when it comes to the sale of milk in bulk token. Before the entry of competitors like Amul, selling bulk milk from their mothers milk booths was about 35% of total sales in the branded segment, where Mother Dairy was the only player on the market. However, for five years, sales are declining steadily, and now it is just 8-9%.

Competitive analysis is an important part of your business plan, there are a lot of different alternatives in the market, costumers usually look for different sets of values to focus on, benefit levels and what does the item include when they are choosing where to buy the product from. Even though costumers usually choose similar products to those alternatives, and that’s where competition is created.

Here students are recommended to download a map of the UAE and neighboring GCC areas and consider logistics options keeping in mind restrictions like expiry dates