Alignment of HRM and Business Strategies 1
Introduction
Marriott is a universal chain of hotels that is designed to meet various needs and accommodations. The company was founded in 1927, by J. Williard and Alice S. Marriott.
Their son, Bill Marriott, Jr. invested many years in developing and nurturing the business into one of today’s Fortune 500 companies. The company has a variety of businesses such as the Residence Inn, Fairfield Inn, Courtyard by Marriott and Marriott Vacation Club International. The common denominator is that for each of these accommodations there is a clear and concise vision.
Propose how you would ensure the HR strategy is in alignment with the business strategy. The success for any
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This position is crucial for the success of the company, because the potential candidates may be future leaders.
Analyze how the selected company can establish HRM strategies to improve competitive advantages. According to Bill Conaty who has many years of human resource direction with General Electric, believes that “gaining a decided advantage over the competition starts with attracting the right talent to the organization. He also stated that companies must “invest in executive talent development, assessment, and retention because they’re just as critical to business performance (Noe, Hollenbeck, Gerhart & Wright, 2011). In order to evaluate talented employees, it is significant to have professional development workshops to ensure that all staff is on the same page and have a clear vision of the expectations of the company. Performance appraisals are used to determine if employees have showed exemplary performance and if one should be considered for future management roles. Retention
3 rates gives employees a since of belonging as well as security. Especially in today’s job market, it will attract talented candidates.
Propose three (3) ways that the company can increase diversity.
Diversity in the workplace is valuable when captivating a variety of employees and customers. This helps individuals to have someone they can relate to. It also opens up a variety of views
Diversity is vital in today's workplace. Having a diverse workforce opens up a wealth of possibilities and helps to encourage creativity and innovation.
Bethesda, Maryland is the headquarters of Marriott International Incorporate. This unique organization transpired from a root beer stand in 1927 into a world-renowned hospitality hotel chain in 1957. Information provided will focus on the evolution of the root beer stand into the Marriott International Incorporate vast hospitality empire. Today, the Marriott hospitality industry has 5,756 hotels with 30 brands in 118 countries with 1.1 million rooms. Additionally, the Marriott generated $14 billion in revenue during 2016 and had over 85 million combined loyalty members between the Marriott and Starwood Preferred Guest reward programs. Furthermore, Marriott partnered with Universal Music Group to bring their rewards member’s additional
Diversity is very important on a workplace because it create a respectful environment, reduce conflict, help business reputations, and avoid legal issues. This accepting and managing of these cultural differences has over the years become an important factor of organizational success.
Marriott’s flagship brand continues to target customers needing fine restaurants, meeting rooms, athletic facilities, and other upscale amenities. But Marriott added seven additional brands according to its view on market segments — Courtyard by Marriott, Fairfield Inn, Residence Inn, TownePlace Suites, SpringHill Suites,
Manage rather than own hotel assets In 1987, Marriott developed more than $1 billion worth of hotel properties, making it one of the 10 largest commercial real estate developers in the United States. With a fully integrated development process, Marriott identified markets, created development plans, designed projects, and evaluated potential profitability. After development, the company sold the hotel assets to limited partners while retaining operating control as the general partner under a long-term management contract. Management fees typically equaled 3% of revenues plus 20% of the profits before
* Watch the video titled “Diversity’s real power” (2 min 6 s) from Management Tips with Todd Dewett, located at http://www.lynda.com/Business-Business-Skills-tutorials/Diversitys-real-power/126132/174433-4.html?org=strayer.edu. Investigate two to three (2-3) reasons why diversity is important to an organization’s
Marriott is renowned for its elegant and comfortable hotels and resorts. The company caters to a targeted customer base, ranging from the frequent corporate business traveler to the family enjoying their occasional weekend get-away. Marriott has continued its rise in the lodging, contract services, and restaurant industries. The company continuously strives to meet the needs and wants of its customers while strategically maneuvering the rigors of today’s competitive and ever-evolving market of glamorous destinations and convenient services. In order to remain relevant in a highly-competitive environment, Marriott must strike that successful balance of minimizing costs, and gaining and effectively
By 1980, more than 23,000 rooms were offered through 55 hotels and resorts located primarily in the U.S. Approximately 70% of company-operated rooms were owned by outside investors and managed by Marriott under agreements averaging 70 years in length. These management agreements contributed approximately $40 million to operating profits in 1979—profits that tended to rise with inflation. Contract Food Service (32% of sales)—Marriott operated almost 300 contract food units, providing a wide range of food service capabilities to a variety of clients. It was the world 's leading supplier of catering services to airlines, with 62 flight kitchens serving domestic and international air travelers. The Food Service Management Division also managed restaurants, cafeterias, conference centers and other facilities for over 200 clients, including business, health care, and educational institutions. Restaurants (25% of sales)—Marriott 's Restaurant Group consisted of 476 company-owned units offering a variety of popularly priced food in 46 states. Roy Rogers fast food restaurants and Big Boy coffee shops accounted for 92% of the total units. Theme Parks and Cruise Ships (8% of sales)—The two Great America theme parks, located in Gurnee, Illinois, between Chicago and, Milwaukee, and in Santa Clara, California, were opened in 1976. Both parks combined a wide variety of thrill and
Since its foundation in 1927 Marriott Corporation grew into one of the leading lodging and food services in the US. With three major business lines: lodging, contract services and related business, Marriott has the intention to remain a premier growth company. To achieve this goal the corporation’s strategy is to develop aggressively appropriate opportunities within their business lines. Marriott would like to be the preferred employer, the preferred provider and the most profitable company in each of the operating areas. The financial strategy includes four key elements:
Hilton Hotel is founded by Conrad Hilton, they started their operation since 1919 and since then, they become one of the well-respected premier hospitality organizations with diverse employees worldwide. Currently, they have more than 4,600 owned and franchised hotels and resort chain in 100 countries. It has more than 200,000 rooms to accommodate guests from different parts of the world. It has more than 400,000 employees and team members to answers the needs of their guests (Hiltonhotelworldwide.com, 2016). In most of their branches their organizational structure is simple, with managers and supervisors from a different department, including admin, marketing, finance, human resource, concierge, food and beverages, housekeeping and etc.
“Companies need to reach deep, almost down to entry level, for talented women and minorities who can rise to leadership positions. Early identification and development of talent is crucial,” says Dr. Greer. “Also, identifying skilled mentors and fully utilizing their talents should be a priority. Mentoring has great importance in terms of succession.”
Competitive corporate environment it is important that companies pay attention to their employees’ abilities to perform their duties. What is actually important is for companies to continuously study not only how they can perform well for the customers but they also have to address the issue on how they can maintain a highly effective staff. To achieve this they should have strategies in place to measure their employees’ skills, knowledge, and attitude. This will assist in better planning strategies needed to have an effective retention program in place to measure the learning and growth perspective.
More firms’ business strategy can be better realized using the integrative model of HRM. Both employees and firms’ aspirations can be met if the right strategy is used. . HR professionals must be well trained to implement this strategy.
The report focused particularly on the following hotel chain Hilton Worldwide. Hilton legacy began in 1925, it was founded by Conrad N. Hilton. The first hotel was built in Texas and had 40 rooms; today Hilton is one of the most respected brands in the world. The company owns, manages or franchises a hotel group of some of the most famous and highly regarded hospitality brands worldwide, including Hilton, Conrad Hotels & Resorts, Double Tree by Hilton, Embassy Suites Hotels, Hampton, Hilton Grant Vacations, Homewood Suites by Hilton and the Waldorf Astoria Hotels & Resorts. With 4000 hotels and 650,000 rooms in 90 countries Hilton Worldwide is one of the world’s leading hotel. (Hilton Worldwide, 2013)
Marriott International within their respective market segments are one of the largest hotel groups globally.