preview

All Star Dogs: A Brief History Of Pet Fashion

Good Essays

Over $60 billion. We all know the figure. It’s the amount of money Americans are projected to spend on their pets this year. Food, toys, veterinary care, grooming supplies. The list of what owners buy for their best friends goes on.
A growing share of the more than $60 billion people are spending on their pets is on pet fashion. Pretty much anything a human can wear, a pet can now wear. There are pet T-shirts, sweaters, footwear, parkas, holiday costumes and even sunglasses. Today’s pets are as stylish as ever.
All Star Dogs is an industry leader in officially licensed pet apparel and accessories. According to the company’s vice president of sales, Elan Ovadia, pet fashion is a way for the “human-pet bond to be extended.”
“Effectively, when …show more content…

“More and more, pets are becoming parts of our family. Owners want to reflect their own style, their personal taste in the pet they care about.”
History of Pet Fashion
While expressing oneself through pet fashion might be today’s growing trend, it is certainly not new.
Collars, which can be seen as the human equivalent of a necklace, can be dated back to at least the Egyptian times now that lavish collars have been unearthed from tombs. Then, collars signified ownership and wealth.
Small dogs being dressed in clothing goes as far back as 520 A.D., according to the website Pet Pavilion. Then, the British used clothing as a way to keep dogs warm and protect canines that were in battle. Royals also adorned their pets in jewels and fancy coats to signify their wealth.
It wasn’t until the 19th century that clothing for animals became a profitable manufacturing industry, according to Pet Pavilion. Soon, there were canine couture boutiques popping up around Paris. Little by little, the pet fashion industry grew into what know …show more content…

“That’s really the basis of where we put the line toward. The directions that we change or new styles we come up with is all based on what’s in high fashion for men and women.”
Harper and Hugo do the same when designing their contemporary pieces
“We take inspiration from seasonal fashion trends and the creative world around us. (We’re) constantly designing and updating our collection to compliment you and your dog’s look,” the Harper and Hugo website says.
According to Eisner-Levine, Canada Pooch is also influenced by the human fashion world. In fact, Eisner-Levine said that because flannel is big in the human market, store owners can expect to see more flannel within the pet fashion industry.
Eisner-Levine says that pet fashion is so similar to human fashion that some of her customers have admitted to trying on and borrowing their pets’ Canada Pooch scarves. The scarf, which is new, is an infinity scarf that comes in maroon and salt and pepper.
Some companies have a foot in both the human and pet fashion door. Rubie’s Costume Company is the world’s largest designer, manufacturer and distributor of Halloween costumes and accessories for humans. However, they also now have an entire selection of pet

Get Access