Over $60 billion. We all know the figure. It’s the amount of money Americans are projected to spend on their pets this year. Food, toys, veterinary care, grooming supplies. The list of what owners buy for their best friends goes on.
A growing share of the more than $60 billion people are spending on their pets is on pet fashion. Pretty much anything a human can wear, a pet can now wear. There are pet T-shirts, sweaters, footwear, parkas, holiday costumes and even sunglasses. Today’s pets are as stylish as ever.
All Star Dogs is an industry leader in officially licensed pet apparel and accessories. According to the company’s vice president of sales, Elan Ovadia, pet fashion is a way for the “human-pet bond to be extended.”
“Effectively, when
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“More and more, pets are becoming parts of our family. Owners want to reflect their own style, their personal taste in the pet they care about.”
History of Pet Fashion
While expressing oneself through pet fashion might be today’s growing trend, it is certainly not new.
Collars, which can be seen as the human equivalent of a necklace, can be dated back to at least the Egyptian times now that lavish collars have been unearthed from tombs. Then, collars signified ownership and wealth.
Small dogs being dressed in clothing goes as far back as 520 A.D., according to the website Pet Pavilion. Then, the British used clothing as a way to keep dogs warm and protect canines that were in battle. Royals also adorned their pets in jewels and fancy coats to signify their wealth.
It wasn’t until the 19th century that clothing for animals became a profitable manufacturing industry, according to Pet Pavilion. Soon, there were canine couture boutiques popping up around Paris. Little by little, the pet fashion industry grew into what know
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“That’s really the basis of where we put the line toward. The directions that we change or new styles we come up with is all based on what’s in high fashion for men and women.”
Harper and Hugo do the same when designing their contemporary pieces
“We take inspiration from seasonal fashion trends and the creative world around us. (We’re) constantly designing and updating our collection to compliment you and your dog’s look,” the Harper and Hugo website says.
According to Eisner-Levine, Canada Pooch is also influenced by the human fashion world. In fact, Eisner-Levine said that because flannel is big in the human market, store owners can expect to see more flannel within the pet fashion industry.
Eisner-Levine says that pet fashion is so similar to human fashion that some of her customers have admitted to trying on and borrowing their pets’ Canada Pooch scarves. The scarf, which is new, is an infinity scarf that comes in maroon and salt and pepper.
Some companies have a foot in both the human and pet fashion door. Rubie’s Costume Company is the world’s largest designer, manufacturer and distributor of Halloween costumes and accessories for humans. However, they also now have an entire selection of pet
PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have
Clothing has existed for many centuries and has evolved over time. At one time, clothes were made very simple; over time the stages of developing clothes has drastically changed. The design and style of clothes changed as well.
Clothing styles have always had a close connection to developments in clothing creation. The two are inextricably linked by public demand, fabric availability, and the wealth of people to afford them. Even back to the Industrial Revolution and Renaissance, when people began to have more clothing choices, one can see the relationship between what the people need or want and what the manufacturers create.
Merriam-Webster Dictionary defines a pet as “a domesticated animal kept for pleasure rather than a utility.” Dogs have been considered man's best friend for centuries. They have stood side by side through natural disasters, family tragedies, the gift of life, birthdays, and anything else that comes to mind. These furry friends do not judge people for how they look, but show love and compassion to everyone. Dogs help people cope mentally and emotionally, receive sufficient exercise, and create new friendships.
In the last 150 years clothing styles and the creation of clothing has changed drastically. From only custom-made clothing being available to the wealthy to fitted style clothing of the Renaissance period, these changes from the past have influenced clothing style and creation in today’s society. With the rise in technology advancements and influx availability, people are able to create and purchase clothing much easier and quicker than those in the past.
Petland should create an alliance with someone famous who has been known in the pet industry and market a whole new line of pet apparel, leashes, collars, toys, grooming and bathing supplies. Cesar Millan recently paired with Canadian Tire where they sell a large collection of supplies, toys, crates and food that was designed by the famous ‘dog whisperer’. This line has proven to be very
The U.S. owned-dog population is 78.2 million and it is growing steadily. With a population so large it is no surprise that the pet
There are loads of pooch partners clubs in the US that offer significantly more for both the canine sweethearts and their mutts. Here are some
Pet ownership over time has changed in various of ways. Everything did not change though such as, we still use pets for jobs, seeing eye dogs, and some people still have status symbol as a pet. In ancient times we would worship cats,
Do you feel like you just stepped into the 60’s? Probably so, fur coats were at the height of their popularity then and if you were seen wearing one you were thought of as wealthy to be able to afford this luxurious item. Come 2018, that’s not the case. Instead of a fur coat, everyone in the fashion world is gravitating towards the faux fur coat for obvious reasons. Not only are there no animals skinned to make your coat but also, the price is significantly lower. Big name designers such as Gucci and Michael Kors have stopped the use of real fur in their clothing items and it is expected that other designers will follow their lead. In the 1960’s fur coats were seen typically without
Fashion is truly the most popular mode of expression, it shows the world who one is and where one would like to be. Fashion is always changing and is worn by all different classes, cultures, and stages of life. The time period’s style is reflective of major influences like pop culture, musicians, political figures, celebrities, social issues, and other numerous possible variables. One can see how a society changes and evolves just by looking at what the people wore. In the past, there have been many different fashion trends due to historical events and cultural influences that have shaped what people wore during that time period. .
The Poodle’s adorable topknot served a practical purpose as well. Owner-hunters tied a different color ribbon around each dog’s topknot to differentiate one from another.
Wait. What? Mop? Yes, you read it right. A mop. There are dog breeds that naturally looks like a mop, and there are those that are groomed to have corded coats too. These corded coats, whether naturally or man-made, makes our adorable pet dogs even cuter (that is if you find mops cute)!
Faux furs in the fashion industry is the only moral substitute against real furs. Furs in the fashion industry, is it moral? This has been an alarming question for quite some time. In response, the creation of Faux furs has taken the industry by storm. For years, the bearing of fur in fashion was associated with wealth, luxury, and glamour. With this perception of status, comes the perception of faux furs. Associated with cheap, knock-offs of furs; identified as “a cheap imitation for the mass markets.”- (Trew, 2012).
The pet product industry is considered one of the largest expanding markets to date. It is one of the most rapidly growing markets out there and its primary focus are its pet products and supplies, which represents 5.5% of the market. This segment is projected to increase from $5.2 billion to $6.9 billion in the next five years, according to the Business Communications Company Pet Industry study. One of the reasons for this farfetched growth in pet products and supplies is the growing number of pet owners and pets. A recent survey conducted by the American Animal Hospital Association showed there were approximately 235 million households that owned pets. These households represent about 60% of all U.S. households, and 40% of these households own more than one pet, according to an American Pet Product Manufacturers Association (APPMA) study. Of these