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Amazon.Com: an E-Commerce Retailer 1

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Amazon.com: An E-Commerce Retailer I. INTRODUCTION A. EXECUTIVE SUMMARY 1. Summary statement of the problem: Amazon.com is a company that was founded by Jeff Bezos several years ago. A very educated and determined man with a vision and idea of what he wanted his company to be. In the second quarter of 2003 he realized that he would have to address some of his concerns about Amazon.com. The first being that the Internet Tax Moratorium law was going to be up for renewal, with no assurance of it being extended. Another issue at hand was that eBay and Yahoo! were starting to expand into Amazon.com’s markets. 2. Summary statement of the recommended solution: The issues that Amazon.com faces are issues that …show more content…

When the dot come bubble burst, so did Amazon.com’s stock went with it. Bezo at that time had to come up with a goal that would increase his market share and still produce a profit. Shortly after Amazon.com started investing in other online retailers, this proved to not be as profitable as he had thought. So another strategy was developed. He had decided that forming partnerships with other retailers. This idea was successful with this strategy they were running other retailer’s web sites in 2003. Amazon.com was earning a percentage of sales and a management fee for their services. Bezos also decided to cut expenses in advertising, by getting rid of the expensive television and radio ads he focused more on the e-mails and reminders to his customers. In 2002 Amazon.com produced it first operating profit. 2. Operations- Amazon.com had operations in several different aspects of their business. Their most important operation was in their product line that they offered their customers. To the normal customer they offered the book, and music and other everyday essentials. The variety of products that they offered only grew over the years. Making Amazon.com to be considered an online mall, they also learned that making use of their partnerships and affiliation agreements to help supplement its online inventory. Besides the tangible items that they sold they also offered a

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