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Amazon Mechanical Turk And Idea Storm

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Introduction
Crowdsourcing is a new tool that has gradually modified and replaced some ineffective original ways. Based on the research and development on crowdsourcing, more and more new applications appear. This paper singled out two distinctive crowdsourcing applications from numbers of emerging applications, idea generation and Microtasking. Two examples, Amazon Mechanical Turk and Idea Storm are selected in order to understand the role of these two applications in real life. Moreover, comparison of these two cases are conducted, this allows readers have more comprehensive understanding of crowdsourcing and different roles in different applications.

Innovation Topic
The word “Crowdsourcing” was first came out in June 2009, Jeef …show more content…

By completing or participating these tasks, individuals could get jobs, financial rewards, knowledge or experience.(2012)This definition will be further confirmed in following discussion on application examples.

As mentioned in many literature, crowdsourcing can be used in many approaches, such as idea generation. Creation, development and idea exchanges are very abstracted; idea generation includes the construction of ideas, innovative ideas, development process and implementation the idea into reality. There are two ways of Idea generation through crowdsourcing, idea competition and ideation with collective intelligence (Moketer Hossain). Idea competition is company asks many people to contribute new ideas for the company through crowdsourcing, company will choose the best one and reward to the person. Ideation with collective intelligence refers to ideation with continuous interactions between firms and crowds. Like Poetz and Schreier (2012) said, idea come from crowds sometimes far beyond the company can think. Also as Surowiecki (2005) mentioned, the collective efforts from a number of innovative individuals often better than rely on some experts.

Microtasking is a process that split a large task into many small tasks and publishes on the Internet. Microtasking is defined as the system that users can choose and complete small tasks with or without monetary rewards (Kittur, 2008). The birth of microtasking allows any person make

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