Introduction
Crowdsourcing is a new tool that has gradually modified and replaced some ineffective original ways. Based on the research and development on crowdsourcing, more and more new applications appear. This paper singled out two distinctive crowdsourcing applications from numbers of emerging applications, idea generation and Microtasking. Two examples, Amazon Mechanical Turk and Idea Storm are selected in order to understand the role of these two applications in real life. Moreover, comparison of these two cases are conducted, this allows readers have more comprehensive understanding of crowdsourcing and different roles in different applications.
Innovation Topic
The word “Crowdsourcing” was first came out in June 2009, Jeef
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By completing or participating these tasks, individuals could get jobs, financial rewards, knowledge or experience.(2012)This definition will be further confirmed in following discussion on application examples.
As mentioned in many literature, crowdsourcing can be used in many approaches, such as idea generation. Creation, development and idea exchanges are very abstracted; idea generation includes the construction of ideas, innovative ideas, development process and implementation the idea into reality. There are two ways of Idea generation through crowdsourcing, idea competition and ideation with collective intelligence (Moketer Hossain). Idea competition is company asks many people to contribute new ideas for the company through crowdsourcing, company will choose the best one and reward to the person. Ideation with collective intelligence refers to ideation with continuous interactions between firms and crowds. Like Poetz and Schreier (2012) said, idea come from crowds sometimes far beyond the company can think. Also as Surowiecki (2005) mentioned, the collective efforts from a number of innovative individuals often better than rely on some experts.
Microtasking is a process that split a large task into many small tasks and publishes on the Internet. Microtasking is defined as the system that users can choose and complete small tasks with or without monetary rewards (Kittur, 2008). The birth of microtasking allows any person make
Multitasking, “shifting focus from one task to another in rapid succession,” everyone does it. Whether it is answering a call while writing an email, texting at a stoplight or talking to someone while checking Snapchat or Facebook, multitasking is a normal part of most people’s everyday lives. Reading “Multitasking Can Make You Lose...Um...Focus” by Alina Tugend has really made me realize how much I multitask. It also made me realize no matter what I think, I am not as good at multitasking as I think I am. I believe that the author made some very convincing arguments against multitasking, how it affects society and how common it is.
In the BBC article. “Should we trust the wisdom of crowds?”, Castella, T.d (2010,July 5) gave several examples on how the internet become a big part in many of the extraordinary crowdsourcing projects. One of the major things they talk about in this article is Wikipedia.
The additional objective was to generate revenue for the amount of 250 million dollars from the program 5 * 50 within a five year period. Therefore, MindTree would consider the five most innovative employee’s ideas with the potential to generate revenues for 50 million dollars per initiative. Certainly, the most important challenge to be considered for such a large organization is to leverage its resources to build and support an atmosphere that allows its employees the flexibility necessary to generate the quality and powerful ideas needed to reach the organizational objectives with the program.
In fact, the application of crowdsourcing in the creative industries has gained increasing popularity, the pervasion of crowdsourcing in the creative sector could have huge impact on creative labour. Although crowdsourcing is adopted in a variety of areas, it particularly fits with the creative industries. However, there is barely studies in this field. Therefore, this research attempts to fill in the blank of this area and sets the potential of crowdsourcing in the creative industries as the main focus. It also shares some homogeneity with some other crowdsourcing, but it has its own distinctiveness and differs in some details, such as the narrowed scope of the crowd and primary motivational factors. In this research, it aims at figuring out the process and the key motivations of crowdsourcing in the creative industries and thereby find a way to maximize the power of crowdsourcing in this field. Therefore, with reference to existing literature, this research gives an appropriate definition and classification that could be applicable to creative industries, it was narrowed down compared with
Yochai Benkler stated in his TED talks video that “a new social phenomenon is emerging, a new set of social relations and behaviors are emerging and paving the way for self-expression, new opportunities, and collaboration”. In this statement, Benkler means that the Internet is a catalyst. It is powerful tool that opens a whole new world, connecting people from all over the world. There is no doubt the Internet is changing the way we look, create, and share the economics of information. One way we do so is through crowdsourcing.
The authors research focuses on crowdsourcing in relation with creative agencies as intermediaries.The authors provide a strong theoretical evidence based upon case studies, focus groups and in-depth interviews. The provided discussion builds on limitations to crowdsourcing expectations and provides an organized review of methods to control future success. Moreover, the lengthily results of the research allowed in dept overview and findings of various activities within the crowd sourcing methods, although limiting the conciseness of information .This article provides a strong foundation to examine crowdsourcing and further develop a widely used business model, In particular, this article will assist financial professionals to be able to evaluate crowdsourcing projects and their outcomes.
The challenge today educators may face is making sure our students receive the right education that is due to them. For so many years children with disabilities were not taking into consideration and kind of set off to the side. There was nothing done to help push our students with disabilities (Osborne, & Russo, 2014).Children with disabilities are being provided a full education in schools that are in their community. Standards in the field of education is important because they are laws to help protect the students and their rights to learn. Special education teachers and teacher in general must continually follow code of conduct and laws. Teachers have to work a little harder when teaching students with special needs especially when they
Crowdsourcing is defined as “checking in with the voice of the crowd” (Evans et al., 2014, p. 10). Crowdsourcing has been around for many years and allows a wide range input from large groups of people. However, the most recent advancement in how crowdsourcing works comes from the use of the internet. The internet allows an even wider range of input from even larger groups of people. The internet can accomplish this, because it is far reaching and allows for quicker transmission of data. Because of this, the internet’s influence has drastically changed the world of crowdsourcing both positively and negatively. In this paper, both aspects of the internet’s influence on crowdsourcing will be discussed.
Something very unique to Microtask is how they easily crowdsource volunteers to help out with their DigiTalkoot project. They were tasked with indexing the Historical Newspapers Library archival content from 1700-1900 so that it can be searchable on the internet. They got volunteers to do this by creating a game that “consisted of simple captcha solving challenges to be completed in a short period of time” (Valikangas, 155).
In a typical microtask crowdsourcing scenario, from the requester’s point of view, the most important challenges include: 1, task and workflow design to make sure that it is easy to be carried out by non-expert workers, and at the same time risk of spammers or low-quality workers can be mitigated to achieve good quality of result; 2, quality assessment approaches to evaluate the work from crowd workers. Task and workflow design (Little et al., 2010b; Kittur et al., 2011; Demartini et al., 2012) are crucial in ensuring the task to be outsourced to the crowd is properly understood, mitigating the chance of spam and keeping users engaged. They are essential to obtain high quality and quantity of input from crowd workers. Quality assessment techniques can be either on the fly (Ipeirotis et al., 2014) during the task running that can be used to optimize task assignment hence reduce cost, or post aggregation (Whitehill et al., 2009; Ipeirotis et al., 2010; Bachrach et al., 2012; Difallah et al., 2015) which involves various algorithms and strategies that evaluate how
The present study was an initial test for an online version of the road salting task. There was a potential concern that the advantage of numeric uncertainty was only restricted to population that had always been used as participants: young adults with some college education. Would other populations benefit from numeric uncertainty information as well?
At this stage we looked back at all our ideas and evaluate each one Comparing each Idea
Multitasking- a deep-rooted and almost automatic action people take part in every day. On the forefront, multitasking seems simple. Multitasking occurs when a person alters their attention from input to input or from task to task in order to complete several things within the same time period (Van der Horst et al. 434). However, technological advancements continue to revolutionize how society multitasks, thus changing the nature of the everyday work environment. In fact, companies waste about two hours of work time each day because of constant disruptions (Lee and Duffy 138). While technology makes it easier to accomplish more tasks in less time or at the same time, it also creates a sense of necessity for people to multitask
Idea generation: this is when the offering is first thought of and then, the content of cognition is applied through a rough outline or a general sense of understanding a process. In other words, a conceived thought is created and generally described in plain language.
1. Idea Generation: Idea generation is the actual development of ideas that can become products or services. Either competitors, employees, suppliers, or customers can be the generators of these ideas. Idea generation is the first step in the offered get development process and is often the least costly financially speaking.