Amazon, The Largest Internet-Based Retailer In The World

Amazon.com is a customer centric company. They put more effort in improving their system to make the experience of customer more comfortable so that he keeps on returning to the website. Jeffery Bezos who is the founder of the Amazon.com started this company after seeing the use of internet increasing rapidly.

One of the successful company that set it foothold in the United States is the Home Depot. It is a company that sells hardware and many home improvement materials. Their company core value is to take care of people and giving back to their communities. As the company began to grow, they had been helping out and supporting their community in various different ways including donation, support the people who suffer from the natural disaster, build homes for people, and encourage people to recycle their stuffs and many other things. They also established the Home Depot Foundation to help support people who need their help. These are some of the philanthropic activities that Home Depot willing to do for their community.

(Amazon.com, Inc.) And lately, Amazon just introduced their newly invented product, Kindle Fire, the most-advanced tablet providing a fully-integrated and end-to-end service for customers. (Amazon.com Inc.) They also started renting thousands of college textbooks to college students with a recently launched service called Amazon Textbook Rental. (Amazon.com Inc.) Amazon’s wide range of product offerings gives them a good chance of future financial growth. (Amazon.com Inc.)

Amazon.com is a multinational online retailer. Amazon was founded in 1994 by Jeff Bezos who is one of the most innovative executives on the world. It base on Seattle, Washington. Amazon just opened the first bookstore in University Place, Seattle, Washington. Amazon is able to offer customers anything, include books, tools, and movies, etc. Amazon went public on 1997, but it currently one of the largest online retailer on the world. In 2004, its revenue was $88.99 billion, up from $74.45 billion in 2013. Although Amazon is very successful, it does not treat its employees well and it even avoid paying tax, especially in US and Europe.

Amazon is an online retailer focused on selection, price and convenience. Incorporated in May 1996, Amazon.com offers programs that allow sellers to sell products on the website and have the fulfillment performed by the seller. In addition to the online marketplace, Amazon also manufactures and sells Kindle devices. Through the different programs offered by Amazon, the company has the edge over their competitors. They are able to secure the lowest price, fastest shipping and offer incentives to the customer, such as Amazon Prime (Amazon, 2014).

Within this paper, an overview of strategy, innovation, planning, and ethics is provided in correlation with a case study examination of the application of these concepts as they pertain to Amazon. Amazon.com initially formed and incorporated as an e-commerce company on May 28, 1996. For over twenty years, Amazon has been a very strong performing company regarding sales of on-line retail items. Electronic devices such as the Kindle Fire, merchandise obtained from third party sellers, are sold

Amazon is the world’s largest online retailer that was launched in 1995 (Rouse, 2014). Amazon was mainly a book selling company that has enlarged its’ business by selling a variety of goods. The company sells all types of technology devices such as cell phones, games, televisions, movies, cameras, computers,

as their own branded websites and to fulfill orders through them. Amazon introduced the Kindle

Amazon is a Fortune 500 e-commerce company based in Seattle, WA. It is one of the top companies that sells the most goods over the internet.

The Amazon.com mission is one that has a centric value to hold very close for all operations involved, the Amazon.com online customer is first and foremost. Amazon has a clear focus and a solid mission that has imprinted since the beginning. Founder and CEO Jeff Bezos has multiple times referred to the Amazon mission statement as the force that guides his powerful leadership decisions multiple times within the Amazon.com history. The success of Amazon is confirmed as one of the top internet retail companies in the world is due in part of the commitment to their mission and the way top leadership executes. The mission and vision of Amazon is, “Our vision is to be earth 's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.”

Amazon is an American commerce company based in Seattle, Washington, USA. The company used to be only a bookstore, but now it diversified into difference type of products. The goal of Amazon is to provide one stop shop experience where the customer can find everything on Amazon as earth’s biggest selection (Warman 2012). Amazon operates as a pure internet retailers that does not have retail store at all while the delivery will be done through Amazon’s networks of distribution centres. This operation makes the company is able to provide wider range of goods and lower cost of products with high quality. Moreover, it is also increase customer satisfaction as it supports customer convenience.

1. This strategy can provide customer with more choices and attract new customers to Amazon’s online retailing, through which Amazon’s customer base is spreading. Amazon originally only sold books, but now it also sells Kindle, MP3 and so on.

Amazon.com, Inc. (Amazon.com), incorporated on May 28, 1996, is an American electronic commerce company with headquarters in Seattle, Washington and is the largest Internet-based retailer in the United States (Ungar, 2014). Amazon.com started as an online bookstore, but soon diversified, selling DVDs, Blu-rays, CDs, video downloads/ streaming, MP3 downloads/streaming, software, video games, electronics, apparel, furniture, food, toys and jewelry (Ungar, 2014). The company also produces consumer electronics—notably, Amazon Kindle e-book readers, Fire tablets, Fire TV and Fire Phone — and is a major provider of cloud computing services (Ungar, 2014).

The main philosophy at Amazon is “to create shareholder value over the long term.” To work through this philosophy, Amazon focuses on customers continually and makes investment decisions in light of long-term

Amazon.com Incorporated is company whose retail business is done exclusively online, formally known as electronic commerce or e-commerce. It was the book category that first caught the attention of founder Jeff Bezos, who realized that a Web store could offer more book inventory than an actual shop could offer (Cuneo, 2000). The idea was born and Amazon, a customer-centric company was created. Customer-centric is an approach that allows businesses to drive profits and gain competitive advantage by providing a positive customer experience not only at the point of sale, but also, after the sale (What is customer-centric, n.d.).