Amazon, The Largest Internet-Based Retailer In The World

One of the successful company that set it foothold in the United States is the Home Depot. It is a company that sells hardware and many home improvement materials. Their company core value is to take care of people and giving back to their communities. As the company began to grow, they had been helping out and supporting their community in various different ways including donation, support the people who suffer from the natural disaster, build homes for people, and encourage people to recycle their stuffs and many other things. They also established the Home Depot Foundation to help support people who need their help. These are some of the philanthropic activities that Home Depot willing to do for their community.

Amazon is the world’s largest online retailer that was launched in 1995 (Rouse, 2014). Amazon was mainly a book selling company that has enlarged its’ business by selling a variety of goods. The company sells all types of technology devices such as cell phones, games, televisions, movies, cameras, computers,

1. This strategy can provide customer with more choices and attract new customers to Amazon’s online retailing, through which Amazon’s customer base is spreading. Amazon originally only sold books, but now it also sells Kindle, MP3 and so on.

Amazon’s competitive landscape is speed of delivery. Amazon’s mission statement states that, “We strive to offer our customers

as their own branded websites and to fulfill orders through them. Amazon introduced the Kindle

Amazon has earned a great reputation in customer service for allowing customers to shop without face to face, avoiding talking to a customer’s service representative agent on the phone, everything it done online. Sales clerk does not exist, everything is ordered with a click of the mouse, and arrives extremenely quick in the mail (Cohen, 2009). Amazon at interval has gotten involved with the customers when they can have too. According to Green, H. (2009), “Amazon stands out most markedly from other companies, and helps explain how the company earned the No. 1 spot on Business Week’s customer service ranking this year”( para. 1).

Amazon.com is a customer centric company. They put more effort in improving their system to make the experience of customer more comfortable so that he keeps on returning to the website. Jeffery Bezos who is the founder of the Amazon.com started this company after seeing the use of internet increasing rapidly.

Amazon is an online retailer focused on selection, price and convenience. Incorporated in May 1996, Amazon.com offers programs that allow sellers to sell products on the website and have the fulfillment performed by the seller. In addition to the online marketplace, Amazon also manufactures and sells Kindle devices. Through the different programs offered by Amazon, the company has the edge over their competitors. They are able to secure the lowest price, fastest shipping and offer incentives to the customer, such as Amazon Prime (Amazon, 2014).

Amazon is an American commerce company based in Seattle, Washington, USA. The company used to be only a bookstore, but now it diversified into difference type of products. The goal of Amazon is to provide one stop shop experience where the customer can find everything on Amazon as earth’s biggest selection (Warman 2012). Amazon operates as a pure internet retailers that does not have retail store at all while the delivery will be done through Amazon’s networks of distribution centres. This operation makes the company is able to provide wider range of goods and lower cost of products with high quality. Moreover, it is also increase customer satisfaction as it supports customer convenience.

➢ Amazon.com being in the highly volatile sector, to achieve sustainable competitive advantage it has to constantly revise its strategy and business model.

Amazon is a Fortune 500 e-commerce company based in Seattle, WA. It is one of the top companies that sells the most goods over the internet.

This business visit with Amazon was enlightening for me and helped confirm that I would enjoy working in the corporate

Amazon founded by Jeff Bezos and has been gone online in 1995 by selling book, but not to after the company soon widened in selling by music industry products, electronics and technology industry products, appliance automotive, products, jewelry, watches , health care items, beauty products, Clothing, furniture, food toys and so on. The company has expanded its e-commerce platform by establishing website in United Kingdom, Canada, Italy, japan and many other countries worldwide. . The purpose of amazon is to connect buyers and sellers around the world. Technology and information systems are critical to the success and future of the company.

Amazon.com Incorporated is company whose retail business is done exclusively online, formally known as electronic commerce or e-commerce. It was the book category that first caught the attention of founder Jeff Bezos, who realized that a Web store could offer more book inventory than an actual shop could offer (Cuneo, 2000). The idea was born and Amazon, a customer-centric company was created. Customer-centric is an approach that allows businesses to drive profits and gain competitive advantage by providing a positive customer experience not only at the point of sale, but also, after the sale (What is customer-centric, n.d.).

As previously mentioned, Amazon has a few of its own brands and products, one of the first being their e-reader, the