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Amazon's Mission And Mission Statement Of Amazon

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“The Mission Statement of Amazon.com: ... The mission and vision ofAmazon.com is: "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online” (The balance, 2017). Amazon.com vision and mission statements have prompted the company to become one of the largest online retailers in the world. This success is due to stringent measures to ensure that the mission and vision statements are carried out. The corporate vision statement provides an organizational map that set guidelines toward a desired future condition of the business. The corporate mission statement presents business goals and guides strategic formulation in the company. Amazon’s…show more content…
Amazon moved beyond books to foray into completely new product categories such as e-readers and enterprise cloud computing service.
“Business Modeling is often seen as process to rearrange the building blocks to an innovative business model. What people forget is that a business model is not just the building plan of your business but also should give answer to the question “Why should your business exist from a customer perspective?” So a business model is not just a building plan but also how you give meaning to your customers and your employees” ( blog- business model,2016). Amazon Prime Is A Great Competitive Advantage For Amazon. It has also made customers bargain hunters as price comparisons are now fingertips away. Amazon Prime has developed into a valuable asset that will enable Amazon to efficiently compete on price and to increase customer lifetime value.
Amazon has achieved such a massive scale that it gets the best prices possible from its vendors. Wal-Mart gets the same thing as do a handful of other retailers in select areas, but the amount paid to manufacturers is not the only factor in setting prices.
Physical retailers price their goods based on a higher cost structure than a pure digital store. Wal-Mart has actual stores and those stores cost more money than shipping warehouses. Of course, it is possible for physical retailers to charge less online but that can anger in-store customers.
Amazon can
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