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America Competitive Advantage

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Bank of America trusts that it has set up the prevalent saving money establishment accessible to serve consumers and business customers in the United States. Bank of America has developed its retail dispersion system throughout the years for the most part through acquisitions, and the bank now has 5,800 branches and 18,000 ATMs for its clients to utilize. After the buy of Merrill Lynch and Countrywide Financial, the bank has 5,300 home loan officers and almost 16,000 budgetary counselors serving 1.5 million customers with $90 billion in resources. Bank of America arrangements to utilize this establishment to serve three diverse groups: customers, organizations and institutional financial specialists. The organization trusts that this client …show more content…

Bank of America competitive advantage is the share of domestic deposits. They are a firm that has unique set of products and services that may dominate its markets. This type of competitive advantage position can be established even in markets where there is significant technology markets. In my opinion I think Bank of America can survive in both slow and fast cycle markets. Bank of America in slow cycle markets utilizes strategic developments to service the restricted markets to enter into new markets. An example of this is when Bank of America opened their door to social network. Developing a site applicable for small business proprietors to become an affiliate of small business online community, wherein any business can share their remarkable stories to become more interactive. With this strategy development Bank of America analyzed and concluded that the web site will give the firm the opportunity to reach a wider audience. The internet is one of the most powerful tools to make people aware. Bank of America is cooperating with the latest trends to keep providing the best services that will be long term. This influence the long term success of Bank of America in a slow cycle market which maintains stability. (Bank of America,

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