QUE.- Suggest a Marketing Mix for Amway with specific reference to Product P of the 4 Ps. You will have to justify your ansAmwayr with market based facts in which Amway is operating in India.
ANS. –
Amway Working in India as…
Amway promotes individual entrepreneurship through its innovative direct selling approach of world class consumer products. Amway India is the country’s leading direct selling FMCG-company which manufactures and sells world-class consumer products. Its business opportunity and all its products are covered by 100% Money Back Guarantee. Amway sources all its products from within India, thereby providing stimulus to the local manufacturing industry.
PRODUCTS • At present, Amway
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Amway are committed to behave at all times in accordance with the ethical practices of the organization. TRUST Building reliability and dependability for self by displaying commitment, honesty, confidentiality and consistency in all actions. TRANSPARENCY Amway will promote a culture of openness and mutual trust by interacting objectively and without underlying personal interests. SERVICE ORIENTATION Amway are committed to serve our customers to fulfill their needs by focusing efforts on discovering and thereby meeting stated and unstated requirements. PARTNERSHIP Amway will collaborate across boundaries and find common ground by sharing ideas and resources, with a wide range of stakeholders. Amway will develop networks and build long term alliances with internal and external customers. RECOGNITION Amway are committed to honor, encourage and support individuals and teams who contribute, through their behavior and actions, to the success of the organization.
Marketing Mix for Amway with specific reference to Product P are …
Marketing decisions generally fall into the following four controllable categories:
• Product • Price • Place (distribution) • Promotion
The term "marketing mix" became popularized after Neil H. Borden
Dependability is a major aspect of military bearing. Without dependability, one can neither perform properly in the workspace nor be depended upon by their coworkers, or chain of command to carry out their military duties adequately. A military member is required to be punctual, and reliable. Lack of this in a service member not only hinders the mission
Dependability is a major aspect of military bearing. Without dependability, one can neither perform properly in the workspace nor be depended upon by their coworkers, or chain of command to carry out their military duties adequately. A military member is required to be punctual, and reliable. Lack of this in a service member not only hinders the mission of the command but of the entire Army.
To me trust is being able to count on someone during good times and during bad times.
In marketing you have to keep in mind price, product, promotion and place are known as the “Four Ps” of Marketing. These four essential elements are also known as the Marketing Mix. I will describe the Graco Snug Ride 32 and how I will go about marketing this product through the “Four Ps”. Each element of price, product, promotion and place will be discussed.
Assurance….commitment in the relationship. Wooden’s “Poise” (being yourself) and “Loyalty” (to yourself and those depending on you) blocks would fit here too. Like I said earlier, commitment has a stronger meaning when someone depends on
3. The marketing strategy of company is not so convincing because they can extend their product range with good
Relationships depend on developing mutual trust; the future depends today’s preparation for a vision and leading by example depends on consistent, desirable behavior.
As a brand-marketing manager for AMS, I have to deal with brand’s marketing communication plans, advertorial, sales promotion and market exploration. International business negotiation is also a part of my responsibility.
Dependability is a major aspect of military bearing. Without dependability, one can neither perform properly in the workspace nor be depended upon by their coworkers, or chain of command to carry out their military duties adequately. A military member is required to be punctual, and reliable.
be reliable you need accomplish tasks in a timely manner and stick with dues dates; finish
Direct marketing is considered a channel form of advertising which enables businesses to communicate straight to the customer. This strategy eliminates the middle man throughout the distribution channel. The direct marketing messages are designed to accentuate focus on the customer, data and accountability. Mary Kay business model is built completely around this strategy. “The company’s approach to direct selling employs the party plan, whereby independent sales representatives host parties in a customer’s home to demonstrate and sell products.” (pg. 150) Looking into the Indian market, Mary Kay can foresee potential into expansion. Mary Kay has the ability to introduce their products to a large population and market size. By attracting this population can increase employment in the country. Mary Kay has also been very successful in China, which has a similar size in population and market size. If Mary Kay is able to replicate the success in China there is huge potential for India based on the market size.
Leading the industry by providing personal, honest and effective service that results in an advantageous business relationship with our customers, partners and suppliers;
The four P’s of a marketing mix are as follows, product, price, place, and promotion. Each of these offers a marketing parameter for the management and company team to control. With each marketing tool there are decisions that should be met as far as the business is concerned. Therefore, there is a list for each one that should be analyzed to meet the business standards.
The 4 P’s of marketing will be evaluated during this stage. The marketing plan and promotional mix allows the business to build a strategy for the delivering packaging, pricing, promotion, and communication vehicles to provide the best value to the consumer. A sound marketing plan is vital in winning in the market place.
Trust in people is merely a relationship of reliance and an intrinsic part of human nature. It is established at the family level and expands outward as the child matures. Each being depends on their families to provide as one depends on educators to teach. Furthermore, trust is necessary for institutions such as schools, hospitals, businesses, and even the government to effectively operate. The workforce expects their employers to give a cash-able paycheck in return for their hard worked hours; consumers give a business compensation on the basis of receiving a product or service in return; and individuals put their