An Analysis of the Global Significance of the 2012 London Summer Olympics Opening Ceremony

The establishment of various sports clubs by migrants from around the globe has contributed to the development of Australia's sports culture and multicultural society, which has had a positive effect on the Australian people. However, the rise of popular culture also had some negative consequences for sports. The influx of big television companies offering substantial sums of money to sponsor specific players, teams, or competitions has, in some cases, led to the disappointment of fans who look up to these sports role models. Additionally, television influence has allowed these companies to determine when games are played to maximize audience numbers, which could be seen as a negative impact on sports. These statistics highlight the growing popularity of the NBA in Australia, attributing to the influence of sports personalities.

In today's media saturated culture, sports' programming has become a big business. The sporting industry, with annual revenues of over $100

In today’s culture, sports play a major role in almost every individual’s life, especially since sports and the entertainment industry are intertwined. Sports have no longer become only about the sport itself with the statistics of each player and team. It now adds on advertisement from businesses, music performances at halftime, centering movies and TV shows around sports, and most importantly whether the audience felt entertained or not. In today’s sports, wether one is watching a sporting event in person or through the TV, advertisements are plastered in every inch possible.

Some 3,000 athletes (with more than 100 women among them) from 44 nations competed that year, and for the first time the Games featured a closing ceremony” (History). Since then, the Olympics have been held all over the world including; London, Mexico, Munich, Beijing, Los Angeles and Vancouver. The Olympics continued to be held every four years until 1994 when the Summer and Winter Games began to alternate every two years.

The Olympics is one of the biggest sporting events in the world and people travel from all around the world just to compete in it. The Olympics is a great way for people from the same or different countries to interact and to maybe learn more about another sport. The summer Olympics is every two years and the winter Olympics is every other two years. For most sports getting into the Olympics symbolizes “making it” but in others its just a regular tournament. Three important aspects of the Olympics are when they were created, who participated, and how the Olympics changed over time.

Sports are played and viewed on the television by individuals from every social class, however, the general population is mostly accountable for the tremendous popularity of sports. People from all over the world watch popular social events, such as the

It is evident that hosting the Olympics games is no walk in the park. The countries trusted with this task have to spend billions to make the games a reality. Some people believe that the countries, even after spending billions of dollars benefit from the games, while others believe that the money can be spent elsewhere more efficiently. To reach a conclusion, one must study all of the different impacts in all of the different sectors the games have.

As a sporting mega-event, the Olympic Games have numerous social impacts on the people, not only on those from the host country, but on individuals all over the globe.

The present-day Olympics are more focused on individual athletes than nations. The media focuses more on the athletes’ achievements in terms of records broken, while the athletes’ focus on the monetary prizes to be won

As there are many important variables in this decision process that are not under the direct control of the sports marketer such as the players performance or lack of competition in match, it is vital to ensure that fans enjoy a positive experience. It is necessary in an increasingly competitive and cluttered sporting landscape to strategically manage the variables that are under the control of sports marketers. It is essential to the sports marketer to understand which dimensions spectators perceive as important (Michael D. Clemes, 2011).

Infant mortality is and has been an issue for a very long time. It can be defined as the rate of deaths that happen before a child’s first birthday (Centers for Disease Control and Prevention, 2013). A consequence of infant mortality is the mental health of the family that must deal with the death of a child; when one loses a child very early it can be difficult to cope with and the parents might develop depression. There are several risk factors for infant mortality, including congenital abnormalities, being born preterm, having a low birth weight, and lower socioeconomic status of the child’s family. Furthermore, a problem such as this is contingent upon access to health care; third-world countries and impoverished areas might have little to no access to health care, therefore, increasing the risk of complications with a pregnancy. A mother must have prenatal care to support good health for the baby.

After the 1984 Los Angeles Games showed for the first time that mega-events could produce an economic surplus, mega-sport events, particularly the Olympic Games, acquired central status for city and national government development agendas (Andranovich, Burbank and Heying, 2001). And the appeal of hosting a mega-event, or more specifically a mega-sport event, has grown significantly over the

Ever since its inception in 1896, the Modern Olympics has hosted an invisible sport: politics. The Olympics calls for “a halt to all conflicts … [and to] strive towards a more peaceful world,” but politics soon spoiled its biennial message. “As the Olympics continue to dissolve into … a political competition … they no longer … justify the time and trouble,” Dave Anderson, Pulitzer Prize winner for his sports column, wrote in the New York Times in 1984. The Olympic spirit has routinely been used as an outlet for political agendas. With political and Olympic ambitions intersected, the great international sports festivity negatively affects all nations involved.

The Olympics are a set of games that occur every 4 years in the winter and the summer. These games bring countries from all around the world together for friendly competition.

The London 2012 bid was based on the promise to utilize the Olympic Games to advance sports cooperation for all the events over the UK. This was the most ambitious project in the history of all the Olympics games ever happened in terms of its degree and level of progress, as, in the way to be implemented successfully. This event has also accomplished people’s behaviour as well as social structures and relations. The Olympic movement has been worried about advancing the educational mission of sport, globalisation, personal excellence and international understanding for about one hundred years from when it all started.