An analysis of the global significance of the 2012 London Summer Olympics opening ceremony
The 2012 London Summer Olympics Opening Ceremony (Hereafter LSOOC) was watched by 62,000 spectators in the stadium and an estimated audience of one billion across all five continents, it was for a few hours the focal-point of the world. This essay will conclude that the live broadcast of this major-sporting media event has become economically significant; primarily as a result of the increasing global commercialisation of sport.
Introduction
Sport is seen as the most desirable element of television viewing. It has played a significant role in the growth of television, especially during its emergence as a global technological
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This sort of behaviour is motivated in and around public venues that provide large television screens for viewing pleasure. The manipulation of time and space has led to the accessibility of television in bars and restaurants which led to the construction of a world enabled public sphere. Consequently, the event itself becomes a dispersed occasion taking place not only at the sports arena, but also within homes and other public places.
The Olympics Games
The Olympic Games is a major internationalized media event, it highlights both summer and winter sports in which athletes from around the world can participate in. The Olympic Games are considered to be the worlds’ most notable contest with more than 200 nations competing. The Summer Olympic Games are held quadrennialy, meaning that the event occurs every four years.
Media events are live television broadcasts. The rise of television has allowed for audiences to act as a witness to the spectacle. While sporting tournaments offer commentary to shape the spectators perceptions, ‘Contests’ and ‘Coronations’ invite the audience at home and at the live event to act as partisans and judges. The audience is then obligated to assess the team’s performance not only in the games, but also the display of the opening ceremony, in which the national identity of the country is unveiled.
The Olympic Charter is a set of rules and guidelines for the Olympic Games,
It is evident that hosting the Olympics games is no walk in the park. The countries trusted with this task have to spend billions to make the games a reality. Some people believe that the countries, even after spending billions of dollars benefit from the games, while others believe that the money can be spent elsewhere more efficiently. To reach a conclusion, one must study all of the different impacts in all of the different sectors the games have.
Ever since its inception in 1896, the Modern Olympics has hosted an invisible sport: politics. The Olympics calls for “a halt to all conflicts … [and to] strive towards a more peaceful world,” but politics soon spoiled its biennial message. “As the Olympics continue to dissolve into … a political competition … they no longer … justify the time and trouble,” Dave Anderson, Pulitzer Prize winner for his sports column, wrote in the New York Times in 1984. The Olympic spirit has routinely been used as an outlet for political agendas. With political and Olympic ambitions intersected, the great international sports festivity negatively affects all nations involved.
Sports are played and viewed on the television by individuals from every social class, however, the general population is mostly accountable for the tremendous popularity of sports. People from all over the world watch popular social events, such as the
As a sporting mega-event, the Olympic Games have numerous social impacts on the people, not only on those from the host country, but on individuals all over the globe.
In today's media saturated culture, sports' programming has become a big business. The sporting industry, with annual revenues of over $100
Some 3,000 athletes (with more than 100 women among them) from 44 nations competed that year, and for the first time the Games featured a closing ceremony” (History). Since then, the Olympics have been held all over the world including; London, Mexico, Munich, Beijing, Los Angeles and Vancouver. The Olympics continued to be held every four years until 1994 when the Summer and Winter Games began to alternate every two years.
The Olympics is one of the biggest sporting events in the world and people travel from all around the world just to compete in it. The Olympics is a great way for people from the same or different countries to interact and to maybe learn more about another sport. The summer Olympics is every two years and the winter Olympics is every other two years. For most sports getting into the Olympics symbolizes “making it” but in others its just a regular tournament. Three important aspects of the Olympics are when they were created, who participated, and how the Olympics changed over time.
The present-day Olympics are more focused on individual athletes than nations. The media focuses more on the athletes’ achievements in terms of records broken, while the athletes’ focus on the monetary prizes to be won
In today’s culture, sports play a major role in almost every individual’s life, especially since sports and the entertainment industry are intertwined. Sports have no longer become only about the sport itself with the statistics of each player and team. It now adds on advertisement from businesses, music performances at halftime, centering movies and TV shows around sports, and most importantly whether the audience felt entertained or not. In today’s sports, wether one is watching a sporting event in person or through the TV, advertisements are plastered in every inch possible.
The Olympic games started thousands of years ago, inspiring watchers even back then. It didn't have as many sports as it does now, but it had to have started somewhere. The Olympics provided benefits such as entertainment and religious significance. The games also provided the the ancient times with calendars, which have aided many historians in finding out certain periods of time. The games were great for Greece and it's neighbors.
The Olympic Games are leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competitions. The Olympic Games are considered the world's foremost sports competition with more than 200 nation’s participating. The Olympic Games are held every four years, with the Summer and Winter Games alternating by occurring
The Olympic Games started many centuries ago, with few different sports than today's version,some first events included running, long jump, shot put, javelin, discus, wrestling, boxing, pankration. Today's version is different, some sports are the same and others sports just changed, some of them are: volleyball, dancing, swimming, running, and some more sports.
The Olympics are a set of games that occur every 4 years in the winter and the summer. These games bring countries from all around the world together for friendly competition.
Sport differs from other forms of entertainment in that it evokes high levels of emotional attachment (Milner, G.R. & Macdonald, M.A. 2012) For example, currenly in the NRL team The Cronulla Sharks have been involved in a lot of media speculation with the sacking of crucial staff members and several doping scandals undergoing investigation. An eye opening decision for the spectator was the sacking of head coach Shane Flanagan. The fans and spectators of this sport took to Facebook to petition Flanagan and two weeks later was reinstated "I am here now and I am grateful for that. My focus now is on the players, Sunday's game and the season ahead. It has been a tough couple of weeks for so many people. It has been terrible; it has been hard on family, friends and players. I am glad we have been able to sort this out,” said Shane Flanagan, head coach of The Cronulla Sharks during a recent
The London 2012 bid was based on the promise to utilize the Olympic Games to advance sports cooperation for all the events over the UK. This was the most ambitious project in the history of all the Olympics games ever happened in terms of its degree and level of progress, as, in the way to be implemented successfully. This event has also accomplished people’s behaviour as well as social structures and relations. The Olympic movement has been worried about advancing the educational mission of sport, globalisation, personal excellence and international understanding for about one hundred years from when it all started.