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Analysis Of Amazon, The Seattle Based Multinational E Commerce Company

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Amazon, the Seattle-based multinational e-commerce company is the largest retailing online company, with over ten of millions active users around the world. Company Vision is to become” Earth biggest selection and to be Earth’s most customer centric company over 500 million items for sale according to Amazon.com”. This paper analyzes the information technology strategy and information systems adopted by amazon. (Jeff, 2007)
Introduction
Amazon founded by Jeff Bezos and has been gone online in 1995 by selling book, but not to after the company soon widened in selling by music industry products, electronics and technology industry products, appliance automotive, products, jewelry, watches , health care items, beauty products, Clothing, furniture, food toys and so on. The company has expanded its e-commerce platform by establishing website in United Kingdom, Canada, Italy, japan and many other countries worldwide. . The purpose of amazon is to connect buyers and sellers around the world. Technology and information systems are critical to the success and future of the company.
The company believes that the sale of books, music’s and other products and service over the web can offer attractive benefits to customers, including greater selections, Convenience, ease of use and competitive pricing. The company website promote brand loyalty and repeat purchase by providing an inviting experience that encourage customers to return frequently and to interact with other customer.
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