Analysis Of Big Data, Data Mining, And Data Analytics Essay

1080 Words5 Pages
As a third year college of business student I have chosen marketing as my major area of study. A marketer’s main goal is to promote and sell a product by using new and innovative techniques to get the most accurate consumer data to create advertising and marketing plans. Today marketing is more personalized, immediate, and accurate than it ever has been before. The gathering and organizing of this data into useful insights is something that has interested me for quite some time. After I earn my degree, I would love to work for a company helping analyze and sort their market data either through consulting or in house work. Taking thousands of data bits to find patterns in consumer behavior to form a successful marketing and advertisement campaign is something I would love to be able to do. Now clearly this would not be possible if it were not for new advancements in big data, data mining, and data analytics. Analyzing big data is very important to for modern business. Big data is defined as an amount of data so large and dense that traditional database management systems cannot manage (Rainer, 2015). Big data has three main qualities which are volume, velocity, and variety (Rainer, 2015). A distinct goal of big data analytics is to provide companies with more information to make better decisions (Rouse, 2014). Big data is gathered in large amounts, very quickly, and from many different sources. Sources of this data can come from web server logs,
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