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Analysis Of Dm Slides

Decent Essays

We used Sam S. to represent “cool” in our advertisement. He is wearing a tank top and is the only one in the hallway wearing the DM Slides. He could be seen as the trendsetter of the school. Sam K. notices this in the first scene of the ad. One common fear of HPHS students is not “fitting in”. I believe that this is a shared fear because people fear not having any friends and being outside of the “in” crowd. If people think that what they're wearing is no longer in style and new fashion styles are being brought in, they will likely follow these trends as a desperate attempt to assure their social status and become once again a desirable member of society.

If you do not fit in, you will be weird. If you are weird then you are not desirable …show more content…

For example, the commons are a place where “cool” people eat lunch with a clean glass window making it very easy to see who is sitting in there. So if cool people wear our slides, the insecure students striving to be like the confident kids in the commons have something to improve on, their shoes. As a marketing strategy it could be very beneficial towards our brand to provide DM Slides to kids sitting in the commons for a cheaper price, or even free to promote the quantity of “cool” kids wearing them. This will result in a trickle down effect that is seen throughout all clothing phases; the trendsetters set, and everyone else consumes. Throughout my 4 years at HPHS we have observed that popularity and the high school standard of “happiness” revolves around a very unique cycle. This consists of the logic that if “higher up” people like you, you get to sit in the commons, and as a result, boys and especially girls (from a boy’s perspective), will notice you. This brings up the opposing philosophy that if you are not constantly noticed you lose value/popularity. The cool kids, although may be very insecure personally, surround themselves with other confident kids to hide their individuality. By branding our slides to represent the newest trend of cool, students who feel they are on the cusp of being cool can now finally get their big break. Our product’s clever name evokes a mixture of emotions from our audience. DM Slides is a play off of the term “DM’s” which is a pop culture abbreviation for Direct Messages, which is what you use to contact your desired lover. Slide is a new common pop culture term used to represent going forth and messaging the person. For example, Keith slid into Ashley’s DM’s last night. Indirectly, our advertisement and brand allows you to be “cool”, and as we’ve regarded already, cool people impress YOUR lovers. If you

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