Marketing Strategies 30
Part 2: environmental Forces and Social and ethical responsibilities
61
3. the Marketing environment 62
4. Social Responsibility and ethics in Marketing 92
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Part 3: Using information, Technology, and Target Market Analysis 127
5. Marketing Research and information Systems 128
6. target Markets: Segmentation, evaluation, and Positioning 158
Part 4: Customer Behavior 191
7. Consumer Buying Behavior 192
8. Business