Analysis Of Unilever

Unilever is a multinational company that has almost 400 brands and currently doing business in almost 190 countries and was founded in 1930. Its headquarters are in UK and Netherlands.

Wright and McMahan (1994) define strategic HRM as “the pattern of planned Human Resource deployments and activities intended to enable the organisation to achieve its goals.” A HR function should impact the success of an organisation; a policy must remain current and suitable to both the internal and external environment. Ulrich and Lake (1990) affirm, ‘HRM systems can be the source of organisational capabilities that allow organisations to learn and capitalise on new opportunities.’

Unilever Sri Lanka is multi-national company which providing 400 brands spanning 14 categories of home. The company product portfolio includes different worldly recognized brands such as Lipton, Knorr, Dove and Omo. Moreover, Unilever spend €1 billion every year for research and development and owning five laboratories around the world in order to encourage and explore mew things. Further, Unilever consider the customer research as vital part of the organization as it gives the feedback of customers about their current and new products. In present 174000 people work under the Unilever as employees and support thousands of distributors, contractors, and suppliers for their career. Thus, companys’ oral brands such as Mentadent, Peposodent and

HRM is an approach to employment management, which aims to achieve a competitive advantage through the strategic deployment of a committed and capable workforce using an array of cultural, structural and personnel techniques (Storey 2001). Ultimately, it focuses on the sharpening the ‘Labour’ and ‘Entrepreneurship’ factors of production. This means that the business can produce a high quality product to consumers with hopes of outshining competitors and achieving its strategic aims.

The importance of human resource department (HRM) at Tesco is to “help in achieving organisational goals with effectiveness and efficiency, provide maximum opportunity for personnel development, providing suitable and most productive employment and also motivate individuals in their work”. (Shivarudrappa, Ramachandra, & Gopalakrishna, 2010). This highlights that HRM is one of the key departments within any organisations including Tesco because it consists numerous of significant actions contributed in the hiring, recruiting, interviewing, training, measuring and monitoring performance within the organisation and also developing all kinds of possible and current employees. In addition, a constructive HRM strategy may increase the performance of

Human resource management or mostly named simply as HRM is a strategic method thoroughly thought out for managing industrial relations which accentuate the fact that workforce efficiency and commitment are the key factors in achieving constant competitive advantage or high quality work performance. This is accomplished through a peculiar set of integrated employment policies, programmes and practices intruded in an organisational and social context (Bratton and Gold, 2012). The new HRM model is created from the strategies that contribute mutuality – reciprocal targets, influence, respect and responsibilities. The theory claims that these methods of mutuality educe involvement in a common activity and therefore implementation of the

Its origin goes back to the 19th century when a group of companies operating independently, produced soaps and margarine. In 1930, the companies merged to form Unilever that diversified into food products in 1940s. Through the next five decades, it emerged as a major fast-moving consumer goods (FMCG) multinational operating in several businesses. In 2004, the Unilever 2010 strategic plan was put into action with the mission to ‘bring vitality to life’ and ‘to meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life’. The corporate strategy is of focusing on core businesses of food, home care and personal care. Unilever operates in more than 100 countries, has a turnover of €39.6 billion and net profit of €3.685 billion in 2006 and derives 41 per cent of its income from the developing and emerging economies around the world. It has 179,000 employees and is a culturally-diverse organization with its top management coming from 24 nations. Internationalization is based on the principle of local roots with global scale aimed at becoming a ‘multi-local

Unilever believes in the sustainable growth and use of renewable sources of energy. It is also very watchful of employee health and has managed to bring down its accidental rate by a high margin. Unilever’s vision includes a better way for living for its consumers and better use of the products that they use. It maintains a high standard of its products by following stringent standards which helps in maintaining consumer satisfaction. Over the years, after working for different social projects like Water conservation and Food for all, it has grown its image as a socially aware and responsible

In view of Unilever's wide operational achieve, it is liable to dangers from changes in outside money values that could move wages. It is impractical to completely outskirt these changes. Unilever has a remote trade approach that needs working organizations to oversee tradeoff and monetary outside trade contacts inside

Human Resource Management (HR) is a function in an organisation aimed at maximizing employee performance in relation to the employer 's set standards and strategic objectives. The primary focus of HR is concentrated upon the management of employees, and on the policies and systems within and outside the organisation. (Boxall & Purcell, 2011). “Strategic Human Resource Management (SHRM) aims to align the functions and processes of HR with the strategic aims and objectives and competitive advantage of an organisation.” (Hartel, Fujimoto, Strybosch & Fitzpatrick, 2006). After all, the key characteristic of HR is ‘integration.’ The role of HR and HR Professionals can be linked to four main SHRM theories, namely: Jackson & Schuler (1995), Kochan & Barocci (1985), Klatt, Murdich & Schuster (1978) and Lundy & Cowling (1996).

Furthermore, as businesses continue to evolve so do their primary functions. Like Whole Foods, many companies today are expanding the use of strategic human resource management. In fact, now more than ever, executives are working closely and strategically with their human resources divisions in developing creative ways to implement proper policies, practices, and systems that can successfully influence employees’ attitude and performance” (Noe, Hollenback, Gerhart, & Wright, 2015, p. 5).

Also, Unilever strategy to introduce products into Latin America, North America, and Asia-Pacific has helped in increasing the contribution of the total revenue by an average of 20 percent (Weingardt, 2007).

* Most oblivious risks facing the Unilever, their impact on the performance and the strategies put in place to deal with them.

Human Resource Management (HRM) has effectively been an integral part of organizations’ since the end of the 19th century. There has been continuous shift in name change, focus and responsibilities of HRM, with the role progressively evolving since the days of the industrial revolution, reflected in the change of terms from Welfare Officers, Personnel Management, Human Resource Management (HRM) and most recently Strategic Human Resource Management (SHRM).

If the adage 'two heads are better than one' applies to business, then certainly Unilever is a prime example. The food and consumer products giant actually has two parent companies: Unilever PLC, based in the United Kingdom, and Unilever N.V., based in The Netherlands. The two companies, which operate virtually as a single corporation, are run by a single group of directors and are linked by a number of agreements. Unilever considers itself the second largest consumer goods firm in the world, trailing only Philip Morris Companies Inc., and produces numerous brand name foods, cleaning products, and personal care items. About 52 percent of revenues are generated in the foods sector; brands include Imperial and