Analysis Of Unilever

Unilever Global is a company dedicated to producing quality and nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. They also produce world-leading brands which include Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names such as Blue Band, Pureit and Suave. Furthermore, Unilever Global is one of the world’s leading fast-moving consumer goods companies with products sold in over 190 countries. Arguably, more than 2 billion consumers worldwide use a Unilever product on any given day. According to its website, the vision of Unilever is “to make sustainable living commonplace place, working to create a better future every day,

Its origin goes back to the 19th century when a group of companies operating independently, produced soaps and margarine. In 1930, the companies merged to form Unilever that diversified into food products in 1940s. Through the next five decades, it emerged as a major fast-moving consumer goods (FMCG) multinational operating in several businesses. In 2004, the Unilever 2010 strategic plan was put into action with the mission to ‘bring vitality to life’ and ‘to meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life’. The corporate strategy is of focusing on core businesses of food, home care and personal care. Unilever operates in more than 100 countries, has a turnover of €39.6 billion and net profit of €3.685 billion in 2006 and derives 41 per cent of its income from the developing and emerging economies around the world. It has 179,000 employees and is a culturally-diverse organization with its top management coming from 24 nations. Internationalization is based on the principle of local roots with global scale aimed at becoming a ‘multi-local

Unilever Sri Lanka is multi-national company which providing 400 brands spanning 14 categories of home. The company product portfolio includes different worldly recognized brands such as Lipton, Knorr, Dove and Omo. Moreover, Unilever spend €1 billion every year for research and development and owning five laboratories around the world in order to encourage and explore mew things. Further, Unilever consider the customer research as vital part of the organization as it gives the feedback of customers about their current and new products. In present 174000 people work under the Unilever as employees and support thousands of distributors, contractors, and suppliers for their career. Thus, companys’ oral brands such as Mentadent, Peposodent and

Unilever believes in the sustainable growth and use of renewable sources of energy. It is also very watchful of employee health and has managed to bring down its accidental rate by a high margin. Unilever’s vision includes a better way for living for its consumers and better use of the products that they use. It maintains a high standard of its products by following stringent standards which helps in maintaining consumer satisfaction. Over the years, after working for different social projects like Water conservation and Food for all, it has grown its image as a socially aware and responsible

In view of Unilever's wide operational achieve, it is liable to dangers from changes in outside money values that could move wages. It is impractical to completely outskirt these changes. Unilever has a remote trade approach that needs working organizations to oversee tradeoff and monetary outside trade contacts inside

Wright and McMahan (1994) define strategic HRM as “the pattern of planned Human Resource deployments and activities intended to enable the organisation to achieve its goals.” A HR function should impact the success of an organisation; a policy must remain current and suitable to both the internal and external environment. Ulrich and Lake (1990) affirm, ‘HRM systems can be the source of organisational capabilities that allow organisations to learn and capitalise on new opportunities.’

HRM is an approach to employment management, which aims to achieve a competitive advantage through the strategic deployment of a committed and capable workforce using an array of cultural, structural and personnel techniques (Storey 2001). Ultimately, it focuses on the sharpening the ‘Labour’ and ‘Entrepreneurship’ factors of production. This means that the business can produce a high quality product to consumers with hopes of outshining competitors and achieving its strategic aims.

This essay will discuss the key theories and principles relating to recruitment and selection, personality and also motivation to ensure Tesco brings success to their business operations. Tesco is a multi-national organisation; it has 13 supermarkets in different countries around the globe including India, Slovakia, Poland, Hungary, China and also Turkey. Therefore, this includes 2,318 stores worldwide and 1,878 stores in the UK. The scale of this multi-national organisational is very large due to the amount of stores, as well as having more than 310,000 employees in the UK and 500,000 globally. Over the years, Tesco is recognised as one of the largest retailers in the world in terms of profitability and also revenues.

1.3Assessment of implication for line managers and employees of developing a strategic approach to HRM at Harrods:

Guest’s theory(1989) of HRM(further explanation in appendix 1.2) is an expression of this approach, which is known to be a prescriptive model based on four HR policy: Strategy integration, commitment, flexibility and quality, to generate the desired organisational outcomes which are high job performance, problem solving, change, innovation and cost effectiveness; and low employee turnover, absence and grievances. However, the goals identified in this theory are unattainable without emphasis to factors in the environment that will help to shape human resource strategic choices. It also fails to recognise the different stakeholder interests that impact on employee behaviour and performance, resulting to high labour turnover, growing cultural sickness, low morale and disengaged

Unilever is a multinational consumer goods producer whose main products include foods, beverages, cleaning agents and personal care products. Unilever faces global competition from its worldwide competitors including P&G, Johnson & Johnson, L’Oréal, Nestle, Kraft and other producers. For purpose of understanding Unilever’s competitive environment in HK and devising a competitive strategic suggestion for Unilever, a Porter’s five forces analysis of HK consumer goods market is performed which is designed to measures the competitiveness of the target markets. Through this analysis, the attractiveness of target markets which is defined as the overall industry profitability and the risks

Therefore, Unilever employees are constantly looking at how to satisfy the consumer’s daily needs and requirements. Ms. Silva stated that Unilever employees continuously endeavor to win the hearts and loyalty of their consumer by providing them with products that would make a difference in their lives and improve the quality of their

The 21st century workplace environment is established on numerous reforms and transformations in different aspects that constitute the management of human resources. Therefore, the human resource departments in different departments have adopted different approaches to managing their employees. In this regard, most businesses and organizations across the globe have adopted different concepts of strategic human resource management in their operations, particularly, in managing their employees. With this mind, these businesses and organizations consider either best practice or best fit approaches in addressing issues that concerns employees. Speaking from this perspective, this paper will evaluate the ‘best fit/best practices’ approach in relation to strategic HRM.

Unilever is one of the largest consumer goods company globally. Founded in 1930 by a merger between Margarine Unie and Lever Brothers, this created “Uni-Lever”. Unilever is the parent company to over 400 brands and with its main focus being on the 13 brands that have sales of 1 billion euros a year. The most notable products of the company being Axe, Dove, Magnum Ice Cream, Knorr, Lipton, and so forth. With headquarters scattered across the globe, Unilever has employed 170,000 people as of 2017, with 46% of their managers being women.

If the adage 'two heads are better than one' applies to business, then certainly Unilever is a prime example. The food and consumer products giant actually has two parent companies: Unilever PLC, based in the United Kingdom, and Unilever N.V., based in The Netherlands. The two companies, which operate virtually as a single corporation, are run by a single group of directors and are linked by a number of agreements. Unilever considers itself the second largest consumer goods firm in the world, trailing only Philip Morris Companies Inc., and produces numerous brand name foods, cleaning products, and personal care items. About 52 percent of revenues are generated in the foods sector; brands include Imperial and