Analysis of Contemporary Magazine Content

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Analysis of Contemporary Magazine Content Introduction In the twenty-first century, both men and women have become targeted groups in advertising. Both target markets are flooded with images and content that promotes stereotypical sexual identities that are based on sexual images as well as cultural notions of gender roles. When flipping through a magazine a woman or girl would see ads for cosmetic surgery, makeup, wedding dresses, perfume, diets, jewelry and the list goes on. Women are affected on many levels by the flawless, airbrushed and idealized models when viewing such advertisements. Although women have been the subject of such advertising methods for centuries, men are also now bombarded with similar messages regarding perceived norms of idealized gender roles. Men are sent the message that they are to be physically fit, successful, and to judge women on their physical characteristics as well as their fashion ability. Although such advertisements are definitely not a new trend, in the past thirty years advertising has evolved to previously unimaginable heights. In contemporary society, men and women are subjected to these images perpetually as they manifest further into every nook and cranny of content that floods into further intrude on peoples' daily lives. Women in particular are barraged with hundreds of images a day from a range of sources, all of which convey subliminal messages of sex, violence, glamour, success, and body image. Although there are a
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