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Analysis of Wal Mart Essay

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Analysis of Wal Mart Wal Mart is the largest retailer in Canada , Mexico and USA. In addition to that Wal Mart has been known in USA not only for its dimensions but also for a very big number of reasons and good values. I think the best way to start an analysis about Wal mart strategy is to see where the company is now with the use of a brief Swot analysis. As far as the Strengths are concerned , I think that one of the most important features Wal Mart has is the customer approach. Sam Walton wanted its organization to provide the customers with the so called “aggressive hospitality” and with this Walton meant that the employers have to provide the customers with all they need , they always …show more content…

The fidelity programs are an important instrument to lock in the consumers . In addition to that the mission statement was not formalized . As we know is always important to have a clear mission statement because it helps to have a more clear vision about the company and especially about the purposes of the company. Another weakness is that the women employees are paid less than the men employees are. This problem arose in 2003 when the company had to face with a federal lawsuit filed by six female employees complaining that there were discriminations against women in pay. This fact was also underlined by some studies based on the Wal Mart’s payroll data. As far the opportunities are concerned I think that the European market can be a market where to put more efforts in the expansion . Another opportunity can be the creation of an online store where the people can buy their items and have them delivered at home. The threats are that some small cities do not want Wal mart to install its business locally because they want to maintain their own business integrity. Another problem is that the products Wal Mart sells are very standardized and so easy to substitute with other products . People

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