Essay on Analysis of an Xterra Advertisement

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Analysis of an Xterra Advertisement With red letters one and a half inches tall, this advertisement screams “Couch for sale.” In this advertisement, the advertisers want the consumer to sell their couch. It is an automobile they are trying to sell me. Why would I need to get rid of the furniture in my house? In smaller white text across the bottom of the two pages, the ad goes on to explain that the only enemy of the Nissan Xterra sports utility vehicle is the “fluffy cushions” of a sofa. How could an automobile maker get consumers to believe that two inanimate objects are natural enemies? Moreover, is that really what Nissan wants consumers to believe so consumers will buy the Xterra truck?

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There are plenty of “pretty” sport utility vehicles out there; the Xterra is a rugged truck. In addition, it could also be because silver is one of the top selling colors of automobiles.

The Xterra is shown zooming down a dirt road and heading to the mountains. The advertisers are showing the consumer the rear of the Xterra. Could this be because the advertisers want the consumer to inquire what is the protrusion for? I am surprised the advertisers left out that little tidbit of information because the Xterra is the only sports utility vehicle to provide the onboard first-aid kit. It is located in that protrusion. The Xterra is barreling by the trees and the clouds are rolling in over the mountains in the distance. The windows are tinted so the consumer cannot see inside. However, the consumer can almost imagine that the driver is a rugged person wearing a flannel shirt, blue jeans and hiking boots. The person driving the Xterra is not some yuppie “Marinite” who has a sport utility vehicle just to say, “I drive a SUV.”

There are five smaller pictures in the advertisement. Each picture portrays a different use for the Xterra. In all of these pictures, the rugged outdoors people are shown pushing themselves to the limit while engaged in a strenuous activity. For example, there is a mountain biker carefully maneuvering his mountain bike across a tree that has fallen across a river. In the picture below

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