Essay on Analysis of an Xterra Advertisement

What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.

     We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product

America’s automobile corporations aim to satisfy the luxury, desire, and needs of the American consumers. They can accomplish this by demonstrating American traits resembling those of the typical American spirit or with relations to the concept of the frontier. In order to do this, an advertisement published by The Courtesy Way Auto dealership in Phoenix Arizona, showcased a 2014 Chevrolet Silverado LTZ. The advertisement illustrates a trail surrounded by green pine trees, bushes, rocks, grasses that convey the wilderness in the image. In the distance there is a humbled rustic cabin lying at the peak of hill. Centered between two large rocks, stands the red and chrome pick-up truck. Right above the product is the words “2014 Chevrolet Silverado”,

Each model is performing a separate task, in which everyone seems to be dominant. And who would be the most dominant in the picture but the owner of the truck? The red color chosen for the words "I bring the party" seems to portray a fiery, dominating statement made by whomever owns the truck. Also, the coffee cups have three cups lying down and three cups standing up – with one standing taller than the rest. This could be taken to mean that, if someone buys a truck of this model, he would stand a little taller than the rest of his friends or co-workers. The Ford Motor Company advertising cliché for their truck division is located at the bottom right hand of the ad. It emphatically states, "Built Ford Tough." In other words, it seems to imply that whoever buys this model of truck will be just a little bit tougher than those who don't. The color scheme of the photographs is deliberately chosen to be lighter than normal in order for the words to stand out in a more dominating fashion. All of these qualities are hoped to appeal to that dominant, masculine nature that men tend to want to portray to their peers.

In the Hunter/Gatherer section of Omnivore’s Dilemma, Pollan talks about what it takes to accomplish the task of developing a meal on his own; consequently, the people of today’s society are so used to the abundance of food that they have no idea what all is involved in establishing a full meal. Americans take this great abundance of food for granted, which causes an increased craving for more. This is where the world of advertisement has been the strongest. One of the easiest ways to reach people is through their food; therefore, major food industries try to lure people in at all costs just to buy their products. The Fast food industry is the

The lack of symbolism or an actual product displays the advertisers true motives in how they are using our brain's tendency to only process what we have the motivation or the ability to process; two functions that are integral to central route processing. By limiting the amount of information about the actual product, they limit our ability to centrally process and criticize the actual vehicle, while leaving ample amount of space in our brain to process the message they want us to process. Something to also note is that the viewer doesn’t see a car until twenty-two seconds into the commercial, and it's not until the forty-fifth second until the Chevy logo is seen on the steering wheel of the

The television commercial was telecasted in November 17, 2008 (11 years ago) through known as banned comedy type commercial. It’s a controversial ad produced by Pepsi co where a kid tried to get drink from vending machine included both Pepsi and coke. He put down 2 cokes under feet and reached the higher button to get Pepsi. At the very beginning this advertisement was telecasted in TV channels but after imposing new advertising law this ad banned.

The setting in the commercial is very important because the Honda Pilot was made for bigger families that like to travel. The setting in this commercial was on a road in what looked like the middle of nowhere. There were tons of dirt hills as they drove past that almost look like mountains Which could be one of the reason why the windows were down in the Honda Pilot. In the Honda Pilot not just the driver and the passenger side window roll down, but the back middle roll down as well. With mountains being there, it helps the Pilot show off that feature which can partly convince the buyer to purchase the Honda.

Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make every woman want one. Diamonds make a woman feel bold, sophisticated, and powerful. Something magazine recently published a diamond ad for A Diamond Is Forever.Com. A Diamond Is Forever . Com is a website that does not sell diamonds, but displays all the new styles of diamonds and how to purchase or create the perfect diamond for a customer. In this ad they are advertising a new style of diamond ring called the right hand ring. The advertisement is of a young, beautiful woman staring directly at you with a seductive look. On her right had she is wearing a

up about two thirds of the A4 sized advert. The picture is of a woman

A perfect consumer for the Model X would be men between the ages of 35 to 45 years, with a medium/high income, well-educated, who work in the business area, and lived in the US. People who buy this car are interested probably in the organic lifestyle and that's why they would be interested in buy this car because it doesn't cause any damage to the environment and atmosphere. Also, these people care about their social status so if they buy this car, they could represent their high social

I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all

Many people in the world love to drive nice and safe cars for work, traveling, and going over to family and friend’s house. It important to have a car that is comfortable and has good working electronics; The advertisements for the 2017 Nissan Sentra and Ford Fusion do show everything that a person is looking for in a car. What do Nissan Sentra and Ford Fusion have in common? These advertisements are affective for someone that does not know about cars and is drawn to the Nissan Sentra and Ford Fusion.

“What is technology?” Have you ever marveled about the prominence of technology in our day-to-day lives? If you ever have, you have undoubtedly appreciated its complexity and its capability to make everyday responsibilities easier for yourself. For example, you probably admire how cellphones have completely eradicated the old-fashioned method of communicating, by sending mail to friends and relatives. Or how the invention of laptops and computers have brought up a new, more efficient method to stay in touch with the world, though the internet, rather than the previous method of newspapers. However, all these basic ideas of the importance of technology are ideas of what technology has done for you, and can be completely different for others. Have you ever wondered what technology has done for others, perhaps people not in the same circumstances as you, perhaps of a different age, religion, race, gender, or socio-economic status than you? Maybe you haven’t, but Microsoft, a leading technological superpower, certainly have wondered about this as seen in their “Empowering” ad.

Nissan has created an immaculate effective commercial for the Zero Gravity Seats. Combining all three appeals makes this advertisement efficient and likeable for the older generation with back problems. People who drive long distances will also appeal to this product and it demonstrates this throughout the commercial. The main use of appeals is logos which gives you information about the product with subtle hints of pathos and logos, which makes it more appealing. This ad has perfect word choice, carefully chosen music, and the use of the Nissan brand makes this commercial carefully crafted and