sales. Coach Bowerman and Knight worked together, but ended up hiring a full-time salesman, Jeff Johnson. After cresting $1 million in sales and riding the wave of the success, Knight paid Caralyn Davidson to design a logo that Knight could use on the side of a shoe. She handed him "the swoosh", and he handed her $35. In 1971 Johnson made his most enduring contribution to the company. While sleeping, he dreams of Nike, the Greek goddess of victory, giving the company its new name. By the late 70's
MKTG 390, Exam 3 1. Marketers often mislead consumers by misrepresenting marketing research findings in ads and sales presentations. What are six ways in which they do this? (1). Incomplete or misleading reporting of survey or product testing results; (2).Reporting only the percentage of survey respondents answering in a given way (for example, “55% of those surveyed said....”) but not the absolute numbers or the sample size; (3). Misleading specification of the competitors tested in reported
1. INTRODUCTION Wilma Rudolf was dejected after doctor told her that she will not be able to put her legs on ground and she would no more be able to walk and run like normal person. Her dream to be fastest lady on earth seemed to be fading away and then a magic turned everything upside-down. Sachin Tendulkar was once told to quit cricket,but today we hardly know about this story simply because Tendulkar is itself the name of success . We all know about Thomas Alva Edison as a great scientist
TOP-TEAM POLITICS…page 90 WHEN YOUR CORE BUSINESS IS DYING…page 66 Y GE SE PA IN DS CK R M WA A 53 www.hbr.org April 2007 58 What Your Leader Expects of You Larry Bossidy 66 Finding Your Next Core Business Chris Zook 78 Promise-Based Management: The Essence of Execution Donald N. Sull and Charles Spinosa 90 The Leadership Team: Complementary Strengths or Conflicting Agendas? Stephen A. Miles and Michael D. Watkins 100 Avoiding Integrity Land Mines Ben