Appeal For Customers Outside Of Market

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

In today's society, social media rules the world and is one of the easiest marketing strategies for younger customers. As stated in The Shallows, when people are interrupted from social media communication they feel out of the loop. "We want to be interrupted, because each interruption brings us a valuable piece of information. To turn off these alerts is to risk feeling out of touch, or even socially isolated," (Carr). I will utilize the societies weakness to my advantage. By using marketing strategies like offering free items from a company if they follow a link through a social media application like Instagram or Facebook. Customers will feel socially isolated if all of their friends received a free item because they were on social media. This marketing strategy would be one of the least expensive types and reaches one of the largest networks of people. Using my skills in statistics I can analyze which social media application gets the most feedback and tell a company which application to put more money into advertising. This not only makes the customers maintain their feeling of being in the loop but increases the company's sales and potentially lowering their advertisement

What once was a ad-less site, one where information and thoughts could be exchanged and debated, has turned into a retail paradise. The methodology behind Facebook’s income is simple, watch and respond. Let us take a real world example of Facebook’s intrusion: an individual posts on Facebook, for their friends to see that their sink broke. Weather it says they are looking for a plumber or not, Facebook will scan the post for keywords: Plumber. Then, as this individual is looking around Facebook, an ad for plumbing services will present themselves in a variety of marketing forms: video, text, or pictures.

Mark W. Shaefer is a successful businessman that built his company while spending zero dollars on marketing. “I built my entire business without spending a dime on advertising or marketing in three and half years. All of my business has come from my blog, Twitter, and LinkedIn.” (Bell 34) By using the platforms that many individuals visit on a daily basis, free business exposure is created. “Social media is rapidly replacing traditional media as a source to which consumers turn for information about products and brands.” (Brison 309) Much like in the past, consumers want to learn about a product before purchasing it.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Social media is a great way for companies to get their brand known. Companies are able to create advertisements and position them throughout social media. Facebook, for example is one social media site that create sponsored advertisements for companies. These advertisements show up on an individual’s Newsfeed and each advertisement is tailored to promote to individuals with interests that are similar to the products or services the company is trying to sell. Companies pay a fee in order to create these sponsored advertisements, but if companies are on a budget, some create their own social media accounts or pages to create posts whenever they want. With this technique alone, companies may be at a disadvantage, considering individuals must like the page in order to view the content on their Newsfeed. Although, after interviews with children,

Derek Powazek, a published author and pioneer of the Internet, once claimed that “If you're not paying for the product, you are the product”. With social media sites like Facebook, Instagram, and Twitter having an estimate of 2.3 billion active users, the statement remains true today, seen through the rise of social networking sites monetizing user information and turning this to big data. The application of these available statistics allow for various trends to pick up so easily and quickly in the consumer culture. In a world where social networking sites dominate the market, tons of channels emerge as tools for advertisers to capitalize on an individual’s social clout and circle. The invention of this technology has changed the landscape

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

According to Weber, marketing in the social web means to adopt a completely new way of communicating with audiences in a digital environment. Instead of acting simply as broadcasters, marketers should become aggregators of customer communities. It is not about broadcasting marketing messages to increasingly indifferent audiences. Instead, when marketing on social media, marketers should analyze, organize and engage in social networks to which people want to belong. Rather than talking at customers, marketers should talk with them. (Weber, 2009) Moreover, the way of segmenting has changed radically with the advent of the social web. Demographics like gender, age, education and income, can help you better understand your consumers, but what has become relevant is rather lifestyle factors, behaviors, attitudes and interests, and segmentation on what people do and feel.

Many businesses see social media as a contemporary way to franchise their brand or communicate with other businesses. Instagram, Snapchat and Facebook are a few social apps that are used by businesses to generate a name for themselves. Millions of people can view a post from different parts of the world. According to a youtube video by Shoutout Digital “ If Facebook was a country it would be the 4th largest in the world.” Instead of building a retail store, upcoming businesses are establishing their brands in a more diverse crowd. Facebook has created a platform for companies to acquire customers from all over the world. Studies have shown that “over 91% of marketers claimed that their social marketing efforts greatly increased their exposure”. Many Entrepreneurs can save money and easily advertise the product or service they are selling online. Since facebook wasn't a huge hit over the years, Instagram came along and formed a huge controversy. Instagram only allows

Another large portion of social media marketing is social networks. Many people are on some form of social networking website. Whether it may be Twitter, Facebook, Instagram, or Snapchat almost everyone has at least one of this networks. This social networking cites are a way for the company to market products in a free or relatively cheap way to a wide variety of consumers. This methods also allow Coca-Cola to reach a variety of consumers. Someone who enjoys Facebook may not enjoy Twitter. However, because Coca-Cola has both Twitter and Facebook they are able to send their messages and communicate to people through both ways, despite one person’s preference over the other. These

Today, I will be informing you of Social Media’s role in the success of modern-day companies, and how FACEBOOK particularly aids in these companies success. To begin, I believe it would be of the essence that I offer you feedback on the whole idea of what social media is all about. Early in elementary school, we were taught that we live in a world filled with two people: consumers and producers. Consumers are those of us who seek some sort of service from producers, and, vice versa, producers seek to provide consumers with those desires at a cost. With that being mentioned, these interactions between consumers and producers are the exact reasons that many new companies are being started, each day. In fact, a 2014 study was carried out in the U.K, by Enterprise Editor, Rebecca Burn-Callander. Burn-Callander mentions that 581,000 new businesses were founded in 2014 in the U.K., and that is in excess of one business being started per minute! An extensive percentage of those businesses, in my opinion, were birthed through cyberspace— Social Media to be exact…

We live in a world where advancements in technology are constantly changing, people are connected to each other almost every waking minute of the day, and our social lives are of the upmost importance. We can look throughout history and see how big business has always found its way into the next great technological advancement, and now is no exception. The sudden burst of social media websites onto the scene has created an avenue for business to target specific and large amounts of people. This literature review will discuss just how companies have altered their marketing ways to keep up with the times in an every growing industry where the competition level is set exceedingly high. It will then narrow down to how different marketing

Although not everyone is aware of the MMO subculture, most people are familiar with a related and more commonly used technology called social networking sites, or SNSs. According to Leena Rao, a writer for online technology journal TechCrunch.com, over 600 million people worldwide were using Facebook by December of 2010 (Rao, 2011.) Facebook is one of the most visited SMSs currently on the internet. In the same article, Rao states that as of December 2010, social networks and other blogging sites currently occupy 10% of U.S. internet page views (Rao, 2011.) So naturally, advertisers have identified the growing user base as a prime audience for all new marketing and sales strategies. In fact, SMSs like Facebook exist because of the huge profits from selling advertising space to any company that can pony up the cash for a virtual billboard. Even candidates running for office are using these sites as a platform to raise awareness for their campaigns. In fact, the White House formed the Office of New Media “to reform our government so that it is more efficient, more transparent, and more creative,” according to President Obama (ProCon.org, 2011.)

Facebook, a social networking website, has changed the way people communicate with each other. A social networking website is an online platform that allows users to create a public profile and interact with other users on the website. Facebook has even changed our most personal and private conversations and how they are conducted around the world. Since the internet’s birth in 1983, this trend of online communication has been growing. Created in 2004, now registered with more than one billion participants, Facebook’s user numbers surpass even the top four social networking websites combined. According to Wikipedia statistics, Instagram has 300 million registered users, LinkedIn has 200 million users, Classmates.com has 50 million users, and Flickr has 32 million registered users. To be further convinced of the claim that Facebook indeed changes the way we communicate, you would only need to create your own Facebook account and start participating in their social networking experience. Technology and internet usage is fused into every aspect of our society including the style of communication. The launch of Facebook in 2006 also enabled other devices such as touch phones, interactive tablets, and even advanced cars with their own networking capabilities starting in 2007. Facebook is a multibillion-dollar company and is highly recognized for connecting more people than other networks. Facebook’s long-term success can be attributed to providing entertainment, world news, and