Apple : The Invention Of New Products And Service Usually Via R & D

One key element of Apple’s strategy in computers, personal media players, tablet computers, and smart phones is product innovation, diversification and development. Over the years Apple has been very successful in integrating software and hardware in new developing products. Despite the struggling economy in recent years, Apple has been able to grow their market share and stay ahead of the game.

The iPhone forever changed the way we use cell phones. Not only is it a phone, but it can take photos, send text messages, act as a portable media player, browse the Web, check e-mail, and more. Both devices added a multitouch user interface to the classic iPod. It also was the first of the OS devices to access the iTunes Store wirelessly. The iPod touch and and iPhone share the same hardware and run the same OS, but the iPod touch lacked the phone and built-in camera. (www.infoworld.com, 2011)

Innovation. Apple’s organizational culture is also highly innovative. In fact, Apple is frequently appraised as one of the most innovative companies in the world. All employees are trained and encouraged to innovate in terms of individual work performance and by contributing ideas to the firm’s product development processes. Apple’s organizational culture succeeds in facilitating rapid innovation, which is at the heart of the

Apple Inc. is a well-known computer manufacturer, smartphone and digital devices device maker. Company have made strong roots in the computing market since its beginning its’ all, because of its maintained quality which have been continuously

Another aspect of their success is their approach to product designing. In Apple, product design always precedes engineering. They envisage their product, engineer one way to the goal, and start from scratch if anything does not seem right. They have always tried to make products which are easy to use and does everything better than a similar product in the market. This approach has worked pretty well so

Apple corporate culture has played a major role in its success; the corporate culture is founded on values, traits, morals, principles and standards that are believed to be crucial in assisting it and its employees to succeed. The corporate culture is the foundation for what is done in Apple and how it is done. Cumulatively, the distinctive values make Apple a unique company. Apple’s core corporate culture is founded on innovation and nurturing talents of creative people. The company strives to build highly innovative products that not only meets but exceeds the expectations of the customer. Apple’s products embody outstanding designs and styles that attract consumers across the world. Since its inception, Apple has always been associated with cutting edge technology; the company boasts of the most

The company not only designs but they manufacture, market mobile communication and media devices, personal computers, portable digital music players. Apple technology has impacted so many businesses and individuals as a whole. Apple’s technology has always been a step ahead of their competitors. I have an iPhone and it seems like every year a new iPhone is produced with more features and capabilities.

If you are searching for a definition for innovation you can find a number of different ones. Basically they all include the idea of creating something new. Referring this idea to business, the definition of Westland seems to be appropriate. It says an ‘innovation is a product or service with a bundle of features that is – as a whole – new in the market, or that is commercialised in some new way it opens up new users and consumer groups for it’ (Westland 2008, p. 6). According to that, innovations can occur for products, services, processes and business models (Stamm 2008). Beside these categories, there are three different levels of innovations, depending on the degree of novelty involved: incremental innovations are minor changes. When implementing these changes, something is done in a better way than it has been already done before, so there’s nothing significantly new. Substantial innovations are mid-level in significance both to customers and to the company (Tucker 2008). Radical innovations, also known as breakthrough innovations, transform the way you think and have a big impact on the company and the customers in a whole (Tucker 2008; Bessant & Tidd 2008).

After reading the article “Geeks in Toyland” by Brendan Koerner, I realized the importance of organizational culture to connect the customers to the company. This article talks about the corporate culture and leadership style of Soren Lund (Mindstorms product director). He was asked to come up with a new version which is not a ‘slightly improved’ model, but to create something completely different. Each company has their own corporate culture. During my research, I came across a similar article that talks about the corporate culture and leadership style of America’s most successful company, Apple Inc. The Fortune magazine article “How Apple Works: Inside the World’s biggest startup” by Adam Lashinsky explains how big company such as Apple Inc. really operates. By the time he’s finished, you’ll probably still want to buy Apple products, but you may not want to work for the firm.

In organizational communication, ideology is an important part of corporate culture and plays a role in employees identifying with an organization. Thus, workplace ideologies can become central for organizations, reflecting the culture, attitudes and beliefs of the organization. It seems that the ideologies in Apple’s organizational culture brings many challenges because of the heavy emphasis on secrecy. However, since Jobs death, Tim Cook has changed Apple’s corporate culture. He is known for praising employees openly (something Jobs didn’t do)

There is no specific definition for innovation as such. But, according to me, innovation is creating something new or changing the old to achieve the competitive advantage and meet the increasing customer demands. This is achieved either by introducing new products, new ideas, and processes or just by changing the design of the product or the processes as per the customer demands. Innovating and creating new products and services has become very

Its co-founder Steve Jobs instilled organizational culture of Apple and until now, the culture remains strong in the organization. Apple’s organizational culture is first seen in the production of their products. Apple was the first company to come up with a smartphone. This was a revolutionary discovery in the mobile industry that led to the introduction of smart phones. The introduction of smartphones by Apple created a blue ocean strategy. This is because the mobile market was saturated (red oceans) with ordinary phones then Apple introduced a breakthrough product (Chan, 2004). However much that Steve Jobs left the organization, the company still continues to produce simple products that are easy to use and that are unique. These core values are the reason that Apple products have been so consistent, since their employees know exactly what is anticipated in the products they develop (Julie,

Innovation refers to the act of creating new products or processes. There are two main types of innovation: product innovation and process innovation. Product innovation is developing something new with characteristics and attributes not known before. Examples are Intel’s invention of the microprocessor in the early 1970s, Cisco’s development of the router for routing data over the Internet in the mid-1980s, and Apple’s development of the iPod, iPhone, and iPad in the 2000s. Process innovation is the development of a new process for producing

A simple definition of innovation is the application of new forms or ideas to elaborate different process, products, services or in a broader level changing an entire organization, aiming to increase as well to attribute value to the business. In a competitive industry this value can represent a large contribution to earn market share and competitive advantage, using the capacity to encounter opportunities and detect connections. Competitive advantage can be accomplished by innovation, approaching it in an ample concept, that includes new forms of doing things and technology (Porter, 1990). In other words, as per O’Sullivan and Dooley (2009), innovation is responsible for the company’s growth, which can be dimensioned by profit and turnover. For them, innovation consists in proposing changes for things already established and in this way creates something distinct. They highlight as well that although this is an important topic for various disciplines, the term is vaguely comprehended and often times confused with other topics, for example: creativity, design, invention and change. As already aforementioned in the definition, although there is a misunderstood relating innovation just to technology, the idea is more embracing them that, whereas include not just to develop novel technologies, but also enclose improvement of process, non-technological products and services as well the knowledge for whole Organization. The types of innovation are generally presented as

Innovation refers to the change or creation of more effective products, ideas and processes which increases the prospects of the business thriving. This encourages more proficient work processes, enhanced productivity and performance. Innovation is not defined as inventing. It can also mean changing the business model and adapting to environmental changes to generate improved products or services. Invention and innovation is a continuous process as products are drastically improved compared to the first marketable models due to the incorporation of numerous of various inventions and innovations. Implementing original ideas, improving existing services or manufacturing dynamic products can all be a catalyst for the success and growth of