Apple iPad Air vs. Kindle Fire HDX

Analyzing a New Product Identify a new product launched by a MNC in the past 3 months. (a) Describe the product with a focus on the innovative features. (b) In what markets (channels) was this product launched (distributed) and why? (c) List 3 major competitors of this product and how each is positioned in the marketplace? (d) How is the MNC positioning the new product? (e) How successful will this product be and why? 1. The Product – Lumia 2520 tablet by Nokia Nokia’s Lumia 2520 is the Finnish

1 MARKETING THINKING (MT) CHALLENGE 1.1: INTERESTING MARKETING QUESTIONS ________________________________________________________________________ All of us have experiences with marketing either professionally or as consumers. Therefore, this task shouldn't be too difficult. Put yourself in the marketer's position and generate ten interesting marketing questions that could be useful to the marketer. Try not to evaluate your questions, simply list interesting ones. We'll use these questions later