Apple's Beethoven

2157 Words Feb 11th, 2014 9 Pages
New Era University
COLLEGE OF BUSINESS ADMINISTRATION 9 Central Avenue, Quezon City, 1015 Philippines

A CASE STUDY PROJECT IN
HUMAN BEHAVIOR IN ORGANIZATION

Apple’s Beethoven

Presented to the Faculty of
College of Business Administration and to
PROFESSOR Mevelin D. Cabotage, MBA
Professorial Lecturer

In Partial Fulfillment of the Requirements for the Degree of
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
MAJOR IN HUMAN RESOURCE DEVELOPMENT MANAGEMENT

Villarama Jhoenathan I.

17 March 2013

Introduction

Apple computer was about to be considered obsolete and go the way of so many other companies before it if did not adapt to the new age like Polaroid missing the start of the
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Steve exhibited extremely good creative-thinking skills. He had the rare gift of knowing what the general public wanted, even before they realized they wanted it. He was also quite ruthless when it came to adopting other technology (some would prefer to call it "stealing"). While many other companies are known for doing the same types of practices, Apple seems to be one of the most obvious examples.
Steve Jobs was never shy about his adoption of other technology. His basic copying of Xerox 's PARC technology was even explained in a candid interview as him taking their technology, improving it a bit and selling it to more people. He seemed to be able to take good ideas, modify them a bit, and sell them to a much larger audience.
His marketing abilities were probably his best skill. The logo itself has become an icon and a symbol that means much more than a mere computer. Apple, with its core (no pun intended) fans have developed a relationship that mirrors very few other organizations. Like Harley Davidson is to motorcycles, Apple is to digital devices.
His task motivation was the sleek, modern, streamlined look of both hardware and software. The devices they made were easy to use for newcomers and owning an Apple product became a status symbol based on more than just a premium price.

Personalities Involved
Steve Jobs - Creator and President of Apple Inc.
Steve Wozniak - Jobs ' partner and main computer builder and programmer of the early Apple I and

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