New Era University
COLLEGE OF BUSINESS ADMINISTRATION 9 Central Avenue, Quezon City, 1015 Philippines
A CASE STUDY PROJECT IN
HUMAN BEHAVIOR IN ORGANIZATION
Apple’s Beethoven
Presented to the Faculty of
College of Business Administration and to
PROFESSOR Mevelin D. Cabotage, MBA
Professorial Lecturer
In Partial Fulfillment of the Requirements for the Degree of
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
MAJOR IN HUMAN RESOURCE DEVELOPMENT MANAGEMENT
Villarama Jhoenathan I.
17 March 2013
Introduction
Apple computer was about to be considered obsolete and go the way of so many other companies before it if did not adapt to the new age like Polaroid missing the start of the
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Steve exhibited extremely good creative-thinking skills. He had the rare gift of knowing what the general public wanted, even before they realized they wanted it. He was also quite ruthless when it came to adopting other technology (some would prefer to call it "stealing"). While many other companies are known for doing the same types of practices, Apple seems to be one of the most obvious examples.
Steve Jobs was never shy about his adoption of other technology. His basic copying of Xerox 's PARC technology was even explained in a candid interview as him taking their technology, improving it a bit and selling it to more people. He seemed to be able to take good ideas, modify them a bit, and sell them to a much larger audience.
His marketing abilities were probably his best skill. The logo itself has become an icon and a symbol that means much more than a mere computer. Apple, with its core (no pun intended) fans have developed a relationship that mirrors very few other organizations. Like Harley Davidson is to motorcycles, Apple is to digital devices.
His task motivation was the sleek, modern, streamlined look of both hardware and software. The devices they made were easy to use for newcomers and owning an Apple product became a status symbol based on more than just a premium price.
Personalities Involved
Steve Jobs - Creator and President of Apple Inc.
Steve Wozniak - Jobs ' partner and main computer builder and programmer of the early Apple I and
With the creation of a company like Apple, room for innovation and renovation was always possible. The free enterprise system allowed room for great financial success and greatly appealed to consumer demand needs or wants. Their very first launch of the first PC and Ipod MP3 Music Player grasped the attention quickly in the consumer demand market. His technology skyrocketed as he innovated goods that were advances for the people in their daily lives. Apple was greatly set up with their great alliances in the enterprise industry with companies such as: IBM, Cisco, SAP, JAMF, etc. Apple also includes OS (operating
Steve jobs combined his marketing and innovation knowledge with his Steve Wozniak's computing ability to create Apple. Their goal was to make personal computing more user-friendly and create a brand
“We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.” This fact shows us that he was just a normal person just like us, and that he started out on his own. It shows us how far he truly has come. It also allows people to realize that they can do anything they set their mind to, just like Jobs did.
Apple Computer paradoxically exists as both one of America’s greatest successes and one of its greatest failures to achieve potential. It ignited the personal computer industry in the 1970’s (1), bringing such behemoths as IBM and Digital Equipment almost to their knees. At the same time, Apple is an example of opportunities lost. It represents a fascinating microcosm of American business as it continues to utilize its strengths while reinventing itself.
Without Steve Jobs great mind and hands in the technologic revolution we would have never had the opportunity to see technology the way we do today and how much of
Steve Jobs started out in his garage making computers out of scrap metal. He realized that there was a huge gap in computers. At the time computers were huge and you would have to stay in one room to use it. Also, they were expensive and the only ones that could afford them were millionaires. He thought that computers should be small and affordable.
Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,
Steve Jobs was innovative. Early in his life, Steve teamed up with a computer wiz named Stephen (Steve) Wozniak. Together, they revolutionized the computer interface with something called a Graphical User Interface, or GUI. Though the public thought GUI just made using a computer more “clanky”, people quickly adjusted to it.
Background: Apple was founded by 2 high school friends named Steven Wozniak and Steven Jobs. They both excelled in the electronics field. After high school, Wozniak got a job with Hewlett-Packard and Jobs worked for the Atari Company. Wozniak was the first one that started dabbling with a computer which he later named Apple 1. He tried to sell it, but did not have any success initially. He later designed Apple II, which was launched at a trade show as the first personal computer with color graphics and a case. Wozniak had been dabbling in computer-design for some time when, Jobs, who had an eye for the future, insisted that he and Wozniak try to sell the machine.
Abstract The purpose of this assignment is to access the “Apple way” and understand the source of their systematic innovation and the way to sustain it. The major source of innovation is design thinking, which is also discussed based on Apple case. Finally, Steve Jobs is compared to other major industry player, Bill Gates, in order to understand their major difference and compare their success stories.
They didn 't care about that anymore. They didn 't have a clue about how to do it and they didn 't take any time to find out because that 's not what they cared about. They cared about making a lot of money so they had this wonderful thing that a lot of brilliant people made called the Macintosh and they got very greedy and
As millions around the world swipe through their iPhones today, not much thought is given to the visionary man who played a pivotal role in the development of this innovative device. Steve Jobs, the man behind the development of iPhone and multiple other devices such as the iPods, iPads etc., was the backbone of Apple Inc. (CNBC Titans: Steve Jobs, 2011). Under his guidance and supervision, Apple Inc. has achieved new heights by re-defining the manner in which we, as consumers of electronics, interact with technology (Kane & Fowler, 2011). Apple Inc. not only introduced new and innovative devices into the market but also fulfilled Jobs vision of taking complicated technologies and simplifying them so that they can be used as consumer products (CNBC Titans: Steve Jobs, 2011). Jobs’ technology company was unique from others as it was the “one that developed tightly integrated packages of hardware and software.” (Steve Jobs: Insanely Great, 2011). Jobs creative ideas and visionary thinking enabled Silicon Valley to transform from a fruit orchard into the technology industry’s innovation center of U.S. today (Kane & Fowler, 2011).
He has crossed all the levels of leadership and become the top managers in the world .He was intensely focused when committed, brave enough to take risky leaps, and charismatic enough to enlist legions of employees and clients in the constant objective of his aspirations. When Steve Jobs formed Apple in 1997 and the company was in financial crisis, he knew exactly how to get rid of almost all but a few of key products and projects that matched his vision. The way he stood by his vision inspired his employees and granted great respect from his business partners and
Business leaders of today’s largest companies are expected to produce innovative products, increase profits, and motivate and lead its employees. Leaders have different leadership styles often driven by their unique personalities. This paper will examine one of the most innovative and influential leaders of our time, the late Steve Jobs. The paper will examine his leadership style, his greatest success, and his most significant challenge, providing a peek into what made him successful.
In conclusion, Steve Jobs was a very important person in the world of electronics. Steve’s adoption father introduced him to mechanics. In his career he Co-founded Apple and created computers. While in his later life he founded NeXT which was bought by Apple. Overall, Steve Jobs made an impact in the world of