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Applied Social Psychology Paper

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Applied Social Psychology According to Heider and Skowronski (2007), human beings have a tendency of behaving in certain ways under certain conditions and, more importantly, in the presence of others. To explain the phenomenon, psychologists explore the science of social psychology which was traditionally designed to address the gap between sociology and psychology. It follows, therefore, that social psychology is a discipline that employs empirical investigations towards understanding and explaining the way the implied, actual or imagined presence of other humans influences the behavior, emotions and thoughts of other individuals (Simmons, Nelson & Simonsohn, 2011). Socially, psychologists opine that humans tend to behave in a manner designed …show more content…

Essentially, applied social psychology teaches that individuals are impacted upon by social influences that impact on their behavior. As Ulu (2012) explains, placing a group of people together often results in a certain extent of superseding attitude as a whole influenced by the situation they are facing. More importantly, Avais, Wassan and Shaikh (2014) add that group members have a tendency of comparing and evaluating their individual thoughts with those of others and make decisions that will not contradict the group as a whole. As each member offers their opinion, their partialities are put into check and effectively widen their perspectives enabling them to view matters in a wider perspective. It is therefore apparent that the science of applied social psychology facilitates the understanding of why individuals may commonly arrive at seemingly irrational …show more content…

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