information at a glance 3 2.0 Subject description 4 3.0 Learning and assessment 4 3.1 Learning objectives 4 3.2 Assessing the learning objectives 4 3.3 Assessment tasks 5 3.3.1 Overview 5 3.3.2 Case Study 6 3.3.3 Final eamination 6 3.3.4 Group assignment 6 3.4 Assessment requirements and definitions 10 3.4.1 Passing the Subject 11 3.4.2 Penalties for late assignments 11 3.4.3 Assessment criteria for group assignment 11 3.4.4 Format and submission of the group assignment. 11 3.4.5 Academic
Introduction The assignment was based on a strategic marketing analysis of Easy Jet and Easy Group. It will be carried out through two exclusive parts. In the first part, firstly, we are going to give a general overview on easyJet's assets, then mainly concentrate on its critical capability which formed its core competence. Essentially, historical comparison approach was adopted to evaluate the organization's relative strengths and weakness. The second one is by constructing a Growth-share Matrix