DEPARTMENT OF MARKETING STUDIES AND INTERNATIONAL MARKETING University of Chittagong An assignment of MARKETING RESEARCH Course no: 402 Submitted To: Mr.Sagib Kumar Ghosh Assistant professor Department of Marketing Studies and International Marketing University of Chittagong Date of Submission: 08/03/2015 Submitted by Member’s Name | ID | Farah Salsabil Faria | 10304069 | Md. Mehedi Hasan | 10304100 | Md. Saiful Islam | 10304065 | Sanjida Akter | 10304038 | Rifat Fouzia Rifa | 10304093 | S.M Zia Uddin | 10304017 | Md. Saidur Islam | 10304111 | Md. Ariful Islam | 10304043 | Md. Munsurul Islam | 10304054 | …show more content…
Restaurants may be classified or distinguished in many different ways. The primary factors are usually the food itself (e.g. vegetarian, seafood, steak); the cuisine (e.g. Italian, Chinese, Japanese, Indian, French, Mexican, Thai) and/or the style of offering (e.g. tapas bar, a sushi train, a tasted restaurant, a buffet restaurant or a yum cha restaurant). Beyond this, restaurants may differentiate themselves on factors including speed, formality, location, cost, service, or novelty themes (such as automated restaurants). Restaurants range from inexpensive and informal lunching or dining places catering to people working nearby, with simple food served in simple settings at low prices, to expensive establishments serving refined food and fine wines in a formal setting. In the former case, customers usually wear casual clothing. In the latter case, depending on culture and local traditions, customers might wear semi-casual, semi-formal or formal wear. Typically, customers sit at tables, their orders are taken by a waiter, who brings the food when it is ready. After eating, the customers then pay the bill. For some time the travelling public has been catered for with ship's messes and railway restaurant cars which are, in effect, travelling restaurants. (Many railways, the world over, also cater for the needs of travelers by providing Railway Refreshment Rooms [a form of
What differs a good restaurant from a great one is whether or not the restaurant gives their customers an enjoyable experience at their restaurant. The complete, enjoyable experience had at a restaurant is defined by several factors. A restaurant that is worth the time, money, and calories has a lively atmosphere that helps facilitate open and meaningful conversation, staff that is willing to go the extra mile, and a menu of reasonably priced food that looks appealing and tastes even better.
There are several restaurants and grills that serve various delicacies, and residents will be lost for choice when choosing where to dine and
More and more people like to eat outside in a restaurant. Restaurant services can help people establish the satisfaction of ingredients, provide considerate services, and save customers’ time. The restaurant industry occupies an important place in the service industry, and because the demand of customers is increasing, the demand on the level of service is becoming greater. The stages of the industry’s life cycle are typically separated into three stages: beginning, maturity, and recession. The restaurant industry is clearly in the maturity stage. For now, people usually can find what they want by using some Apps, and find the restaurants near them. It is convenient for people to eat in a restaurant. The trend of restaurant will be continued in next five years. The charts(4) below showed the restaurant industry sales have been increasing since 1970, and the restaurant sales was $709.2 billion dollars, the sales of restaurant industry included commercial restaurant services, eating places, bars and taverns, managed services, lodging places and retail, vending, recreation, mobile. Commercial restaurant services occupied the most sales from restaurant industry. The major emerging trend in restaurant industry is the way we manage restaurant, more and more technological products were used in restaurant, we use tablet to order food. Restaurant were using advanced technique to have a better dining experience, like the
come back for more because, even though they know the prices are slightly higher than at
The criteria are important for deciding whether a restaurant is of better quality. Furthermore, criteria are necessary for the argument behind the restaurant that is chosen as the best. Food quality, respectable service, reasonable price, and atmosphere were chosen as the criteria. Without the criteria, anything could go wrong. Someone could be driving down the road and choose to eat at a restaurant that resembled a shack. Maybe the person choosing the restaurant thinks it will be a nice and rustic, but the restaurant’s atmosphere is all wrong; the place is a total mess. The customer receives their food, and their meat is green. Food poisoning or worms could result from this atrocious meal. There is a parasitic disease called trichinosis that could result from eating raw or uncooked meat. Let’s say that the food was actually fine, but the service was terrible. The food arrived late and the smelly waiter had a sassy attitude. A whole day could be ruined. The customer could be late to the occasion they had to make after the meal due to their food arriving late. Furthermore, the customer will be in a terrible mood from receiving back talk from the waiter. This kind of instance could affect other people as well. Maybe the customer had to go meet up with friends or family after the meal. Now, the customer would be in a bad mood, causing all of the others to also be in a bad mood. As you can see, criteria become very important in choosing which restaurant to eat
All good restaurants should have a big variety of food, the best appetizers or, be very expensive. The best restaurants such as , Texas DE Brazil, Benihana, and Red lobster are very expensive do with the food, there service and how the food is made and what they sell. The greatest restaurants also have a big variety of foods such as, Fridays Apple bee's and chili's. The best restaurants like, Red lobster, olive garden and have the best appetizers. The best restaurants will keep you interested what what they do to be the
The United States has long been known as a melting pot because most of its people are descended from immigrants. The immigrants come to USA for a better life so they leave their own country and decide to call it home. Most of the immigrants live in New York in this city, so we can see the variation in people and culture. Basically the immigrants leave their country but they don’t leave their culture. They want to maintain their culture and one of the way to maintain their culture is food. Not only that but also many people want to introduce their culture to other, that’s why they open restaurant. Sometimes people open a restaurant in a diverse area and they cook food combining the recipe of different countries so the place plays an important role for the people who are not even from that culture. From that, we can see that food can easily combine any culture without changing their own culture. When given the task to find a restaurant that has represents the connection between food and culture a restaurant that comes in my mind was Sagar Restaurant located in 169 street in Jamaica, Queens. Though Sagor restaurant is a Bangladeshi, Indian style Chinese restaurant, it represents the interaction between various groups of Asian immigrants through food and it also reminds Bangladeshi people about their country.
The diners in the restaurant were eating at a leisurely manner and talked with someone if they had someone with them to talk to. In most cases, the customer is usually in a hurry because they have somewhere else to be and just want to get in and out as quickly as possible. Usually people bussed their own tables because it helps out the people that are getting the individual’s
Fast food restaurants including McDonalds, Subway, and Taco Bell are some of the most popular restaurant chains in the world. These businesses tend to offer speed and inexpensive food. They typically serve hamburgers, hot dogs, fried chicken, or pizza. (“Restaurant”) Other fast food chains provide ethnicity in their food including Taco John’s, which sells Mexican style food, Panda Express, selling
The fast casual restaurant industry is a relatively fresh concept that is growing quickly between fast food and casual dining options. Fast casual is becoming a popular choice for many individuals and families since it still offers relatively quick, inexpensive food with more customization and higher quality options. It is also a preferred choice as compared to fast food since many individuals are striving to eat more nutritious foods and live a healthier lifestyle. Since
The restaurant also offers great service and has a variety of different kinds of food, which you can decide on. The guests are
The eating out trend has been growing day by day as more and more people prefer to eat out rather than cook at home. This shows that the consumers are very much interested in socializing and having a good with friends in cafes, restaurants or even fast food chains. In this day and age there is an increasing demand for convenience and time saving and this has led to an increase in the food service industry.
A restaurant is a place where people feel relaxed and prefer in times of happiness. People generally celebrate their birthdays, anniversary, victory with others and for that restaurant is the best option because many people can gather their and the waiter will take and serve the order. They will get well cooked food and don’t have to cook by themselves which is a tough job. So I am planning to start a new restaurant where specific types of food will be
The paper presents an analysis of the different factors influencing the restaurant industry and how these factors increase or decrease the demand for such services. The hypothesis that will be examined is that the performance of restaurants is mostly based on the type of food chosen by customers when they decide to go out for dinner, lunch, breakfast, or simply for a snack. What type of food refers mainly the nationality or concept of the food, (traditional American, Italian, Indian, Latin, or from any other type of culture). This factor is important because when customers go out to for dinner; they decide what to eat before deciding where to eat. That is why this factor is considerably important according to the hypothesis.
A restaurant is an establishment where refreshments or meals may be obtained by the public; a public eating house (Merriam-Webster, 2015). The initial notion of selling food for profit dates back to as far as the earliest civilisation. Restaurants were a place that people would come to eat, drink and socialise as recognised by the French Revolution. In the early to mid-18th century, only taverns and inns sold food and drink. There were no menus or even options to choose from, the choice of food that would be served on differing nights would be determined solely by the chef. The food they served mainly consisted of boiled or roasted meat broth, served without sauce or seasonal vegetables. The word ‘Restaurant’ itself derived from a French word that describes this particular boiled or roasted meath broth that they served. Overtime, restaurants developed an established concept that steered away from the traditional inns (which were usually located in the middle of the countryside, providing meals to travellers) and provided seating to customers at their own tables, and a menu from which patrons could choose their own dish. The definition of restaurant may be extended and brought under the broader concept of store as restaurants of every type and sub-type are strictly in the business of merchandising food. The same fundamentals of planning and