Cheesecake Factory

Price; quality; and quantity; those are the three main components one should look for in a decent place to eat. In today’s economy, with the amount of money we pay for food, we want enough to satisfy us and be worth the money. Quality is a high standard in today’s food industry. Customers want to know if the food they are consuming is made from fresh and natural ingredients rather than preservatives. Quantity is a must as people want a good amount of product for what they pay for. Consumers don’t want food that will only fill them for an hour; they want food that is a meal. The only fast food place that comes to mind that fits these qualifications is Panda Express. Let’s see how it

The cheesecake factory is known for always giving generous portions of food for a ver

The Cheesecake Factory is dedicated to giving back to the community. The Cheesecake Factory Oscar & Evelyn Overton Charitable Foundation was founded in 2001 as a non-profit organization. The

In addition, Baked My Melissa‟s website supports local and national deliveries. Baked by Melissa’s Mission Statement: To provide dessert-lovers with guilt-free, bite-sized mini cupcakes (the size of a quarter) packed with a flavorful punch. Currently in its third year in the market, Baked by Melissa has created a niche for itself as the leading mini cupcakery that specializes in uniquely flavored mini cupcakes. Within that niche, Kumquat is the closest competitor but lacks the real estate and brand awareness that Baked by Melissa has so strongly built in such a short time. Baked by Melissa‟s competitors also include cupcake and dessert bakeries such as Crumbs, CupcakeStop, Sprinkles (which just opened shop in New York City), Buttercup Bakery and Magnolia to name a few. These bakeries bake and sell cupcakes as well as a variety of desserts with Crumbs being the most dominant in the market. Baked by Melissa‟s marketing efforts over the last three years, managed by Melissa Bushell‟s brother Brian Bushell‟s marketing firm VenueTap, have been highly successful in establishing a strong brand identity and awareness in New York City. Brian Bushell is also the CEO of Baked by Melissa and the primary financier of capital for the company3. Their marketing mix and strategy – a smart combination of high impact and low cost tactics - includes events, partnerships, guerrilla and grassroots marketing, social media and public relations. Now that Baked by Melissa has

All of the proceeds from the cupcakes go to an organization called BASE Camp, an Orlando-based children’s cancer foundation that provides year-round support for children suffering from cancer and other life threatening illnesses.

Driving concept: to provide a premium specialty bakery and café experience to urban workers and suburban dwellers.

where they get some relief from the stresses of life. Chuck E Cheese is the ideal place, where

They do not offer franchise or joint venture opportunities and have no plans to do so in the future. They own and manage all of the full-service Cheesecake Factory restaurants and presently do not have plans for international expansion.

To mitigate this, we suggest filing a trademark for “May’s Chocolate Moose”, to be used exclusively for wholesale offerings. We suggest that Chocolate Moose continue to emphasize its signature moose logo and current color scheme, while also making sure that “Made in Bloomington” is emphasized on the packaging. If executed in this fashion, we are confident that marketing in wholesale markets under this trademark will be conducive to and recognizable as the Chocolate Moose brand. As mentioned in the previous section, we also suggest that Chocolate Moose create an online order platform for commercial sales which will allow Lovey to better track orders, while also eliminating the inherent risks associated with the current phone call system. To save on production costs, we propose Chocolate Moose provide grocers with their six best-selling ice cream flavors. These flavors include Vanilla, Vegan Vanilla, Moose Chocolate, Vegan Chocolate, BC Coffee, and

However, the competitors run spot sales (not advertised) and advertised sales, which at the point of sale gives the impression that the competition is more competitively priced. More importantly though the competition namely Lechmere, Circuit City and the Wiz all carry lower range and lower priced items in each category

MISSION: ‘Vicky’s Cupcakes and More aims to offer high quality cupcakes and other products at a competitive price to meet the demand of all customers.’

A few weeks ago I wanted ice cream but I didn't want to go to the store and buy an entire tub of ice cream I just wanted something like a banana split. The only problem is that belvidere has no ice cream places except Dairy Ripple and they close in the winter,so a thought occurred to me Belvidere needs a Dairy Queen. See Dairy Queen is something that lots of people like so this would make many people happy,and let’s be honest we all have one point in the winter when we want ice cream. Dairy queen has lots of food options,they are very popular and very clean, and they have good prices.

This case study identified many strengths Panera Bread has including those dating back to Au Bon Pain Company; however, this section will only identify those strengths associated with the current position of Panera Bread Company. First and foremost is customer service. The company has been awarded with two major customer service awards including the J.D. Power and Associates’ restaurant satisfaction study which ‘‘ranked Panera Bread highest among quick-service restaurants in the Midwest and Northeast regions of the United States in all categories’’ (C-162). Customer loyalty is another key to Panera’s success. Studies from the case show that Panera has a high rate of returning customers once Panera has

One of the key operational ingredients to make them successful is their hours of operations. The restaurant is only open from 11a to 2pm and from 5pm to 10pm. This could by far be one of the best strategies for them as it allows them to focus on the lunch and dinner seekers in the neighborhood. These hours of operations make it very easy to find part time employees helping keep payroll and benefits at 15% compared to 26.9% for the average limited menu restaurant. Being a buffet style restaurant and priding themselves on the freshness of their food, the owners have managed to run operations that allow them to reduce waste to mainly what the customers don’t finish eating. This also allows them to keep their

Great food, high-traffic location, and super decor -- all are important to the restaurant business. If you take a close look at what