Laura Rapoch Case Study #3: Aurora Textile MBA7300-90 Dr. Marlena Akhbari October 29, 2014 EXECUTIVE SUMMARY The Aurora Textile Company has long been considered one of the leading textile companies in the United States. Of late, however, they have faced tumultuous financial times. In these trying times, they are now faced with a difficult decision on the future direction of the organization. An opportunity has presented itself to invest in new, state-of-the-art production equipment that could
AURORA TEXTILE COMPANY Teaching Note Michael Pogonowski, the chief financial officer of Aurora Textile Company, was questioning whether the company should replace the current spinning machine at the Hunter production facility with a new ring-spinning machine, the Zinser 351. Because of the poor health of both the textile industry and Aurora Textile, the management team had become engaged in a debate as to whether the company should return excess cash to shareholders or invest in the new machine
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their use of events as a marketing tool. The study conducted online surveys by selected hundred hotels from the travel trade show in Thailand, 2010. Moreover, two selected hotels are interviewed by telephone and through telephone the results will be analysesis and compared asinto two case studies. The findings of the two different methods will be analysed in order to compareison the use of events as a marketing tool. Furthermore, limitations of this study and recommendations for future research will