CPA 117: GLOBAL STRATEGY & LEADERSHIP
CASE STUDY: AUSTRALIAN BEVERAGES LTD (ABL)
WHAT TYPE OF ORGANISATION IS ABL?
Company Type: Australian Public Company, Limited by Shares * ABL is a listed company on the ASX (1996) * Commenced operations in 1937 * Moved into Non-CSD’s in 1984 starting with fruit drinks (acquisition of fruit juice manufacturer in VIC) * Entered milk market in 1990 (acquisition of manufacturing facilities from a dairy co-operative) * Entered snack food and complimentary foods market * Operates on a multi beverage strategy (product range has been expanded to cover all categories of the non-alcoholic beverage market. * IS NOT INVOLVED IN BOTTLED WATER SEGMENT OF INDUSTRY! * In 2011,
…show more content…
CATEGORY | Diet CSDs | Full-calorie CSDs | Bottled water (Still & Sparkling) | Milk drinks | Fruit drinks | Sport drinks | Ready to drink tea & coffee | Energy drinks |
ABL recently acquired several coffee bean businesses to capitalise on the growth of the coffee market in Australia. (Exploring a new product idea Ready to drink chilled coffee)
Stage of industry life cycle?
Australian Non-alcoholic beverages – MATURE
Issue: How to manage market, assets
Evidence:
* Competitors are focused on efficiency and cost control and achieving economies of scale in production, as well as market segmentation * Decline in market of CDS’s (expected strong decline in next 5 years) * Market is mature however, market is moving from CDS’s to other healthier beverages
Bottled Water – GROWTH
Issue: How to grow
Evidence:
* Industry in growth stage as stated by case facts (Fastest growing segment in industry) * Industry rivalry is relatively low as major competitors are focused on supplying through different distribution channels. * Report from Global Earth Institute concluded Global consumption of bottled water rose 56.8 per cent to 164 billion litres from 2007 to 2011. * Growth achieved due to * Increase in per
As a result, sales of bottled water are expected to increase. Of particular significance in the industry has been the large number of new products that have been launched and accepted by consumers since 2005, making bottled water a dynamic and fast growing industry.
Monopolistic competition and Oligopoly are considered imperfectly competitive markets that are a result of few to many firms offering differentiated products. Differentiation of products impede substitution, which allow producers to earn higher than normal profits and thereby enhance shareholder wealth (Byrd, J., Hickman, K., & McPherson, M., 2013). Oligopolies are highly interdependent, with actions of one firm will resulting in a reaction from another. The interdependence results in higher efficiency as a necessity to compete with rivals. According to Claessens "greater development, lower costs, enhanced efficiency and a greater and wider supply resulting from competition will lead to greater [financial] access (2009).
Success of any businesses organization is determined by factors such as financial, management & operational. Financial factors address use of capital in business and flow of cash through various processes within the organization. Management factors are linked to organizational structure of the enterprise. Whereas operational factors address how available resources are used to achieve objective of the organization. Apart from these three factors, environmental factors like competition also determine success of any business organization. This paper explores transformation that Rogers’ Chocolate Company has undergone since its establishment. The paper also investigates competitive strategy of the company against its close
The Australian bottled water industry has been growing rapidly over the past decade. Many Australians drink bottled water on a regular basis, and on average consumed 21.2 litres per person (Australian Bureau of Statistics) in 2001. The boom in consumption of bottled water has moved the product beyond the niche market and into the mainstream as it has become a staple to many Australians. Many people drink bottled water today simply because they prefer the taste to that of tap water or perceive it to have more purity. Other reasons behind the explosion in bottled water consumption are: consumers' passion for fitness which guides them to fewer caloric beverages; increased accessibility of bottled water via convenience stores,
Exchange rate gains or losses are brought to account in determining the net profit or loss in the period in which they arise, as are exchange gains or losses relating to cross currency swap transactions on monetary items. Exchange differences relating to hedges of specific transactions in respect of the cost of inventories or other assets, to the extent that they occur before the date of receipt, are deferred and included in the measurement of the transaction. Exchange differences relating to other hedge transactions are brought to account in determining the net profit or loss in the period in which they arise. Foreign controlled entities are considered self-sustaining. Assets and liabilities are translated by applying the rate ruling at balance date and revenue and expense items are translated at the average rate calculated for the period. Exchange rate differences are taken to the foreign currency translation reserve.
BHP Billiton Limited was founded in the year 2001 as a merger between Australian Broken Hill Proprietary Company and the Anglo-Dutch Billiton Plc. BHP Billiton is a dual listed company and well known as the leading global resources and the largest mining company in the world measured from its revenue. The headquarters is in Melbourne, Australia and a major management office in London, UK. They have more than 100,000 employees and contractors across the 25 nations. BHP Billiton is the major producers of commodities namely energy coal, aluminum, iron ore, minerals, copper, manganese, uranium, nickel, and mining in oil, gas, and diamond. They have more than 100 mining and
Strengths of this brand include: it is the 4th largest marketer, brand longevity, and it has a large/high awareness in big cities. Its’ weaknesses are: low market share, low market coverage, limited bottlers’ network, relatively low advertising
In this report, I am researching PepsiCo Canada regarding their business strategies, strengths and weaknesses, company culture, and company health to determine if it is a prospective employer for TRSM graduates.
Seagram is a mature organization that is faced with a critical challenge of changing its culture. The comprehensive goal being proposed in concern to Seagram’s future is to convert, continue, and mature an external status, as the top beverage company with 15% growth each year (Jick & Peiperl, 2011). To accomplish the vision as a shared goal, it must be successfully embraced by the 200 senior managers, as well as accepted by the entire company and the public population. The expectation from top management at Seagram Beverage Company is it will be efficient in employee recognition, a customer-based establishment, while eliminating the need for micro-managing. The mature and established model, centered on old apparition, needs to be supplanted with a radical vision that has been valuable in Seagram’s continuation as one of the top, popular organizations. The innovative vision has grasped achievement and is stirring the company in the direction of being the top succeeded Beverage Company. Yet there are task that the company will strive to implement into action that will assist Seagram in obtaining its goal of being the highest in the management of a beverage company.
For example, in 2006, the acquisition of Izze lightly carbonated sparkling fruit drinks was targeted towards health-conscious consumers.
In general, manager’s look at competition has been too narrow. There is a broad set of competitors that need to be looked at, which are described in “The Five Competitive Forces That Shape Strategy” by Michael E. Porter. The model explains that there are several other forces in the competition for profits that the strategist should be aware of when forming a stagey. Those forces determine the profitability of the industry and are the most important to look at when you are forming a strategy. These five forces are are the “industry structure” model which contain: New Entrants, Suppliers, Buyers, Substitutes, and Existing Competitors.
To attain competitive gain, organisations can differentiate their merchandise and services from their competitors they can also choose to lower their costs in order to compete with other contenders. By aiming their produces to a wide-ranging target, they are essentially covering most of the marketplace or if they choose, they can decide to concentrate on a narrower target within the market (Lynch 2003). While doing so may reduce their market range it essentially reduces their other competitors. Porter stated that there are three generic strategies that an organisation can follow to achieve competitive gain over other organisations. These are:
An industry as complex as the Food and Non-Alcoholic beverages industry must be coded by organizing smaller sub-categories when referencing the Standard Industrial Classification (SIC) system and the North American Industry Classification System (NAICS). These systems categorize industries using codes to aid in analytical research for Federal statistical agencies. (United States Census Bureau, 2012). A quick search using key words or the actual code will allow the viewer to see the definition and characteristics of the industry. For example, Soft Drink Manufacturing can be found using the NAICS code 312111 or the SIC code 2086. Under the NAICS system, Soft Drink Manufacturing is defined as, establishments manufacturing soft drinks and artificially carbonated waters. (United States Census Bureau, 2012). The SIC code 2086: Bottled and Canned Soft Drinks and Carbonated Water, is located under Division D: Manufacturing, in the sub-category Major Group 20: Food and Kindred Products. By definition, this industry is comprised of manufacturing establishments that specialize in the production of canned or bottled soft drinks and artificially carbonated water, such as soft drinks, tea, or coffee. (Occupational Safety and Health Administration [OSHA], 2012).
Over 3500 products are available in more than 200 countries (The Coca Cola Company, 2013).
Today’s markets hold aggressive competition between companies in order to dominate as much share as they can from the market. That is why most companies are seeking for a competitive advantage that will differentiate them from their other competitors and makes consumers buy their services or products over the others.