Essay on Balanced Scorecard for Ford Motor Inc.

4105 Words Oct 6th, 2012 17 Pages
The Balanced Scorecard for Ford’s North American Business Unit

Table of Contents
Executive Summary…………………………………………………………………….2
Mission Statement………………………………………………………………………2
Balanced Scorecard…………………………………………………………………….3
Financial Perspective………………………………………………………………......5
Customer Perspective………………………………………………………………....10
Internal Business Process Perspective……………………………………………….12
Learning & Growth Perspective……………………………………………………..14
Conclusion………………………………………………………………………….….16
References……………………………………………………………………………..17
Executive Summary The Ford Motor Company, founded in 1903 by Henry Ford, is synonymous with American innovation and capitalism. With iconic branding and revolutionary
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The Balanced Scorecard for Ford’s North American Business Unit

Financial
Objectives |Metric |2009 |2010 |2011 |Target | |Revenue Growth |Annual Rate of Growth |-19.02% |10.90% |5.67% |5.5% - 6.0% | |Operating Profit Growth |% EBIT/Sales |0.72% |1.11% |1.13% |= or >1.13% | |Solvency |Net Profit + depreciation/Total Liabilities |1.4% |4% |12.3% |13 -14.5% | |
Customer
Objectives |Metric |2009 |2010 |2011 |Target | |Customer Satisfaction |Global Quality Research System customer satisfaction (3 months in service), percent satisfied1 |n/a |n/a |68 |75 | |Value to Customers |Ford U.S. fleet fuel economy, combined car and truck, miles per gallon (higher mpg reflects improvement) |27.1 |26.9 |27.8 |>30 | |Quality/Safety |Percent of Nameplates Achieving IIHS Top Safety Pick by Manufacturer |n/a2 |52% - for 2011 models |75% - for 2012 models |80% for 2013 models | |
Internal Business Process
Objectives |Metric |2009 |2010 |2011 |Target | |Outsell competition |US Market Share |15.3% |16.4% |16.5% |=>16.5% | |Sustainability |Ford U.S. fleet CO2 emissions, combined car and truck, grams per mile (lower grams per mile reflects improvement) |326 |329 |318 |315 or less | |Innovation |U.S. Utility Patents Issued to Ford and Subsidiaries |325 |430 |444 |>450 | |
Learning & Growth
Objectives |Metric |2009 |2010 |2011 |Target | |Employee Satisfaction |Pulse survey, overall,…